UGC Campaign Manager (Remote, Contract)

Knowt Inc.; United States; Remote; USD 34,440,000 - 61,992,000; Full time

Job summary

Knowt Inc. is seeking a highly organized UGC Campaign Manager to own a vertical of Knowt's education content. This fully remote contract role involves managing student creators, reviewing submissions for quality and brand fit, and tracking performance to drive growth.

You will onboard creators, share briefs, provide actionable feedback, and keep the pipeline moving with timely approvals. Experience with creator campaigns and social media programs is preferred, and strong communication is

Qualifications

• Strong understanding of TikTok, Instagram Reels, and short-form content.
• Familiarity with study and education content on social.
• Experience managing creators, influencer/UGC campaigns, or social media programs (preferred).

Responsibilities

• Own the day-to-day execution of the education content vertical from onboarding to posting and tracking.
• Manage roster of student creators: share briefs, set expectations, answer questions, keep on schedule.
• Review creator submissions for quality and brand fit per Knowt guidelines.
• Approve or deny submissions and keep statuses up to date to maintain pipeline flow.
• Provide clear, actionable feedback to improve hooks, scripts, and how Knowt is shown in action.
• Track posting consistency and performance (views, saves, shares, signups) to identify successful creators/formats.
• Flag issues, underperforming creators, and new content angles for the audience.
• Update the Knowt team on vertical performance and edge cases, including strategy calls.

Skills

TikTok & Reels

Education content social

Creator management

Attention to detail

Organization

Communication

Self-directed

Job description

A big part of how students discover Knowt is through creators on TikTok and Instagram showing how they study. We're looking for an organized, content-savvy UGC Campaign Manager to own one vertical of Knowt's education content. You'll run the creator program for that vertical end to end: managing creators, keeping content flowing, reviewing submissions for quality and brand fit, and tracking what's performing so the vertical keeps growing. This is a fully remote, contract position with flexible scheduling.

Responsibilities

• Own the day-to-day execution of your Knowt education content vertical, from creator onboarding through posting and performance tracking
• Manage the vertical's roster of student creators: share briefs and sample videos, set expectations, answer questions, and keep everyone on schedule
• Review creator submissions through our content review platform, confirming each video accurately recreates its assigned sample and meets Knowt's brand guidelines
• Approve or deny submissions and keep statuses up to date so the pipeline keeps moving
• Give creators clear, actionable feedback to improve hooks, scripts, and how they show Knowt in action
• Track posting consistency and performance (views, saves, shares, signups) and identify which creators and formats are working in your vertical
• Flag recurring issues, underperforming creators, and new content angles for your audience
• Keep the Knowt team updated on vertical performance, creator status, and edge cases, including occasional strategy calls

Requirements

• Strong understanding of TikTok, Instagram Reels, and short-form content: what makes a good hook and why videos perform
• Familiarity with study and education content on social (StudyTok, study-with-me, exam prep)
• Experience managing creators, influencer/UGC campaigns, or social media programs (preferred)
• Sharp eye for detail and consistent judgment on content quality
• Highly organized; comfortable juggling many creators and submissions without dropping anything
• Clear, direct communicator who can give constructive feedback
• Self-directed, reliable, and responsive

Nice to Have

• Experience in edtech or working with student and college-aged creators
• Familiarity with TikTok analytics or creator management tools
• Current or recent student, or close to the student audience

Starts right away!