Social Media Manager

Hello There Collective; California (MO); On-site; USD 130,000 - 190,000; Full time

Job summary

A dynamic marketing agency is seeking a Social Media Manager to oversee their social content management across platforms like TikTok and Instagram. The ideal candidate will translate strategic goals into engaging content calendars while staying up-to-date with social media trends. Responsibilities include coordinating timelines, collaborating with teams, and writing platform-specific copy. This full-time position offers a competitive salary between $130,000 and $190,000 and is based in California. Join a vibrant team where creativity meets commerce.

Qualifications

• Experience in managing social media content across multiple platforms.
• Strong ability to adapt language and tone per brand voice.
• Knowledge of emerging social media trends and platform updates.

Responsibilities

• Translate social strategies into monthly and weekly content calendars.
• Coordinate with project managers to ensure timely content delivery.
• Monitor and edit platform-specific content for brand alignment.

Skills

Content calendar management

Creative writing

Social media trend analysis

Collaboration with creative teams

Platform-specific content creation

Audience engagement monitoring

Job description

Join Social Media Manager at Hello There Collective

The Social Media Manager is the executional backbone of Hello There Collective’s social department, translating strategy into content and managing day‑to‑day social calendars across TikTok, Instagram, YouTube Shorts, and emerging platforms.

Core Responsibilities

• Translate approved social strategies into monthly and weekly content calendars.
• Populate posting schedules across platforms.
• Coordinate with Account Directors and Project Managers to confirm deliverable timelines.
• Collaborate with Creative and Influencer teams to ensure content aligns with campaign narratives and brand goals.
• Maintain an organized view of all content in progress, posted, or under review.
• Prepare posts for client review — ensuring copy, visuals, and CTAs align with brand tone and strategy.
• Write clear, creative, and platform‑native copy for social posts, adapting tone and language per brand voice.
• Support the Social Director in developing captions that reflect cultural moments, humor, and brand nuance.
• Ensure all posts adhere to legal, brand, and platform requirements.
• Edit and adapt copy for different formats (e.g., TikTok captions vs. Instagram carousels).
• Keep a pulse on trending audio, memes, and conversation styles to bring freshness to brand tone.

Trend Research & Platform Innovation

• Continuously track social trends, memes, and platform updates, especially on TikTok, Instagram, and YouTube Shorts.
• Present weekly trend reports to the Social Director and Creative Director, with ideas for brand‑relevant application.
• Identify moments where brands can authentically join cultural conversations.
• Suggest new content formats or series concepts inspired by emerging platform behavior.
• Collaborate with the Creative Director to ensure trend‑led ideas are executed visually on‑brand.
• Work closely with the Creative team (designers, editors, producers) to brief content needs, provide references, and track deliverables.
• Partner with the Influencer Director and team to integrate influencer‑generated content into brand feeds.
• Collaborate with the Account Director to manage client feedback and ensure timely revisions.
• Coordinate with the Head of Growth for performance insights, ensuring creative adjustments align with data.
• Communicate daily with the Social Director to flag wins, challenges, or creative needs.
• Schedule and post approved content across client channels using native tools or scheduling platforms.
• Write platform‑specific tags, links, and metadata for uploads.
• Monitor comments and DMs for engagement opportunities (with Social Director oversight).
• Flag potential engagement or reputation risks immediately to the Social Director and Account Director.
• Track content live performance (reach, engagement, saves, shares) and share observations.
• Assist the Social Director and Growth team with monthly social performance reports.
• Identify top‑performing posts and emerging audience insights.
• Support the Social Director in translating performance learnings into actionable creative recommendations.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing and Sales

Location & Compensation

San Francisco, CA – $130,000.00–$190,000.00 (Posted 2 weeks ago)