Head of Growth

Henderson Scott; New York (NY); Presencial; USD 180.000 - 260.000; Jornada completa

Descripción de la vacante

Henderson Scott is seeking a hands-on Head of Growth in the US to own student acquisition and growth end to end. You will drive channels, partnerships, and lifecycle marketing to engage 300K+ students and connect them with value-added services.

You will report to the founders and lead growth experiments, creator/affiliate partnerships, and brand strategy, shaping the growth function from the ground up at a mission-driven edtech startup.

Formación

• Hands-on growth leader with end-to-end ownership.
• Proven track record in performance marketing and growth experiments.
• Experience in startups and building programs for Gen Z audiences.
• Ability to run channels and scripts for campaigns autonomously.

Responsabilidades

• Own student acquisition and growth end to end.
• Run channels such as TikTok and Meta and optimize performance.
• Collaborate with founders on partner relationships and deals.
• Develop referral loops, creator/affiliate programs, and UGC.
• Lead SEO, AEO, and lifecycle marketing across 300K+ students.
• Shape brand, social strategy, and content direction.

Conocimientos

Growth strategy

Performance marketing

Data analysis

Startup experience

Gen Z fluency

Partnership development

Descripción del empleo

We’re building a free, AI-powered college counseling platform helping 300K+ students navigate their college journey — from building their college lists and writing essays to discovering scholarships.

Backed by leading education and technology investors, our platform connects students with colleges that fit their goals, alongside trusted marketplace partners offering test prep, admissions support, and other student-focused services.

Our mission is to make the college journey more accessible while building a high-impact, data-driven growth engine.

The Role

We’re looking for a hands-on Head of Growth to own student acquisition and growth end to end.

You’ll bring the right students onto the platform and connect them with partners who can deliver meaningful value. You’ll own the growth strategy and its execution, working closely with the founders, who lead partner relationships and commercial deals.

This is an opportunity to shape the growth function from the ground up at a mission-driven, high-growth education technology startup.

How Success Is Measured

• North star: Revenue-relevant students acquired per dollar spent.
• Grow the US student base quarter over quarter while increasing the share of college-qualified students.
• Reduce cost per qualified student and increase marketplace conversions.
• Maintain quality at scale, with activation and unsubscribe rates serving as key guardrails.
• Paid acquisition: TikTok, Meta, and emerging channels.
• Creators & affiliates: Build creator partnerships, affiliate programs, ambassador initiatives, and UGC.
• Organic growth: Lead SEO and AEO (Answer Engine Optimization).
• Product-led growth: Develop referral loops and growth experiments.
• Lifecycle marketing: Drive engagement and conversion through email and SMS across a base of 300K+ students.
• Brand & social: Shape brand positioning, social strategy, and content direction.

You’ll also collaborate with Product on activation and support community and nonprofit partnerships, as well as B2B partner marketing materials.

• A hands-on builder: You’re ready to run channels yourself for the first 6–9 months, not simply manage a team.
• A doer, not just a strategist: You can write the brief, script the video, launch the campaign, and optimize performance yourself.
• Fluent in Gen Z: You understand how students discover, engage with, and trust brands — and have built creator, ambassador, or community programs.
• Data-driven: You know your acquisition costs by channel and can build the tracking infrastructure when it doesn’t exist.
• Proven startup experience: You’ve driven measurable growth and can point to results you personally delivered.

If you thrive at the intersection of performance marketing, creativity, analytics, and student impact, this could be an exciting opportunity to build something meaningful.