Social Media & Content Marketing Specialist

Burdlife; Houston (TX); Remote; USD 24,796 - 27,552; Full time

Benefits offered by this job

Lead the creative direction of a growing luxury jewelry brand

Collaborative, innovative, and supportive environment

Competitive compensation

Flexible, remote role

Opportunity to shape the brand's digital presence

Job summary

A luxury jewelry brand is seeking a Social Media Marketing Specialist to manage its social media strategy. This role focuses on content creation, community engagement, and performance tracking across platforms like Instagram and Facebook. The ideal candidate has 3+ years of experience, is creative, and proficient in tools like Canva and Adobe Photoshop. Competitive compensation offered at $18-$20/hour in a flexible remote role.

Qualifications

• 3+ years of experience in social media management, content creation, or digital marketing.
• Proficiency with design tools such as Canva, Adobe Photoshop, CapCut, or Premiere Pro.
• Strong understanding of social media platforms and content best practices.
• Analytical skills with experience using Google Analytics and Meta Business Suite.
• Exceptional creativity, communication, and project management abilities.

Responsibilities

• Design and produce visually stunning short-form videos and social media graphics.
• Build a content library of brand assets including product shots and customer testimonials.
• Develop a 30-day rolling content calendar with 4-5 posts per platform each week.
• Repurpose user-generated content to align with the brand’s aesthetics.
• Monitor and respond promptly to DMs, comments, and inquiries.
• Engage followers with interactive features such as polls, Q&A, and quizzes.
• Collaborate with influencers for product seeding and increased reach.
• Track social media KPIs and analyze campaign performance.

Skills

Social media management

Content creation

Digital marketing

Creativity

Communication

Project management

Tools

Canva

Adobe Photoshop

CapCut

Premiere Pro

Google Analytics

Meta Business Suite

Job description

Position Overview

At Burdlife Jewelry, we redefine luxury with high-quality, unique designs that inspire individuality. As we grow our digital presence, we’re building a passionate and creative social media team to elevate our brand and connect with a vibrant community. We are seeking a creative and strategic Social Media Marketing Specialist to manage the end-to-end social media strategy—focusing on content creation, community engagement, influencer collaboration, and performance tracking—to drive brand visibility and audience growth across Instagram, Facebook, TikTok, and Pinterest.

Key Responsibilities

• Design and produce visually stunning short-form videos (Reels, TikToks, Pinterest Idea Pins) and social media graphics.
• Build a content library of brand assets including product shots, customer testimonials, and lifestyle images.
• Develop a 30-day rolling content calendar with 4-5 posts per platform each week.
• Repurpose user-generated content (UGC) to align with the brand’s aesthetics.
• Monitor and respond promptly to DMs, comments, and inquiries.
• Engage followers with interactive features such as polls, Q&A, and quizzes.
• Collaborate with influencers for product seeding and increased reach.
• Track social media KPIs including engagement rate, impressions, clicks, and follower growth.
• Analyze campaign performance and provide weekly and monthly reports.

Required Qualifications

• 3+ years of experience in social media management, content creation, or digital marketing.
• Proficiency with design tools such as Canva, Adobe Photoshop, CapCut, or Premiere Pro.
• Strong understanding of social media platforms and content best practices.
• Analytical skills with experience using Google Analytics and Meta Business Suite.
• Exceptional creativity, communication, and project management abilities.

Benefits & Perks

• Lead the creative direction of a growing luxury jewelry brand.
• Work in a collaborative, innovative, and supportive environment.
• Competitive compensation: $18-$20/hour.
• Flexible, remote role.
• Opportunity to shape Burdlife Jewelry’s digital presence and grow with the brand.