Social Media Manager

Marlyn Schiff Jewelry; Haverford (Montgomery County); On-site; USD 60,000 - 85,000; Full time

Job summary

Marlyn Schiff Jewelry seeks a Social Media Manager to elevate our online presence across all platforms. You’ll lead content creation, influencer outreach, and email marketing while shaping brand storytelling with analytics-driven campaigns.

This role oversees Shopify operations, collaborates with design and retail teams, and owns paid ads strategy to drive audience growth and customer engagement.

Qualifications

• 2-5 years experience in social media, content creation, or brand marketing.
• Strong writing skills for captions, email, and product copy.
• Proficiency in Canva, CapCut, Adobe Suite, or similar tools.
• Experience managing Shopify (product uploads, layout, orders, inventory).
• Hands-on experience with Klaviyo or similar email platforms.
• Understanding influencer marketing, paid ads, and social analytics.
• Comfortable on set or in-studio during shoots.
• Highly organized, fast-paced, collaborative environment.

Responsibilities

• Develop and manage a social media strategy aligned with brand tone, marketing goals, and seasonal priorities
• Create and manage a monthly content calendar
• Design and produce daily content (graphics, Reels, Stories, carousels, photos)
• Plan, direct, and assist in content shoots; create mood boards and concepts
• Write captions, choose hashtags, and maintain brand voice across platforms
• Engage with followers: respond to DMs, comments, and mentions in real-time
• Monitor social performance and adjust strategy based on analytics
• Identify, contact, and manage influencers, UGC creators, and brand collaborators
• Coordinate product gifting, brand campaigns, and partnerships
• Track performance of influencer content and campaign ROI
• Concept and launch seasonal campaigns across email, web, social, and retail
• Manage email marketing in Klaviyo: build automations, campaigns, and audience segments
• Collaborate with the design and retail teams for cohesive messaging
• Oversee paid ad efforts across Meta, Google, and TikTok
• Analyze digital metrics (traffic, conversions, engagement, sales attribution)
• Manage the Shopify website: upload new products, update content and layout
• Print, package, and ship online orders; plug in tracking info
• Respond to customer inquiries via phone/email and resolve issues professionally
• Track and manage inventory on Shopify; coordinate with retail/wholesale teams

Skills

Social media

Content creation

Brand marketing

Influencer marketing

Analytics

Copywriting

Organization

On-set direction

Collaboration

Tools

Shopify

Canva

CapCut

Adobe Creative Suite

Klaviyo

Job description

We're a growing jewelry + fashion brand with both a retail store and e-commerce presence. Our style is fun, trendy, and creative and we're looking for a Social Media Manager to help us grow our online presence and connect with our audience in fresh, exciting ways. This role blends creativity and analytics with hands-on ownership of social, email, e-commerce, and customer experience across all platforms. You’ll execute social campaigns, plan and create content, manage influencer outreach, direct email marketing, and oversee Shopify e-commerce operations - driving growth through storytelling, strong visuals, and community connection.

Key Responsibilities:

Social Media & Content Creation

• Develop and manage a social media strategy aligned with brand tone, marketing goals, and seasonal priorities
• Create and manage a monthly content calendar
• Design and produce daily content (graphics, Reels, Stories, carousels, photos)
• Plan, direct, and assist in content shoots; create mood boards and concepts
• Write captions, choose hashtags, and maintain brand voice across platforms
• Engage with followers: respond to DMs, comments, and mentions in real-time
• Monitor social performance and adjust strategy based on analytics

Influencer & Partnership Management

• Identify, contact, and manage influencers, UGC creators, and brand collaborators
• Coordinate product gifting, brand campaigns, and partnerships
• Track performance of influencer content and campaign ROI
• Concept and launch seasonal campaigns across email, web, social, and retail
• Manage email marketing in Klaviyo: build automations, campaigns, and audience segments
• Collaborate with the design and retail teams for cohesive messaging
• Oversee paid ad efforts across Meta, Google, and TikTok (with support or agency as needed)
• Analyze digital metrics (traffic, conversions, engagement, sales attribution)

E-commerce & Customer Experience (Shopify)

• Manage the Shopify website: upload new products, update content and layout
• Print, package, and ship online orders; plug in tracking info
• Respond to customer inquiries via phone/email and resolve issues professionally
• Track and manage inventory on Shopify; coordinate with retail/wholesale teams

Qualifications:

• 2-5 years experience in social media, content creation, or brand marketing (retail/fashion/jewelry experience a plus)
• Strong writing skills (especially for captions, email, product copy)
• Proficiency in Canva, CapCut, Adobe Suite, or similar creative tools
• Experience managing Shopify (product uploads, layout, orders, inventory)
• Hands-on experience with Klaviyo or similar email platforms
• Understanding of influencer marketing, paid ads, and social analytics
• Comfortable on set or in-studio during shoots (styling or creative direction a bonus)
• Highly organized and self‑motivated; thrives in a fast-paced, collaborative environment