Associate Marketing Manager

StartupTAP; Beverly Hills (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

StartupTAP is seeking an Associate Marketing Manager to support marketing initiatives for a growing luxury retail brand. You will own email/SMS content calendars, drive customer segmentation in Klaviyo, and help build influencer and affiliate programs from the ground up.

The role requires strong project management, cross-functional collaboration, and a proactive, analytical mindset in a fast-paced environment.

Qualifications

• 2-5 years of experience in marketing, project management, account management, or marketing operations.
• Strong organizational and project management skills with attention to detail.
• Ability to manage multiple projects and deadlines simultaneously.
• Excellent written and verbal communication skills.
• Cross-functional collaboration with creative and operational teams.
• Experience coordinating with agencies, freelancers, or external partners.
• Analytical mindset for campaign and CRM performance.
• Self-starter in a fast-moving, entrepreneurial environment.
• Strong sense of ownership and accountability.
• Lux/retail or e-commerce experience is a plus.

Responsibilities

• Own email and SMS content calendar and manage CRM workflows.
• Coordinate campaigns across email, paid media, partnerships, social, SMS, and retail.
• Develop and manage affiliate and influencer programs; partner outreach and reporting.
• Drive CRM segmentation and lifecycle marketing within Klaviyo.
• Provide end-to-end project coordination across marketing operations and campaigns.

Skills

Marketing operations

Campaign planning

CRM & email marketing

Affiliate programs

Cross-functional coordination

Klaviyo

Project management

Analytical mindset

Ownership & accountability

Luxury retail experience

Tools

Klaviyo

Shopify

Asana

Monday

Airtable

Job description

We're partnering with a respected luxury jewelry brand known for its curated vintage collections and loyal global clientele, seeking an Associate Marketing Manager to support and execute marketing initiatives across their growing luxury retail business. This role is ideal for someone who is highly organized, proactive, analytical, and thrives in a fast-paced entrepreneurial environment.

This is a highly cross-functional position where you'll play a central role in coordinating campaigns, managing marketing operations, supporting partnerships and affiliate initiatives, and ensuring seamless collaboration between internal teams and external agencies. You'll work closely with leadership, creative partners, sales, operations, and customer experience teams to drive brand growth, operational efficiency, and revenue performance across two complementary luxury brands.

You will own the email and SMS content calendar, drive customer segmentation and retention initiatives through Klaviyo, and help build out influencer and affiliate programs from the ground up. Success in this role means launching campaigns on time and on strategy, creating scalable workflows that improve marketing efficiency, and meaningfully contributing to customer acquisition, engagement, and partnership revenue growth.

The ideal candidate is equal parts project manager, marketing operator, and strategist - someone who can bring structure to ideas, move projects forward efficiently, and ensure marketing initiatives are executed at a high level.

Key Responsibilities

Marketing Operations & Workflow

• Optimize task management, day-to-day marketing operations and larger project management across multiple stakeholders
• Build and maintain organized workflows, timelines, marketing calendars, and asset tracking systems
• Coordinate briefing processes for creative, content, and campaign initiatives
• Ensure campaigns and deliverables move efficiently from concept to execution
• Help streamline internal processes between marketing, sales, operations, and customer experience teams

Campaign Planning & Execution

• Bring new ideas for campaigns - promotional, brand, CRM - at a regular cadence
• Support development and execution of integrated marketing campaigns across email, paid media, partnerships, social, SMS, and retail initiatives
• Coordinate campaign timelines, deliverables, approvals, and launch schedules
• Assist in seasonal campaign planning, promotional calendars, product launches, and key retail moments
• Track campaign performance and communicate insights and next steps to leadership

Affiliates & Partnerships

• Assist in managing affiliate marketing programs, and partnership relationships
• Develop the framework for an influencer program and stylist program
• Coordinate outreach, gifting, tracking links, reporting, and communication with affiliate
• and brand partners
• Lead collaboration opportunities including retail activations, trunk shows, influencer campaigns, and strategic partnerships
• Track partnership performance and maintain reporting dashboards

CRM & Customer Marketing

• Own weekly email and SMS content & calendar
• CRM management and customer segmentation initiatives within Klaviyo
• Spearhead lifecycle marketing campaigns, customer journeys, and retention initiatives
• Regularly set CRM initiatives to engage our subscriber and customer lists with compelling customer campaigns

Key Objectives

• Drive efficient execution of marketing initiatives across both brands
• Improve operational organization and cross-functional communication
• Support customer acquisition, retention, and partnership growth initiatives
• Ensure campaigns launch on time and align with business goals
• Create scalable workflows that improve marketing efficiency and team collaboration

What We're Looking For

• 2-5 years of experience in marketing, project management, account management, or marketing operations
• Strong organizational and project management skills with exceptional attention to detail
• Ability to manage multiple projects and deadlines simultaneously
• Excellent written and verbal communication skills
• Comfortable working cross-functionally with both creative and operational teams
• Experience coordinating with agencies, freelancers, or external partners
• Analytical mindset with ability to interpret campaign and CRM performance data
• Self-starter who thrives in a fast-moving, entrepreneurial environment
• Strong sense of ownership and accountability
• Experience with Shopify, Klaviyo, Asana, Monday, Airtable, or similar tools preferred
• Luxury, fashion, jewelry, retail, or e-commerce experience is a plus

Work Schedule

• In-office at our Beverly Hills showroom (Mon-Fri)