Social Media Manager

UNAVAILABLE; Minneapolis (MN); Hybrid; USD 60,000 - 75,000; Full time

Benefits offered by this job

Health benefits

Hybrid work environment

Agency perks

Wellness options

Job summary

Colle McVoy in Minneapolis is seeking a passionate Social Media Manager to build and engage online communities through strategic social media and content creation. This role is part of an integrated team, focusing on cultural storytelling and platform-native execution.

You will work to foster connections between brands and audiences, stay current with platform trends, and contribute to campaigns in a fast-paced, collaborative environment with a hybrid schedule.

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations or a related field.
• 2–5 years of relevant experience in community management, social media, influencer marketing, or digital communications.
• Proficient in Microsoft Word, Excel, PowerPoint and Outlook.
• Comfortable with a flexible schedule that includes weekends and holidays as part of a rotation schedule.
• Ability to travel as needed.

Responsibilities

• Own day-to-day management of brand social channels (posting, scheduling, monitoring).
• Maintain and update content calendars across platforms (Instagram, TikTok, Facebook, LinkedIn, etc.).
• Draft platform-native copy that reflects brand voice and tone.
• Ensure timely publishing of content aligned with campaign timelines, cultural moments, and evergreen themes.
• Flag performance trends and real-time opportunities to the broader team.
• Monitor and engage with audience comments, DMs, tags, and mentions in a timely and on-brand manner.
• Proactively build relationships with fans, creators, and communities through engagement tactics.
• Escalate customer service or PR-sensitive issues to client/internal teams following protocols.
• Track sentiment, engagement trends, and key conversation themes.
• Collaborate with creative and strategy teams to inform briefs and brainstorm content ideas.
• Help identify and source UGC, lo-fi creator content, and visual references.
• Ensure content is optimized per platform (format, length, captioning, etc.).
• Participate in campaign and channel planning sessions.
• Stay on top of platform trends, tools, and best practices—and proactively share learnings.
• Support reporting needs by pulling post analytics and helping synthesize insights.
• Contribute to monthly/quarterly performance wrap-ups and POVs on what’s working

Skills

Social media platforms

Written and verbal communication

Organization & time management

Creative & cultural awareness

Collaborative teamwork

Quick learner across concepts

Education

Bachelor's degree in Communications/Marketing/PR

Tools

Microsoft Word

Excel

PowerPoint

Outlook

Job description

Colle McVoy

Colle McVoy is a full-service, certified B Corp agency building enduring relationships between forward-thinking brands and people. For more than 90 years, we've reinvented ourselves to meet the changing needs of brands and the people they serve. We believe the strongest ideas begin with a deep understanding of people, creating ideas that build brands, influence decisions and move culture.Recognized as a Fast Company Most Innovative Company, Adweek Midsize Agency of the Year, Ad Age A-List honoree, SABRE Disruptive Agency of the Year and a Best Place to Work for 15 consecutive years, Colle McVoy brings together the right people, perspectives and expertise to solve modern business challenges. Our connected capabilities span brand and influencer strategy, design, experiential, social, content, media and earned creative/PR.As part of DonerColle Partners, a strategic alliance with Doner, Colle McVoy extends its connected capabilities through expanded strategy, creative, media, production and AI-powered innovation to help brands win between the coasts.

Job Overview

We’re looking for a passionate and collaborative Social Media Manager to help foster deeper connections between brands and their audiences. This individual will be a key part of our integrated team, helping to build and engage online communities through strategic social media and community management, content creation, and cultural storytelling. The ideal candidate is a creative self-starter who thrives in a fast-paced, team-oriented environment and has a pulse on emerging trends and platforms.

Responsibilities

Organic Channel Management

• Own day-to-day management of brand social channels (posting, scheduling, monitoring)
• Maintain and update content calendars across platforms (Instagram, TikTok, Facebook, LinkedIn, etc.)
• Draft platform-native copy that reflects brand voice and tone
• Ensure timely publishing of content aligned with campaign timelines, cultural moments, and evergreen themes
• Flag performance trends and real-time opportunities to the broader team

Community Management

• Monitor and engage with audience comments, DMs, tags, and mentions in a timely and on-brand manner
• Proactively build relationships with fans, creators, and communities through engagement tactics
• Escalate customer service or PR-sensitive issues to client/internal teams following protocols
• Track sentiment, engagement trends, and key conversation themes

Content & Creative Support

• Collaborate with creative and strategy teams to inform briefs and brainstorm content ideas
• Help identify and source UGC, lo-fi creator content, and visual references
• Ensure content is optimized per platform (format, length, captioning, etc.)

Strategic Involvement

• Participate in campaign and channel planning sessions
• Stay on top of platform trends, tools, and best practices—and proactively share learnings
• Support reporting needs by pulling post analytics and helping synthesize insights
• Contribute to monthly/quarterly performance wrap-ups and POVs on what’s working

Required Skills

• Demonstrates a working knowledge of major social media platforms, especially Instagram, Facebook, TikTok, and X
• Excellent written and oral communication skills with attention to detail and a strong grasp of brand voice
• Highly organized, proactive, and adaptable in a fast-paced environment with shifting priorities
• Curious, creative, and culturally aware, bringing fresh ideas and a solutions-oriented mindset to every challenge
• Proven ability to work well both independently and in highly collaborative, cross-functional teams
• Quick learner with the ability to understand complex concepts and client industries

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations or a related field
• 2-5 years of relevant experience in community management, social media, influencer marketing, or digital communications
• Proficient in Microsoft Word, Excel, PowerPoint and Outlook
• Comfortable with a flexible schedule that includes weekends and holidays as part of a rotation schedule
• Ability to travel as needed

At the time of posting, the base salary for this position ranges from $60,000-$75,000. Compensation will be determined based on a variety of factors, including but not limited to relevant skills, experience, and qualifications. In addition to the base salary, we offer a comprehensive benefits package, including health and wellness options, agency perks, and the flexibility of a hybrid work environment.

About Colle Mcvoy

Colle McVoy is a full-service, certified B Corp agency building enduring relationships between forward-thinking brands and people. For more than 90 years, we've evolved alongside the brands and people we serve. We believe the strongest ideas begin with a deep understanding of people, creating work that builds brands, influences decisions and moves culture.Recognized as an Adweek Agency of the Year, Ad Age A-List Standout Agency and a Fast Company Most Innovative Company, we partner with iconic brands including 3M, Dairy Queen, McCormick & Company, Perdue Farms, Revlon, Target, U.S. Bank and more. Our connected capabilities bring together strategy, creative, design, experiential, social, content, media and earned creative/PR.As part of DonerColle Partners, a strategic alliance with Doner, we extend those capabilities through expanded production, AI-powered innovation and integrated expertise to help brands win between the coasts. For more information, visit collemcvoy.com and donercolle.com, or follow us on LinkedIn and Instagram.
We are an Equal Opportunity Employer.