Brand Manager, Content & Social Media

Alexis Russell Jewelry; Buffalo (NY); On-site; USD 80,000 - 85,000; Full time

Benefits offered by this job

Ownership of social channels

Content production equipment provided

Growth potential

Software licensing

Job summary

Alexis Russell Jewelry in Buffalo, NY is seeking a Brand Manager to own social media strategy and content production across channels, working closely with the founder and cross-functional teams.

This on-site role focuses on creating a consistent visual and editorial identity, translating the brand vision into engaging assets for launch campaigns and ongoing customer touchpoints. An option to hybrid NYC exists.

Qualifications

• 3–5 years of experience in brand strategy, social media management/execution, or a combined role for a consumer brand, ideally DTC or eCommerce
• Proficiency in the Adobe Creative Suite (Photoshop, Premiere and Lightroom) and comfort with mobile editing tools (Canva, CapCut)
• Professional portfolio or relevant work samples demonstrating social media work
• Demonstrated experience capturing and editing short-form video for social media
• Basic photography and video editing skills
• Comfort directing individuals on camera, including those with limited on-camera experience
• Ability to substantiate creative decisions with performance data, and to distinguish meaningful metrics from vanity metrics
• Demonstrated ability to produce high-quality work within constrained budgets
• Self-directed, with the judgment to prioritize independently

Responsibilities

• Own content calendar around launches, sales and seasonal moments
• Capture and edit short-form video for social media and studio content
• Develop concepts and scripts with founder for creator-led content
• Coordinate shoots with photographer to align product photos and social content
• Build and maintain a content library
• Own social media strategy and publishing across Instagram, TikTok, Pinterest and emerging platforms
• Adapt content to each platform’s format and trends
• Set channel objectives and report performance
• Grow reach, engagement, and follower growth
• Manage community engagement and brand voice in comments
• Build creator relationships for content and social commerce

Skills

Brand strategy

Social media management

Content production

Adobe Creative Suite

CapCut

Canva

Portfolio samples

Video editing

Photography basics

On-camera direction

Data-driven decisions

Budget management

Self-directed

Tools

Adobe Creative Suite

Premiere Pro

Lightroom

CapCut

Canva

Job description

Alexis Russell is a jewelry brand built around one-of-a-kind rings and imaginative design. Our customers are risk-takers who seek out unique cuts, rare gemstones, and pieces that cannot be found at traditional jewelers, and many of them find us while planning an engagement or wedding. We sit at the intersection of luxury and individuality, and we are a growing brand headquartered in Buffalo, NY, with a tight-knit team and real room to make your mark.

Position summary

We are seeking a Brand Manager to own social media strategy and execution while serving as the content custodian of the brand across every customer touchpoint. This is a hands-on role focused on content production. You will partner closely with our founder, translating and extending her vision for the brand into a consistent visual and editorial identity, and you will work alongside our eCommerce, photography, paid media, and lifecycle marketing teams to deliver assets across all channels.

Location: On-site in Buffalo, NY preferred. Open to hybrid in New York City.

Compensation: $80,000 to $85,000 base, depending on experience

Responsibilities

Content creation and strategy

• Build and run an editorial calendar around product launches, sales and the seasonal moments that drive our business
• Capture and edit short-form video for social media, including b-roll of bench work, process, materials, and studio operations
• Partner with our founder to develop concepts and scripts for founder-led content and direct recording sessions on a monthly rhythm
• Plan shoots with our photographer so product, campaign photography and social-native content support each other
• Build and maintain content library

Social media management

• Own social media strategy, calendar, and publishing across social media (Instagram, TikTok, Pinterest) and emerging platforms on a consistent cadence
• Adapt content to each platform's format and trends
• Establish channel-level objectives and report on performance against them
• Increase social media KPIs such as reach, engagement, follower growth
• Manage community engagement and maintain brand voice in comments and direct messages

Influencer and brand partnerships

• Initiate organic relationship-building with creators and aligned brands
• Build a creator engine for content and social commerce

Required qualifications

• 3 to 5 years of experience in brand strategy, social media management/execution, or a combined role for a consumer brand, ideally DTC or eCommerce
• Proficiency in the Adobe Creative Suite (Photoshop, Premiere and Lightroom) and comfort with mobile editing tools (Canva, CapCut)
• Professional portfolio or relevant work samples demonstrating social media work
• Demonstrated experience capturing and editing short-form video for social media
• Basic photography and video editing skills
• Comfort directing individuals on camera, including those with limited on-camera experience
• Ability to substantiate creative decisions with performance data, and to distinguish meaningful metrics from vanity metrics
• Demonstrated ability to produce high-quality work within constrained budgets
• Self-directed, with the judgment to prioritize independently

Preferred qualifications

• Experience in jewelry, luxury, fashion, or another considered-purchase category
• Experience building repeatable content systems
• Familiarity with longer purchase cycles and higher average order values, where the objective is trust rather than immediate conversion

What we offer

• Ownership of our social channels and content, with the autonomy to shape how the brand shows up day to day
• Subject matter that is inherently visual: handmade jewelry, an active bench, and real production process
• Meaningful growth potential as the brand function expands
• Software licensing and content production equipment provided