Social Media Lead (Student Creator, Part-Time)

Knowt Inc.; United States; Teletrabalho; USD 28 000 - 41 000; Tempo parcial

Vantagens oferecidas por esta oferta de emprego

Fully remote

Resumo da oferta

Knowt Inc. is seeking a part-time, fully remote social media creator to own our TikTok and Instagram presence. You’ll post daily, craft scripts, and edit videos that feel like they come from a friend, not a brand.

You’ll engage high school audiences with relatable content around APs, tests, and college apps while integrating Knowt authentically. You’ll work closely with the Student Marketing Manager, track performance, and plan around the school calendar.

Qualificações

• Experience running and growing an account (your own or a brand).
• Real comfort on camera; you’ll be on screen daily.
• Fluency in high school culture; you know APs, tests, and college apps.
• An instinct for what goes viral on TikTok/Instagram and why.
• Reliability; you hit deadlines and respond quickly to feedback.
• Data-driven approach; decisions backed by analytics.

Responsabilidades

• Post one talk-to-camera video every day to TikTok and Instagram; you’re on screen.
• Take video from idea to posted: hook, script, filming, editing, caption.
• Make content about high school realities and keep it feeling like it’s from a friend.
• Weave Knowt naturally into content so students want to watch and use the app.
• Keep posts native to platform culture with current sounds, formats, humor, slang.
• Plan content around the school calendar (AP season, test dates, finals, deadlines).
• Turn trends and comments into new content ideas.
• Send a weekly recap: what performed, what didn’t, what will change.

Conhecimentos

Social media growth

On-camera presence

TikTok

Instagram

Content planning

Deadlines

Audience targeting

Descrição da oferta de emprego

Knowt is the study app about 8 million high schoolers use to get through AP classes, the SAT and ACT, finals, and college apps. We’re looking for someone to be the face and voice of Knowt’s high school social presence. You’ll own our TikTok and Instagram (@getknowt) end to end and make them the account students actually want to follow: funny, relatable, and useful.

This isn’t a brand marketing job. You’re not talking at high schoolers. You’re one of them, or close enough that you still speak the language. You know the 2am cram sessions, the group chat panic before an AP exam, the SAT score reveal, and the Common App essay spiral, and you know how to turn all of it into content that hits.

The basics

• Part-time, 15–20 hrs/week
• Fully remote
• Base pay plus performance bonuses tied to account growth
• You’ll report to our Student Marketing Manager and work with her every day
• You’ll start with an established account: 476K followers, backed by a platform 8 million students use. You’re not building from zero.

What You’ll Do

Create

• Post one talk-to-camera video every day to TikTok and Instagram. You’re on screen.
• Take each video from idea to posted: hook, script, filming, editing, caption.
• Make content about what high schoolers are actually dealing with (AP exams, the SAT and ACT, finals, college apps, test stress) and make it feel like it came from a friend, not a company.
• Work Knowt into content naturally, so students want to watch it and then use the app.
• Keep every post native to the platform and to high school culture: current sounds, formats, humor, and slang that’s actually in use, not cringe.

Grow

• Keep testing hooks, formats, storytelling angles, and CTAs to find winning formulas you can repeat.
• Plan content around the school calendar so you reach students exactly when they need Knowt: AP season, SAT and ACT test dates, finals, application deadlines.
• Turn trends, comment sections, and performance data into new content ideas.

Own the results

• Send a weekly recap: what performed, what didn’t, and what you’re changing next.
• Track views, watch time, saves, shares, comments, and signups, and make the call on what to scale, fix, or drop.
• Stay ahead of the schedule. Film in batches so the account never misses a day.

You Need

What we’re looking for

• Experience running and growing an account, your own or a brand’s. Show us the numbers.
• Real comfort on camera. You’ll be on screen every day, so this is non-negotiable.
• Fluency in high school culture. You’ve lived AP classes, standardized tests, and application season recently enough that it still feels like your world.
• An instinct for what goes viral on TikTok and Instagram, and the ability to explain why.
• Reliability. You hit deadlines, respond to feedback quickly, and treat the account like it’s yours.
• A data-driven approach. Your creative calls are backed by views and conversion data.

Nice To Have

• Experience making content for edtech, test prep, or student audiences
• Experience scripting for other creators
• Strong AP, SAT, or ACT results of your own (credibility goes a long way with this audience)

Why this one’s worth it

• A real audience from day one. Growing an account this size is something you can point to for years.
• Real ownership. You set the creative direction, and your ideas don’t get lost in layers of approval. You get direct feedback from one person who wants you to win.
• A small team that moves fast. You’ll work directly with our Student Marketing Manager, with access to our CMO.
• Flexible hours, plus room to grow the role if it’s working.