Social Media Coordinator

MerchSource; Wichita (KS); On-site; USD 48,000 - 72,000; Full time

Job summary

MerchSource in the United States is seeking a Social Media Coordinator to implement and monitor the brand's paid and organic social media strategy, grow awareness, and drive online sales. You will support content calendar planning, develop data-based reporting, and collaborate with the E‑Commerce and Brand teams.

Responsibilities include creating content for Facebook, Instagram, YouTube, and TikTok, maintaining the content calendar, analyzing KPIs, and managing interactions with followers.

Qualifications

• Candidates should have experience planning and analyzing social media campaigns.
• Strong data-driven mindset with ability to report KPIs.
• Excellent written and verbal communication skills.

Responsibilities

• Plan, create, edit, and publish video/content across platforms.
• Develop engaging content and maintain a content calendar.
• Monitor channels, manage interactions, and respond to inquiries.
• Analyze performance and report on marketing KPIs.
• Collaborate with E‑Commerce and Brand teams on campaigns.
• Track ad spend and optimize campaigns for ROI.

Skills

Social media marketing

Data analysis

Content planning

Project management

Education

Bachelor's degree in marketing

Tools

MS Office

Adobe Creative Suite

Social media management tools

Job description

The Social Media Coordinator is responsible for implementing, monitoring, and reporting on the company's paid and organic social media strategy to grow brand awareness, increase community engagement, drive website traffic, and increase online sales. As a pivotal member of the team, you will help support and plan our social media content calendar, create and develop data-based reporting, manage and develop post copy and captions, and collaborate with members of the broader E-Commerce and Brand Teams.

Responsibilities

• Plan, create, edit, and share video content on all social media platforms, primarily Facebook, Instagram, YouTube and TikTok/TikTok Shop.
• Develop and create engaging content for all social media platforms.
• Create and maintain a content calendar.
• Monitor social media channels for competitor trends.
• Build, monitor, and maintain brand presence across social media profiles and other digital platforms.
• Manage, monitor, create and measure performance of organic and paid campaigns for all social media platforms.
• Plan and execute social media giveaways and contests.
• Analyze data and report on marketing KPIs: leads, conversion rates, and social media engagement.
• Define content strategy, goals, and objectives.
• Track advertising cost, measuring performance of campaigns, monitoring budget distribution.
• Write, publish, and analyze press releases.
• Work in tandem with various account managers to create content plans for promotions, product launches, sales, etc.
• Monitor and manage customer interactions on social media accounts including comments, inquiries, and messages.
• Manage online reputation by responding to reviews and implementing new review getting tactics.
• Write and review blog content or other types of web content including case studies, white papers, and infographics.
• Build and maintain analytic spreadsheets/reporting and presenting findings.

Qualifications

• Passion for all social media marketing and proficiency with major social media platforms and management tools..
• Bachelor’s degree in marketing preferred or related field or equivalent work experience.
• Minimum of three years of experience creating, monitoring, analyzing, and reporting on social media activity.
• Detail oriented, organized, and ability to meet deadlines and demonstrate a sense of urgency.
• Proficiency with MS Office, including Word, Excel, and PowerPoint.
• Proficiency with Adobe Suite (Photoshop, Illustrator and Premier) a plus.
• Strong data analysis skills, including reporting and data analysis.
• Good interpersonal skills: must have the ability to develop good relationships.
• Ability to identify issues and develop creative solutions to problems.
• Ability to prioritize tasks and handle numerous assignments simultaneously.