Social Media Manager

Calavera New York; Austin (TX); Hybrid; USD 55,000 - 75,000; Full time

Job summary

Calavera New York is seeking a Social Media Manager and Content Creator based in Austin, TX. In this full-time role, you will be the face and voice of our brand across dynamic social platforms, producing engaging diamond content and coordinating live shopping events.

You will film and edit videos, showcase pieces for posts and ads, and host live streams. Local Austin availability for shoots is required; travel to NYC may be needed.

Qualifications

• Experience creating short-form video content for social platforms.
• Ability to edit and produce educational content about diamonds and jewelry.
• Experience hosting or coordinating live selling events (e.g., Whatnot, TikTok) is a plus.

Responsibilities

• Educational video production for diamonds and jewelry.
• Model and showcase Calavera New York pieces for social media and ads.
• Lead live auction/streaming events and engage viewers.
• Collaborate on ad creatives and viral trends.
• Transport high-value inventory for shoots and events (within Austin).
• Occasional travel may be required (NYC) with expenses paid.

Skills

Platform expertise (TikTok, Instagram)

On-camera presence

Jewelry/fashion passion

Local Austin availability

Tools

Video editing software

Job description

Job Title: Social Media Manager & Content Creator (Austin, TX)

Employment Type: Full Time

Location: Hybrid (Mostly Remote / Local Austin, TX)

About Calavera New York:

Calavera New York is a diamond company specializing in loose diamonds and fine jewelry. We are on a mission to educate, entertain, and inspire our audience through captivating digital content. We are currently looking for a vibrant, creative individual to join our team and help us share our passion for fine jewelry with the world!

The Role:

We are seeking a Social Media Manager based in Austin, Texas. In this highly engaging full time role, you will become the face and voice of our brand across rapidly growing social commerce platforms. While your day to day video editing and content planning can be done remotely, you must be local to Austin for secure jewelry pickups, drop-offs, and occasional in-person live streaming events.

Key Responsibilities:

• Educational Video Production: Film and edit engaging videos that teach our audience about diamonds, cuts, clarity, and jewelry styling.
• Product Showcasing: Model and highlight Calavera New York pieces for organic social media and digital advertisements.
• Live Auction Hosting: Lead high-energy, interactive live selling events on Whatnot and TikTok to directly engage buyers and sell inventory.
• Creative Collaboration: Brainstorm and execute fresh ideas for ad creatives and viral social media trends.
• Inventory Management: Safely and responsibly transport high-value diamond inventory within the Austin area for your shoots and live events.
• Possibility of Travel: This role may occasionally require travel to New York City to film content with our manufacturer, international travel to film behind the scenes content of photoshoots and suppliers, all expenses will be paid as well as full time pay during travel dates.

What You'll Bring:

• Platform Expertise: Deep familiarity with TikTok, Instagram Reels, and mobile video editing tools.
• On-Camera Charisma: An enthusiastic, natural, and highly engaging presence for both short-form video and extended live streams.
• Fashion & Jewelry Passion: A genuine love for the industry; existing knowledge of fashion or diamonds is a major advantage.
• Local Availability: Must reside in or immediately near Austin, TX, with reliable transportation.