Social Media Manager

Roxanne Assoulin; New York (NY); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Paid time off & holidays

Commuter benefits

Employee discounts

Job summary

Roxanne Assoulin (RA) seeks a Social Media Editor to lead editorial direction across Instagram, TikTok, and Pinterest. You will shape narrative, curate content, and produce visually compelling posts that embody RA's playful, sunlit style.

With 5+ years of experience, you will craft captions, manage a content calendar, and collaborate with the Founder & Creative Director to push brand storytelling forward.

Qualifications

• 5+ years of professional experience in social media or digital storytelling.
• Strong editorial POV with fashion/culture understanding.
• Proficient in iPhone content creation and Reels/TikTok editing.

Responsibilities

• Own brand tone, copy, and storytelling across all social channels.
• Write captions reflecting RA's playful, warm voice.
• Capture/edit short-form content and curate UGC.
• Publish content, monitor engagement, surface trends to team.
• Track performance and share insights with Marketing and E-Comm.

Skills

Social media strategy

Editorial voice

Content creation (iPhone)

Video editing (CapCut)

Trend awareness

Tools

CapCut

Canva

Adobe Suite

Later/Planoly

Shopify

Job description

Roxanne Assoulin (RA) is a jewelry and lifestyle brand built on joy, simplicity, and a signature sense of play. Founded in New York, RA creates pieces that feel like sunshine — colorful, accessible, expressive, and rooted in a love for design. We are a fast-growing brand with a collaborative, hands‑on culture and a shared commitment to building something special, together.

The Role

We're seeking a Social Media Editor with 5+ years of experience to lead the editorial direction of our social platforms. This role sits at the heart of the brand's voice and visual storytelling — developing concepts, curating content, shaping narrative direction, and bringing our creative world to life across Instagram, TikTok, and Pinterest.

The ideal candidate is equal parts creative and strategic: someone who understands fashion, culture, and the internet; has a strong editorial POV; and can confidently capture scrappy iPhone content while also editing, writing, and publishing with intention. This role reports to the Director of Marketing and partners closely with the Founder & Creative Director.

Responsibilities

Editorial Direction & Brand Voice

• Own the brand's tone, copy, and storytelling across all social channels
• Write captions and social copy that reflect RA's voice (playful, warm, human)
• Guard brand consistency and elevate creative standards across every post
• Translate brand priorities into compelling narratives, visually and verbally
• Develop social-first concepts for product launches and brand moments

Content Creation & Curation

• Capture and edit short-form content (Reels/TikTok) with a strong visual POV
• Plan and produce scrappy, native content that feels real and unpolished-in-the-right-way
• Curate UGC and brand-adjacent content that aligns with RA's world
• Assist on content capture days and photoshoots; manage shot lists and BTS capture
• Maintain a daily/weekly content calendar aligned to launches, stories, and seasonal priorities

Publishing & Engagement

• Publish content directly and ensure quality control across platforms
• Monitor community engagement and surface themes and opportunities to the team
• Identify relevant trends, audio, formats, and creative references; adapt them to RA

Insights & Collaboration

• Track weekly performance and content learnings; share insights with Marketing and E-Comm
• Collaborate cross-functionally to support storytelling for retail, wholesale, CX, and brand initiatives
• Partner with the Founder & Creative Director to explore new creative directions

Who You Are

• 5+ years of professional experience in social media, editorial, content, or digital storytelling
• Fashion, jewelry, beauty, lifestyle, or editorial background strongly preferred
• A strong editor — visually and verbally — with a point of view and taste level
• Proficient in iPhone content creation and Reels/TikTok editing tools (CapCut preferred)
• Culturally plugged in; understands internet trends without chasing them
• Proactive communicator; thrives in a fast-moving, founder‑led environment
• Organized, collaborative, solutions‑oriented, and steady under pressure
• Hands‑on — no job is too big or small

Tools & Platforms

• CapCut, Canva (Adobe Suite is a plus)
• Later/Planoly or similar scheduling tools
• Shopify familiarity helpful but not required

Success in This Role Looks Like

• Clear and consistent brand storytelling across platforms
• Increased engagement, saves, and social‑led traffic
• Content that supports product storytelling and business priorities
• Strong collaborative flow with Marketing, E-Com, and Creative
• Salary range: $90,000–$110,000, commensurate with experience
• Competitive health, wellness, and supplemental insurance options
• Paid time off, sick days, and company holidays
• Commuter and transit benefits
• Employee discounts and product access
• Opportunities for growth, training, and development