Founding Marketing Lead

Quippy; San Francisco (CA); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Founding equity

Competitive salary

Job summary

Quippy is building a hands-on founding marketing lead role to work directly with the founder and own how people find us. You’ll decide what to test, get it live, and measure what worked, shaping the early growth of a YC-backed startup.

You should love creating content, care about the business behind it, and be comfortable turning ambitious goals into rapid experiments. You’ll own strategy, execution, and partnerships as we scale.

Qualifications

• Proven ability to grow an audience or achieve measurable growth results.
• Ability to convert goals into executable experiments within a week.
• Strong creative taste and ability to produce work solo or with helpers.
• Experience managing acquisition spend, funnels, cohorts, CAC, payback.
• Proficient using AI in workflows and seeking efficiency.
• Transparent communicator, ownership and blockers.

Responsibilities

• Own strategy and execution for growth at Quippy.
• Create short-form video for TikTok and Reels.
• Oversee Quippy accounts, voice, and community.
• Manage creator partnerships and distribution beyond owned channels.
• Run paid acquisition across TikTok, Meta, Apple Search Ads from creative to payback.
• Turn organic winners into paid creative and extract learnings.
• Implement AI and automation to speed up production and testing.
• Monitor activation, retention, and paying users; stop ineffective initiatives.

Skills

Audience growth

Experimentation

Creative taste

Acquisition spend

AI tooling

Project delivery

Tools

TikTok Ads

Meta Ads

Apple Search Ads

Analytics tools

Job description

Quippy helps people practice the conversations they keep replaying in their head. Short, realistic practice sessions, honest feedback, and a curriculum that adapts to you. We're backed by Y Combinator (F26), live on the App Store, and growing.

We're hiring a Founding Marketing Lead to work directly with the founder and own how people find us. That means deciding what to try, getting it live, and figuring out whether it worked.

You should love making content and care about the business behind it. When a video takes off, you'll want to know why, whether those people became users, and how we can do it again at a larger scale.

What you'll own

• Short-form video for TikTok and Reels, written, shot, and edited by you most days.
• Quippy's accounts, voice, and community. Being a face of the brand and bringing other creators into it.
• Distribution beyond our own accounts: creator programs, partnerships, communities, and ideas we haven't tried yet.
• Paid acquisition on TikTok, Meta, and Apple Search Ads, from creative through spend to payback.
• Turning organic winners into paid creative and bringing paid learnings back into the feed.
• AI and automation that help us produce, test, and learn faster.
• Following results through to activation, retention, and paying users. Stopping what isn't working.

Who we're looking for

• You've built an audience or driven a growth result you can show us. You can explain what you personally did.
• You can take an ambitious goal and turn it into experiments we can run this week, without needing each task assigned.
• You have strong creative taste and can make the work yourself. You also know when to bring in tools or other people to expand what you can do.
• You've managed real acquisition spend and are comfortable with funnels, cohorts, CAC, and payback.
• You use AI in your work and keep looking for better ways to get things done.
• You finish things, raise blockers early, and are straightforward about what shipped and what didn't.
• You're willing to try an unconventional idea, defend your reasoning, and change your mind when the evidence changes.

This is a hands-on founding role with a fast pace. You'll own strategy and execution, including the coordination that keeps everything moving. You'll help decide who Quippy is for and have room to build a team as we grow.

Competitive salary and meaningful founding equity.