Social Media Manager

Blaze Media; Irving (TX); On-site; USD 60,000 - 80,000; Full time

Job summary

Blaze Media seeks a qualified Social Media Manager in Irving, Texas to develop and execute effective social media strategies for talents and shows. You'll coordinate with teams to publish engaging content, monitor audience interactions, and analyze performance metrics. The ideal candidate has a bachelor's degree in a relevant field and 3–5 years of experience, especially in a subscriber-based media environment. Skills in video editing and community engagement are essential to enhance our online presence.

Qualifications

• 3–5+ years of professional social media management experience required.
• At least 2 years of experience managing a cohesive social team.
• Ability to edit video and graphics for social media.

Responsibilities

• Develop and execute tailored social media strategies.
• Coordinate and publish daily content while ensuring brand alignment.
• Monitor audience interactions and foster community engagement.

Skills

Social media management

Content creation

Community engagement

Data analysis

Emotional storytelling

Education

Bachelor's degree in Marketing or Communications

Job description

Responsibilities

• Develop and execute tailored social media strategies for each talent/show and for the company as a whole across all major platforms.
• Coordinate with internal teams to create, schedule, and publish daily content (posts, Stories, Reels, Shorts, etc.), ensuring each piece aligns with brand guidelines and platform best practices.
• Work closely with hosts and show teams to amplify their personal brands and ensure authentic representation across channels.
• Community Engagement: Monitor audience interactions, respond appropriately, and foster a vibrant, positive community.
• Track key performance indicators, generate regular reports, analyze trends, and make data-driven recommendations for optimizations.
• Stay on top of platform updates, algorithm changes, and emerging digital trends to keep strategies fresh and innovative.
• Support marketing and subscription growth initiatives with social media campaigns, launches, and promotional pushes.
• Manage sensitive communications quickly and effectively to protect talent and brand reputation when necessary.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• 3–5+ years of professional social media management experience, preferably in a subscriber‑based media setting.
• At least 2 years of experience managing a cohesive social team.
• Understanding of emotional storytelling, hooks, and what makes content go viral.
• Exceptional understanding of social media platform algorithms (Instagram, TikTok, YouTube, Facebook, X, and Threads, with an eye toward new/emerging platforms).
• Highly organized, detail‑oriented, and able to manage multiple content calendars and priorities simultaneously.
• The ability to edit video and graphics for consumable social media.