Social Media Manager

Purlisse Beauty Inc.; Los Angeles (CA); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health Insurance

Vision Insurance

Dental Insurance

Paid Time Off

Paid Holidays

Retirement Savings Program

Hybrid work environment

Job summary

Purlisse Beauty Inc. in Los Angeles seeks a Social Media Manager to own strategy across three brands (YENSA, pūrlisse, JooY), shaping voice, calendar, and performance across Instagram, TikTok, YouTube Shorts, and Pinterest. You’ll direct agency, creator, and freelance partners to bring work to life.

You’ll lead content, community engagement, and data-driven optimization, partnering with the Founder/CEO to set direction in a fast-moving, founder-led environment. Travel to events may be required.

Qualifications

• 4+ years leading social media for a beauty, skincare, or lifestyle brand.
• Strong command of social analytics and reporting.
• Ability to hold multiple brand voices across three brands.
• Experience directing agencies, creators, and freelancers.

Responsibilities

• Own social strategy and calendar across three brands, balancing long-term growth with real-time culture.
• Define brand look, voice, and repeatable formats for each brand.
• Lead content creation and shoot/edit when needed for speed and relevance.
• Manage community engagement and social listening for insights and moments.
• Direct agencies, creators, and freelancers; coordinate with PR, marketing, and ecommerce.
• Track KPIs for reach, engagement, growth, and conversions; translate to insights.

Skills

Social media management

Brand voice

Content strategy

Analytics

Copywriting

Agency & freelancer management

Video editing

Tools

Dash Social

Figma

Canva

CapCut

Job description

About Us

We're an independent, founder-led beauty company reinventing beauty from complexion to scalp, rooted in Asian wisdom and superfood traditions, powered by modern innovation. We empower women to embrace their beauty at every age and stage.

Across Our Three Brands

YENSA is Superfood powered complexion and makeup

pūrlisse is complexion forward, Asian botanicals powered by Korean Innovation

JooY is fermented scalp and hair wellness

We move like the independent company we are: fast, resourceful, entrepreneurial, and close to the founder. This is a place where ideas move quickly, ownership matters, and great people have the opportunity to make a visible impact.

About The Role

We're looking for a Social Media Manager who is equal parts creative thinker, brand builder, and performance-minded operator to lead social across three distinct beauty brands.

You’ll own the social strategy, content calendar, brand voice, community, and performance across Instagram, TikTok, YouTube Shorts, and Pinterest, while directing agency, creator, and freelance partners to bring the work to life.

The challenge and opportunity is building three unmistakably different social worlds: YENSA's complexion and makeup artistry, pūrlisse’s complexion care powered with Asian botanicals and JooY's emerging fermented scalp-wellness point of view.

This is a strategic, hands-on role. You'll partner with the Founder/CEO to set the direction and hold the creative bar, while being willing to jump in whether that's capturing content at an event, reacting quickly to a cultural moment, engaging with the community, or turning performance insights into the next great idea. Your combination of creative talent and analytical thinking will be key to the company’s growth.

You’ll thrive here if you bring a strong point of view grounded in creativity, culture, and data. You’re a natural storyteller who understands beauty and what resonates with consumers. You’re resourceful, take ownership, and know how to turn ideas into meaningful brand moments. You’re energized by a fast-moving, founder-led environment where you’ll have the opportunity to shape how our brands show up and grow.

This position may require occasional travel to brand events, retail activations, and content shoots.

We're looking for someone who doesn't just manage social.

You build brands through it.

What You’ll Own

Strategy & Channels

• Own the social strategy and calendar across all three brands — protecting three distinct brand voices while balancing long-term brand building with real-time culture
• Set platform-specific plans and growth roadmaps across Instagram, TikTok (including TikTok Shop), YouTube Shorts, and Pinterest
• Stay ahead of algorithm shifts and platform moves, and act fast when it matters

Content & Creative Direction

• Define what each brand looks and sounds like every day, repeatable visual formats recognizable without the logo
• Concept product launches and campaigns as social-first moments that spark conversation well beyond launch day
• Shoot and edit yourself when speed beats production — events, activations, TikTok Shop moments, cultural reactions

Community & Advocacy

• Own community management across channels — timely, on-voice engagement with a multi-generational audience
• Use social listening to surface sentiment, feedback, and opportunity; stay available for key launch and cultural moments

Performance & Insights

• Define and track KPIs for reach, engagement, community growth, and conversion, reporting through social analytics tools (e.g., Dash Social or similar)
• Turn performance and audience signals into clear recommendations that shape content, product, and brand decisions

What You’ll Direct

You set the standard and the brief; partners help you scale the output.

Creators, UGC & influencer

• Source, brief, and manage creators and UGC across all three brands (we use Upfluence for sourcing); own briefs, deliverables, usage rights, and timelines
• Partner with PR and influencer resources to amplify earned and gifted moments

Agency & Freelance Partners

• Own the day-to-day relationship with social/content agency and freelance partners: briefing, production, and approvals, keeping everything on brand and on time
• Triage incoming social requests from retail and paid, routing them to the right partner without losing the brand thread

Retail & Cross-Functional

• Bring social to life for retail and DTC moments (e.g., QVC, Costco, Nordstrom’s, Shopify) in partnership with marketing, ecommerce, PR, and creative
• Manage tracking links for .com promotions and launches; keep the content library and planning docs current (we run on Asana)

What We’re Looking For

• 4+ years leading social media for a beauty, skincare, or lifestyle brand, proven success driving measurable ROI across TikTok and Instagram with TikTok Shop strongly preferred, knowledge of YouTube Shorts and Pinterest
• Strong command of social analytics, reporting, and creative tools (e.g., Dash Social, Figma, Canva, CapCut), with the ability to translate into meaningful insights and present to management
• angle to hold multiple brand voices at once, you can move between makeup artistry, modern skincare, and an emerging category and keep each one distinct
• A real understanding of beauty across makeup, skincare, and scalp wellness, the trends, the ingredients, and what moves consumers
• Strong copywriting and a sharp instinct for brand voice and tone
• Experience directing agencies, creators, and/or freelancers
• Elite organization, you hold a lot across three brands without dropping anything.
• Ability to shoot and/or edit, not just direct are plusses

Benefits & Perks

• Salary range of $85,000 to $110,000 annually, based on experience
• Health Insurance
• Vision Insurance
• Dental Insurance
• Paid Time Off
• Paid Holidays
• Retirement Savings Program
• Hybrid work environment
• Retirement savings program

Work Location: Hybrid, on site 3x a week in Los Angeles, CA 90064

We're an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.