Social Media Manager

Southern Arkansas University; Los Angeles (CA); On-site; USD 45,000 - 65,000; Full time

Job summary

APPTS is building a new way to discover and book appointments in Los Angeles, inviting a creative, social-first individual to shape a brand people want to follow. You won't need years of marketing experience; you should live on TikTok and Instagram and understand what makes content blow up.

As the role grows APPTS' presence, you'll craft ideas, run short-form ads, spot trends, and collaborate with the founders to turn big ideas into campaigns that feel native to LA's beauty, wellness, and local

Qualifications

• No formal marketing experience required; you can show you understand trends and culture.
• You live on TikTok and Instagram and know what makes content blow up.
• You are creative, curious and able to generate new ideas without a long brief.

Responsibilities

• Build APPTS' presence across TikTok, Instagram, and future platforms.
• Come up with content ideas and create engaging posts.
• Run ads for TikToks, Reels, Stories, and other short-form content.
• Identify trends, sounds, creators, formats, and cultural moments to own.
• Help grow APPTS in LA and connect with the local beauty, wellness, lifestyle scene.
• Work directly with the founders to turn big ideas into campaigns.
• Analyze what's working and iterate on successful concepts.
• Bring fresh ideas to the table to keep the brand relevant.

Skills

TikTok

Instagram

Content creation

Creative thinking

Curiosity

Tools

TikTok Ads

Instagram Ads

Job description

APPTS is building a new way to discover and book appointments. Think less “booking app,” more the place you go when you want to find somewhere worth booking. We’re looking for a creative, social-first person to help make APPTS a brand people want to follow.

You do not need years of marketing experience. We care much more about whether you understand TikTok, Instagram, culture, creators, trends, and what makes people stop scrolling. If you're the person your friends send TikToks to because you somehow always know what's about to blow up, this could be for you.

What You’ll Be Doing:

• Build APPTS' presence across TikTok, Instagram, and whatever platform comes next
• Come up with content ideas
• Run ads for TikToks, Reels, Stories, and other short-form content
• Find trends, sounds, creators, formats, and cultural moments that APPTS can own
• Help build organic growth campaigns that get people talking, sharing, downloading, and booking
• Support TikTok and Instagram paid campaigns
• Test different hooks, creative, messaging, audiences, and concepts to see what hits
• Help grow APPTS in LA and make it a recognizable part of the city's beauty, wellness, lifestyle, and local business scene
• Work directly with the founders to turn big ideas into campaigns
• Look at what's working, figure out why, and do more of it
• Bring ideas to the table constantly

What We’re Looking For:

You don't need a marketing degree. You don't need five years of experience.

We want someone who:

• Lives on TikTok and Instagram
• Understands why certain content takes off
• Has a high-level understanding of TikTok, Instagram ads, and paid social
• Understands the basics of organic growth and social campaigns
• Is comfortable creating content themselves
• Has a good eye for what's cool, current, and culturally relevant
• Isn't afraid to get on camera or ask someone else to
• Is creative, curious, and constantly coming up with ideas
• Can move quickly and figure things out without needing a 20-page brief
• Is entrepreneurial and excited by the idea of building something from the ground up
• Lives in LA and actually knows the city

Experience:

No formal experience required.

We're not looking for someone who checks every box on a traditional resume.

Maybe you've grown your own TikTok. Maybe you've run an Instagram account for a small business. Maybe you make really good content for fun. Maybe you're constantly studying brands and wondering why some go viral and others don't.

Why APPTS?

You'll be joining very early.

That means you won't just be managing a social calendar. You'll have a real say in how APPTS looks, sounds, grows, and shows up in the world.

You'll work directly with the founders, experiment constantly, and have the opportunity to help build the social identity of a brand from the ground up.

If you're creative, internet-native, LA-based, and want to build something people actually care about, we want to meet you.