Social Media Manager

D3G Careers; Sacramento (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

A dynamic marketing agency based in Sacramento is seeking a proactive Social Media Manager to develop and implement comprehensive strategies across multiple platforms. The ideal candidate will have a strong background in content creation, community engagement, and analytics. Responsibilities include creating engaging content, fostering community interactions, and analyzing the effectiveness of campaigns to enhance brand visibility. A Bachelor’s degree in Marketing or a related field is required. The position offers a stimulating environment for creativity and professional growth.

Qualifications

• Proven work experience as a Social Media Manager or similar role.
• Hands-on experience in content management.
• Ability to deliver creative content (text, image, and video).
• Solid knowledge of SEO, keyword research, and Google Analytics.
• Knowledge of online marketing channels.
• Analytical and multitasking skills.
• Bachelor's degree in Marketing or relevant field.

Responsibilities

• Craft strategies for all social media platforms.
• Create engaging content for various social media platforms.
• Actively engage with followers and manage community conversations.
• Monitor and analyze social media campaign performance.
• Collaboration with Other Teams: Work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals. Coordinate with the sales team to ensure brand consistency.
• Stay Updated: Keep abreast of the latest social media best practices and technologies. Attend educational conferences and participate in professional networks.

Skills

Content creation

Community engagement

Analytics and reporting

SEO knowledge

Creativity

SEO & Google Analytics

Multitasking

Education

Bachelor's degree in Marketing or relevant field

Tools

Social media management tools

Google Analytics

Job description

Responsibilities

• Develop and Implement Social Media Strategy: Craft strategies for all social media platforms including Facebook, Twitter, Instagram, LinkedIn, and others. This involves understanding the brand's voice, audience preferences, and current social media trends.
• Content Creation and Management: Create engaging content for various social media platforms. This includes writing posts, creating images or videos, and scheduling content using social media management tools.
• Community Engagement: Actively engage with followers by responding to comments and messages, managing community conversations, and fostering an engaging online community.
• Analytics and Reporting: Monitor, track, and report on feedback and online reviews. Analyze the performance of social media campaigns using metrics such as engagement rates, follower growth, and conversion rates, and adjust strategies accordingly.
• Collaboration with Other Teams: Work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals. Coordinate with the sales team to ensure brand consistency.
• Stay Updated: Keep abreast of the latest social media best practices and technologies. Attend educational conferences and participate in professional networks.

Qualifications

• Proven work experience as a Social Media Manager or similar role.
• Hands-on experience in content management.
• Ability to deliver creative content (text, image, and video).
• Solid knowledge of SEO, keyword research, and Google Analytics.
• Knowledge of online marketing channels.
• Analytical and multitasking skills.
• Bachelor's degree in Marketing or relevant field.