Social Media Manager

Sterling Forever; Boca Raton (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

Sterling Forever, a fast-growing jewelry brand, seeks a hands-on Social Media Manager in Boca Raton, FL. You will own day-to-day organic social, execute against an established calendar, and collaborate with the marketing team to bring content to life across Instagram, Facebook, YouTube Shorts, Pinterest, and more.

The role requires strong content creation skills, fast execution, and a deep understanding of social media dynamics.

Qualifications

• 2-4+ years of social media experience for a brand, agency, ecommerce company, creator-led business, or similar environment.
• Experience directly managing brand social media accounts, not just creating individual pieces of content.
• A portfolio or examples demonstrating strong social media strategy and short-form content.
• Strong understanding of Instagram, Facebook, YouTube Shorts, Pinterest, TikTok-style content, and emerging platforms.
• Experience with CapCut, Premiere Pro, or similar editing tools is a plus.

Responsibilities

• Own the day-to-day management and execution of Sterling Forever's organic social media channels.
• Develop and maintain a strategic social media content calendar aligned with product launches, promotions, influencer initiatives, cultural moments, trends, and broader marketing priorities.
• Plan, create, schedule in advance, publish, and optimize social content across Instagram, Facebook, YouTube Shorts, Pinterest, and emerging platforms.
• Identify relevant trends, sounds, memes, conversations, hooks, and viral formats and quickly determine how Sterling Forever can participate in a brand‑right way.
• Concept and produce social-first content including Reels, short-form videos, carousels, Stories, product styling content, jewelry stacks, try‑ons, launches, founder content, educational content, behind-the-scenes moments, and trend‑driven creative.
• Work directly with models, creators, employees, and our founder to capture engaging social content.
• Shoot high-quality social content using an iPhone and available production equipment, including lighting, microphones, tripods, gimbals, and backdrops.
• Develop strong hooks, captions, opening shots, storytelling concepts, and calls to action designed to improve engagement and retention.
• Direct and brief in-house editors, providing clear feedback and ensuring finished content feels polished, social-native, and consistent with the Sterling Forever brand.
• Manage a high-volume content pipeline and ensure we consistently have fresh creative ready to publish across platforms.
• Repurpose strong creative across platforms while adapting the format, hook, caption, and execution for each channel.
• Monitor comments, conversations, customer feedback, and community activity and identify opportunities for the brand to engage.
• Collaborate with our influencer team to identify strong creator content that can be repurposed across Sterling Forever's organic social channels.
• Partner with marketing, ecommerce, influencer, creative, and paid media teams to support launches, promotions, campaigns, and major brand initiatives.
• Track social performance and report on key metrics including reach, engagement, follower growth, video views, watch time, shares, saves, traffic, and content performance.
• Use analytics to identify winning content themes, hooks, products, formats, and creative approaches and apply those learnings to future content.
• Monitor competitors and leading fashion, jewelry, beauty, lifestyle, and DTC brands to identify new opportunities and emerging social trends.
• Continuously test new concepts, formats, hooks, posting strategies, and creative approaches to grow Sterling Forever's social presence.
• Create a brand presence and follow brand guidelines.

Skills

Social media management

Video editing

Content production

Project management

Collaboration

Tools

CapCut

Premiere Pro

Job description

Sterling Forever is a fast-growing jewelry brand looking for a Social Media Manager to join our team in Boca Raton, Florida.

This is a hands-on social media role for someone who understands what makes content perform and loves being involved in the day-to-day execution of a brand's social channels.

You'll work closely with our marketing team and collaborate on social strategy while executing against an established marketing and social calendar . Your role is to bring that calendar to life across Instagram, Facebook, YouTube Shorts, Pinterest, and other relevant platforms.

You'll manage the daily social presence of the brand — planning content around the provided calendar, identifying trends and opportunities, creating and capturing content with models, coordinating with editors, publishing posts, engaging with our community, and monitoring performance.

You should be very comfortable picking up an iPhone and creating content. We're looking for someone who understands social media first and content production second.

If you're constantly saving Reels, noticing trends, thinking of better hooks, watching what jewelry, fashion, and beauty brands are doing, and looking for ways to turn everyday brand moments into engaging social content, we want to meet you.

Social Media Manager

Full-Time | In-Office | Boca Raton, FL

About the Role

Sterling Forever is a fast-growing jewelry brand looking for a Social Media Manager to join our team in Boca Raton, Florida.

This is a hands-on social media role for someone who understands what makes content perform and loves being involved in the day-to-day execution of a brand's social channels.

You'll work closely with our marketing team and collaborate on social strategy while executing against an established marketing and social calendar . Your role is to bring that calendar to life across Instagram, Facebook, YouTube Shorts, Pinterest, and other relevant platforms.

You'll manage the daily social presence of the brand — planning content around the provided calendar, identifying trends and opportunities, creating and capturing content with models, coordinating with editors, publishing posts, engaging with our community, and monitoring performance.

You should be very comfortable picking up an iPhone and creating content. We're looking for someone who understands social media first and content production second.

If you're constantly saving Reels, noticing trends, thinking of better hooks, watching what jewelry, fashion, and beauty brands are doing, and looking for ways to turn everyday brand moments into engaging social content, we want to meet you.

What You'll Do

• Own the day-to-day management and execution of Sterling Forever's organic social media channels.
• Develop and maintain a strategic social media content calendar aligned with product launches, promotions, influencer initiatives, cultural moments, trends, and broader marketing priorities.
• Plan, create, schedule in advance, publish, and optimize social content across Instagram, Facebook, YouTube Shorts, Pinterest, and emerging platforms.
• Identify relevant trends, sounds, memes, conversations, hooks, and viral formats and quickly determine how Sterling Forever can participate in a brand‑right way.
• Concept and produce social-first content including Reels, short-form videos, carousels, Stories, product styling content, jewelry stacks, try‑ons, launches, founder content, educational content, behind-the-scenes moments, and trend‑driven creative.
• Work directly with models, creators, employees, and our founder to capture engaging social content.
• Shoot high-quality social content using an iPhone and available production equipment, including lighting, microphones, tripods, gimbals, and backdrops.
• Develop strong hooks, captions, opening shots, storytelling concepts, and calls to action designed to improve engagement and retention.
• Direct and brief in-house editors, providing clear feedback and ensuring finished content feels polished, social-native, and consistent with the Sterling Forever brand.
• Manage a high-volume content pipeline and ensure we consistently have fresh creative ready to publish across platforms.
• Repurpose strong creative across platforms while adapting the format, hook, caption, and execution for each channel.
• Monitor comments, conversations, customer feedback, and community activity and identify opportunities for the brand to engage.
• Collaborate with our influencer team to identify strong creator content that can be repurposed across Sterling Forever's organic social channels.
• Partner with marketing, ecommerce, influencer, creative, and paid media teams to support launches, promotions, campaigns, and major brand initiatives.
• Track social performance and report on key metrics including reach, engagement, follower growth, video views, watch time, shares, saves, traffic, and content performance.
• Use analytics to identify winning content themes, hooks, products, formats, and creative approaches and apply those learnings to future content.
• Monitor competitors and leading fashion, jewelry, beauty, lifestyle, and DTC brands to identify new opportunities and emerging social trends.
• Continuously test new concepts, formats, hooks, posting strategies, and creative approaches to grow Sterling Forever's social presence.
• Create a brand presence and follow brand guidelines.

What We're Looking For

• 2-4+ years of social media experience for a brand, agency, ecommerce company, creator-led business, or similar environment.
• Experience directly managing brand social media accounts, not just creating individual pieces of content.
• A portfolio or examples demonstrating strong social media strategy and short-form content.
• Strong understanding of Instagram, Facebook, YouTube Shorts, Pinterest, TikTok-style content, and emerging social platforms.
• Deep understanding of what drives reach, engagement, retention, shares, saves, and follower growth on social media.
• Experience with CapCut, Premiere Pro, or similar editing tools is a plus.
• Comfortable directing models, creators, founders, and coworkers on camera.
• Ability to move quickly from an idea or trend to execution.
• Strong organizational and project-management skills with the ability to manage a high volume of content, deadlines, footage, and creative assets.
• Comfortable working in a fast-paced environment where trends, launches, and priorities can change quickly.
• Highly collaborative and comfortable working across marketing, creative, ecommerce, influencer, and paid media teams.
• Open to testing, feedback, reshoots, and adjusting creative based on performance.
• Experience in jewelry, fashion, beauty, lifestyle, ecommerce, or DTC is strongly preferred .

This is a full-time, in-office position based in Boca Raton, Florida. We are not open to Hybrid or Remote work.