Social Media Senior Producer

The Publish Press; San Francisco, Northern (CA, KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

The Publish Press is seeking a Senior Producer, Social Media to lead planning, creation, and optimization of social-first content across TikTok, Instagram, X, Facebook, and YouTube. This role independently creates content while guiding Producers and Associate Producers to ensure alignment with our brand voice and strategic goals.

The ideal candidate has deep experience in shooting/editing social video content, strong performance metrics, and the ability to mentor teams in a fast-paced

Qualifications

• Bachelor’s degree or comparable work experience.
• 3–5 years of relevant work experience.

Responsibilities

• Lead social media content projects and guide Producers and Associate Producers.
• Plan, prepare, optimize, and publish YouTube content and livestreams; provide feedback to the team.
• Produce and edit high-quality content for social platforms (graphics, video).
• Coordinate with internal stakeholders to align with brand voice.

Skills

Photoshop

Premiere

Social video editing

iPhone shooting

Project leadership

Talent collaboration

Platform expertise

Editorial judgment

Multi-tasking

Storytelling on social

Education

Bachelor’s degree in communications/marketing or related field

Tools

Adobe Photoshop

Adobe Premiere

Content management system

Job description

The Senior Producer, Social Media leads the planning, creation, and optimization of social-first content across platforms, including TikTok, Instagram, X, Facebook and YouTube. This role independently creates content while providing editorial guidance and project leadership to Producers and Associate Producers, ensuring all content aligns with our brand voice and strategic goals. The ideal candidate brings deep experience in social content production (shooting/editing), a strong command of performance metrics, confidence working with journalists/talent and the ability to mentor teams while collaborating across departments in a fast-paced, deadline-driven environment.

• Lead social media content projects, offering guidance, support, and feedback to Producers and Associate Producers within the Social Media team while contributing to a collaborative environment.
• Plan, prepare, optimize, and publish YouTube content and livestreams while providing feedback and support to Producers and Associate Producers.
• Plan, produce, edit and publish high-quality engaging content, including graphics and video, for social media platforms.
• Communicate with internal stakeholders and collaborate with editorial teams to ensure that content aligns with overall brand voice.
• Interact with Spectrum Networks talent in a professional manner.
• Uses a combination of editorial judgment and performance metrics to effectively post on social media platforms.
• Participate in tracking and supporting the regular posting schedule of content and editorial pieces across key social media accounts, as directed.
• Stay up to date on social media trends and best practices to ensure that content stays innovative and relevant.
• Keep current with Spectrums News programming, talent, and brand and monitor performance metrics of social content.
• Participate in editorial meetings, pitching suggestions for social media content and use news judgment to effectively prioritize when and how developing stories are presented across all social platforms.
• Regularly review social metrics and adjust content to optimize to viewer interests.

Required Skills/Abilities and Knowledge

Proficiency in Adobe Photoshop, Adobe Premiere, Meta, TikTok, YouTube, X – including social media video editing tools

Deep knowledge and experience in shooting social media video content on iPhone

Proven ability to lead projects from concept ideation through posting and analytics

Experience working with talent and/or content creators

Expert knowledge of social media platforms

Attention to detail

Knowledge of current events and industry trends

Demonstrated proficiency at multi-tasking and must have the ability to prioritize, work independently and meet strict deadlines

Ability to work effectively within a team environment and communicate effectively with all personnel within the organization

Effective writing and editing skills

Pro-active, self-directed, enthusiastic in dealing with breaking news and high-stress situations

Familiarity publishing workflows, including experience with a content management system

Ability to tell engaging stories in the social media space through video assets, photos, graphics, etc

Required Education

Bachelor’s degree in communications, marketing, or a related field or comparable work experience

Required Related Work Experience and Number of Years

Relevant work experience – 3-5 years

PREFERRED QUALIFICATIONS

Preferred Skills/Abilities and Knowledge

Supervisory or leadership experience - 1+

WORKING CONDITIONS

Works primarily inside a climate-controlled environment throughout the year but might be assigned field duties on occasion

Ability to work various shifts, longer shifts, weekends and holidays, and be flexible with schedule changes due to breaking news,” sports coverage, and/or severe weather emergencies