Social Media Lead

NEAR Foundation; United States; Remote; USD 70,000 - 90,000; Full time

Job summary

A leading company in the blockchain space is seeking a Social Media Manager to drive engagement and strategy across various platforms. The ideal candidate will have a proven track record in social media management, particularly in the crypto industry. You will be responsible for crafting content, managing accounts, and engaging with the community while collaborating with cross-functional teams. This role requires strategic thinking, creativity, and strong leadership skills.

Qualifications

• Proven success in managing social media for crypto/blockchain projects.
• In-depth knowledge of social media platforms and analytics tools.

Responsibilities

• Own and drive NEAR’s global social media strategy.
• Manage daily operations of social media accounts.
• Engage directly with the community and respond to questions.

Skills

Social Media Management

Content Creation

Communication

Strategic Thinking

Problem Solving

Job description

Our Marketing team is dedicated to driving the growth and adoption of the NEAR Protocol ecosystem by creating compelling narratives, fostering partnerships, and delivering innovative marketing strategies. Our mission is to empower developers, creators, and communities to build a more open, scalable, and user-friendly Web3 environment. We value innovation, transparency, and collaboration in our journey toward advancing blockchain technology and its real-world impact.

Your Responsibilities

• Own and drive NEAR’s global social media strategy across X (Twitter), LinkedIn, Instagram, Telegram, Reddit, and emerging platforms, ensuring consistency, quality, and alignment with our brand narrative.
• Manage daily operations of all social media accounts: publishing content, scheduling posts, overseeing visual assets, and ensuring timely community engagement.
• Craft compelling, native content across platforms that drives conversation, amplifies our campaigns, and resonates with developers, founders, and Web3-native audiences.
• Measure what matters: Monitor KPIs such as reach, engagement, sentiment, follower growth, and share of voice. Report insights and recommendations weekly and monthly.
• Collaborate cross-functionally with the content, brand, community, and ecosystem teams to amplify launches, partnerships, events (e.g. NEARCON), and ecosystem updates.
• Engage directly with our community: respond to questions, surface insights from conversations, and moderate dialogue with empathy, speed, and authority.
• Spot and test trends early, whether it’s AI-generated content formats, meme cycles, new platform features, or community growth hacks.
• Build and nurture influencer and creator relationships in crypto, AI, and tech to expand NEAR’s reach and credibility with core audiences.
• Maintain a global perspective and support localization/adaptation of social media strategy across key markets and language communities.

Your Experience

• Proven track record of success in managing social media accounts and driving engagement for a crypto/blockchain project or technology company.
• In-depth knowledge of social media platforms, analytics tools, and best practices for content creation, distribution, and optimization.
• Strong understanding of blockchain technology, cryptocurrencies, and the broader fintech landscape.
• Excellent written and verbal communication skills, with the ability to craft compelling content and communicate complex concepts in a clear and concise manner.
• Strategic thinker with the ability to develop and execute data-driven social media strategies that align with business objectives.
• Creative problem solver who can adapt to evolving trends and challenges in the fast-paced crypto industry.
• Strong leadership skills with experience managing and motivating a team of social media professionals.
• High level of organization, attention to detail, and ability to multitask effectively in a dynamic environment.

We value

• ECOSYSTEM-FIRST: always put the health and success of the ecosystem above any individual's interest
• OPENNESS: operate transparently and consistently share knowledge to build open communities
• PRAGMATISM OVER PERFECTION: find the right solution not the ideal solution and beat dogmatism by openly considering all ideas
• MAKE IT FEEL SIMPLE: strive to make the complex feel simple so the technology is accessible to all
• GROW CONSTANTLY: learn, improve and fail productively so the project and community are always becoming more effective

NEAR is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. NEAR is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, please let your recruiter know during the interview process.

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