Social Media Manager

CADAR Fine Jewelry; New York (NY); In loco; USD 90.000 - 130.000; Tempo pieno

Descrizione del lavoro

CADAR Fine Jewelry is seeking a strategic Social Media Manager to oversee organic social across Instagram and other platforms. You will craft an elevated luxury voice, produce content in-house, and collaborate with founders and marketing.

The role focuses on brand storytelling, audience growth, and performance analysis to drive engagement and business goals in the luxury jewelry space.

Competenze

• Proven social media experience in luxury, fashion or art brands.
• Strong portfolio of original photography and video work.
• Ability to build editorial calendars and manage multiple priorities.

Mansioni

• Develop and execute the organic social strategy across all channels.
• Own monthly editorial calendar aligned with campaigns and launches.
• Create original content and manage daily publishing, captions, and asset tagging.

Conoscenze

Social media strategy

Luxury brand aesthetics

Content creation

Photography

Video production

Strumenti

Adobe Creative Suite

CapCut

Lightroom

Canva

Descrizione del lavoro

CADAR is a fine jewelry house known for art-forward, sculptural designs in 18K gold, handcrafted by master artisans in Italy and New York. We work at the intersection of jewelry, art and collectible design, and social media is where much of that story is told.

ABOUT THE ROLE

We're looking for a creative, strategic and highly organized Social Media Manager to oversee CADAR's social presence across all channels, with Instagram as the primary platform. You'll combine a strong creative sensibility with hands‑on content production, and you'll bring an understanding of luxury, fine jewelry, art, design and fashion.

You'll develop and execute a cohesive social strategy, create original content, manage daily publishing, engage our community and analyze performance. Working closely with the Founder and Creative Director, the Marketing team and external agency partners, you'll translate CADAR's creative vision into digital storytelling that builds brand awareness, grows engagement and supports business goals.

WHAT YOU'LL DO

• Develop and execute our organic social strategy across Instagram, Facebook, Pinterest, TikTok, YouTube, LinkedIn and emerging platforms
• Define the role, audience, formats and objectives for each platform
• Own the monthly and weekly editorial calendar, aligned with campaigns, product launches, boutique activity, events, exhibitions and collaborations
• Establish content pillars that reflect CADAR's fine jewelry, art, design, craftsmanship and lifestyle positioning
• Develop original concepts and recurring editorial series
• Monitor trends, competitors and new formats, and recommend new platforms or initiatives
• Partner with Marketing, PR, retail, CRM, e-commerce and paid media teams for a coordinated communications strategy

Content Creation, Photography & Video

• Shoot, edit and produce original photography and short‑form video, including Reels, Stories, carousels and static posts
• Capture content in our boutiques, at events and launches, and behind the scenes
• Create concepts, mood boards, shot lists and production briefs
• Edit with color correction, retouching, transitions, sound and formatting
• Adapt campaign assets and archival materials for organic storytelling, and adapt content for each platform
• Collaborate with the Founder, internal creative team, photographers, videographers and external partners
• Keep all content true to CADAR's visual identity and tone of voice
• Maintain an organized library of approved assets, and make sure music licensing, copyright and usage rights are covered

Publishing & Channel Management

• Publish at least three Instagram feed posts per week, with a strategic mix of Reels, carousels and static imagery, plus regular Stories
• Manage publishing across all active channels, with frequencies and formats tailored to each platform rather than cross‑posting
• Write captions that communicate CADAR's creative inspiration, product stories, craftsmanship and values
• Make sure product information, links, tagging, credits and calls to action are accurate
• Manage the approval process with the Founder and Marketing team
• Optimize publishing times and formats based on performance, and support coordinated launches across platforms

Community Management & Audience Development

• Monitor and engage with comments, direct messages, mentions and relevant conversations in an elevated, consistent brand voice
• Route product inquiries, boutique appointment requests and potential client leads to the right internal teams
• Identify collectors, brand advocates, artists, designers and influential community members
• Support creator and influencer initiatives, including gifting, collaborations and events
• Find ways to turn social interest into website visits, boutique appointments and client relationships
• Escalate customer service concerns or sensitive brand issues when needed

Performance Reporting & Optimization

• Own organic reporting across all channels, with weekly highlights and a monthly performance review
• Track reach, impressions, engagement, saves, shares, video views, follower growth, profile visits, website clicks and audience demographicsAnalyze posts, formats, themes and campaigns, and understand what drives top performance
• Set benchmarks and goals, test creative formats, messaging and timing, and share clear, actionable recommendations
• Use insights to inform future editorial calendars, concepts and content investment
• Work with external paid media and digital agencies to align organic and paid social
• Join regular performance reviews with paid partners, share organic data and flag high‑performing content for paid amplification
• Apply paid learnings to organic planning, and keep messaging and creative consistent across both
• Collaborate with e‑commerce and digital teams on traffic, product discovery and conversion

Founder, Creative & Internal Collaboration

• Work directly with the Founder and Creative Director to develop and execute the brand's social vision
• Present editorial calendars, concepts and creative recommendations for approval
• Capture the Founder, the creative process, design inspiration and craftsmanship
• Work with PR partners to amplify coverage and announcements, and with boutique teams to showcase products, styling, client experiences and events
• Manage incoming content requests and priorities, and join regular planning and performance meetings

Events, Partnerships & Special Projects

• Build social strategies around brand events, product launches, exhibitions and cultural partnerships
• Attend selected events to capture photography and video, and create pre‑event, live and post‑event content
• Coordinate social deliverables, creator content, cross‑promotion and collaborative posts with partners
• Identify partnership opportunities across the art, design, fine jewelry and fashion communities
• Support special projects and social‑first campaigns, and the introduction of new categories

Operations & Brand Standards

• Manage the workflow from planning and creation through approval, publishing and reporting
• Maintain production calendars, asset libraries and project timelines
• Oversee scheduling, editing and analytics tools, and coordinate freelancers or creative partners when needed
• Manage content production expenses and assigned budgets as applicable
• Keep standards consistent across channels, and look for ways to improve quality and efficiency

WHAT YOU BRING

• Proven social media experience in luxury, fine jewelry, fashion, art, design or another premium sector
• A strong portfolio of original content, photography, video production and social storytelling
• An exceptional visual sensibility and understanding of luxury brand aesthetics
• Deep Instagram expertise (Reels, Stories, strategy, publishing, analytics) and working knowledge of Facebook, Pinterest, TikTok, YouTube, LinkedIn and emerging platforms
• Hands‑on skill shooting and editing social‑first content, with Adobe Creative Suite, CapCut, Lightroom, Canva or similar
• Strong writing and editorial skills, and the ability to adapt to a refined brand voice
• Experience building editorial calendars and managing multiple priorities
• Analytical skills and experience reporting on organic social performance, plus an understanding of how paid social complements organic
• Strong communication, organization and project management skills
• Comfort collaborating with founders, creative directors, marketing teams and external agencies
• The ability to work independently, take initiative and balance creative priorities with business goals
• A genuine interest in fine jewelry, contemporary art, collectible design and fashion

WHAT SUCCESS LOOKS LIKE

• A monthly editorial calendar, planned in advance across all active channels
• At least three Instagram feed posts a week, supported by regular Stories
• Platform‑specific publishing on all other relevant channels
• Consistent original photography, filming and editing
• Weekly planning on priorities, production, approvals and upcoming initiatives
• A monthly organic performance report with platform‑level KPIs, audience growth, top content, key learnings and recommendations
• Regular reviews with paid media partners
• Ongoing community management and proactive, data‑informed recommendations