Social Media Community Manager (Nights & Weekends)

Creative People; United States; On-site; USD 60,000 - 80,000; Full time

Job summary

A leading company is seeking a Social Media Community Manager for nights and weekends. This role focuses on engaging with the digital community, managing brand reputation, and executing community strategies. The ideal candidate has experience in community management and a strong understanding of social media platforms. This is a contract position requiring flexible hours, including nights and weekends.

Qualifications

• 3-5 years of experience in community management, social media, or digital marketing.
• Deep understanding of social media platforms and community-building strategies.

Responsibilities

• Own and execute community management across brand social channels.
• Respond to community inquiries within 24 hours.
• Monitor conversations and identify potential risks.

Skills

Community Management

Social Media

Digital Marketing

Writing

Problem Solving

Crisis Management

Education

Bachelor's Degree

Tools

Social Listening Tools

Analytics Tools

Job description

Social Media Community Manager (Nights & Weekends)

Social Media Community Manager (Nights & Weekends)

This is a very fun role on our client's social team responsible for fostering and strengthening relationships with their digital community. If you're chronically online, tapped into CPG/sports/lifestyle culture, and excited to create meaningful interactions that drive brand love, this role was designed exactly for you!

Title: Community Manager

Duration: 12 month initial contract

Workload: 40 hours/week

Working hours: Nights + Weekends required! This is a night shift role!

• Working hours will range between 6p-9a Pacific Time Monday to Friday
• 8 total working hours (flexible schedule) between Saturday + Sunday are also required

About the role

This role requires a deep understanding of their consumers, brand voice, and the unique nuances of each social media platform.

This position will execute and evolve our community management strategy, ensuring brand remains top-of-mind in hydration conversations across organic and external digital spaces. The Community Manager will also play a pivotal role in engaging with high-profile community moments, supporting digital PR, and collaborating with external agencies or contractors to ensure brand is present, relevant, and leading conversations in the space.

Key Responsibilities

Community Engagement & Social Listening

• Own and execute always-on community management across brand organic social channels (Instagram, TikTok, Facebook, YouTube).
• Respond to direct messages, comments, and community inquiries within 24 hours, ensuring our brand voice is maintained and interactions feel authentic, engaging, and culturally relevant.
• Identify, escalate, and collaborate with cross-functional teams (PR, Customer Experience, Regulatory) on complex or sensitive community concerns to ensure timely, brand-safe resolutions.
• Manage brand reputation by actively monitoring conversations, identifying potential risks, and flagging emerging trends that could impact our brand.

External Engagement & Cultural Relevance

• Proactively join external social media conversations relevant to hydration, wellness, and pop culture, ensuring brand is present in broader discussions.
• Monitor trending moments across platforms and pitch real-time activations, making brand lead with relevance.
• Work alongside PR and Brand teams to strategically engage with key cultural moments in a way that enhances brand affinity and organic reach.

Surprise & Delight Strategy

• Identify high-impact community engagement opportunities to surprise individuals with unique brand touchpoints.
• Work with cross-functional teams to execute reactive and proactive community activations that drive earned media, cultural engagement, and consumer loyalty.
• Track and analyze the performance of these engagement strategies, reporting on key wins and learnings.
• Develop comm management strategies to engage with brand community (both evergreen and campaign related)
• Work closely with the PR and Customer Experience teams to ensure all social media interactions align with brand values and policies.
• Collaborate with the Cultural Strategy team spanning PR, Brand, and Regulatory to ideate and execute quick-turn cultural moments that drive relevancy and brand presence.
• Provide quarterly insights and recommendations to leadership on community sentiment, emerging trends, and opportunities to deepen engagement.
• As brand community engagement scales, serve as the primary liaison for external agency/contractor support, ensuring seamless execution of expanded engagement strategies.
• Provide recommendations on expanding coverage, including the feasibility of an agency partnership for extended-hour community engagement (evenings, weekends).

Qualifications & Experience

• 3-5 years of experience in community management, social media, or digital marketing, ideally in CPG, wellness, or lifestyle brands.
• Deep understanding of social media platforms (Instagram, TikTok, YouTube, Facebook) and their respective community-building strategies.
• Exceptional writing skills, with the ability to adopt a brand voice and communicate effectively across digital spaces.
• Strong problem-solving abilities, particularly in handling sensitive customer interactions and crisis management scenarios.
• A strong pulse on pop culture, internet trends, and digital conversations, with the ability to act fast and pitch timely activations.
• Experience in collaborating cross-functionally with PR, Brand, Customer Experience, and Regulatory teams.
• Proficiency in social listening, share of voice and analytics tools to track engagement trends and identify opportunities for community growth.
• Ability to work occasional weekends/evenings for major cultural events (e.g., Coachella, F1) when community management is a key activation element.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  Food and Beverage Manufacturing, Food and Beverage Retail, and Wholesale Food and Beverage

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