Social Media Lead

The Sage Group; United States; On-site; USD 70,000 - 120,000; Part time

Job summary

The Sage Group is seeking a contractor to lead its organic social channels as we launch new platforms from the ground up, reaching patients and elevating our brand. Over six months you’ll define where we play, build content strategy, and create briefs for design and production.

There is potential to extend or convert to full-time, reporting to the Director of Consumer Comms & Social. This high-impact role involves cross-team collaboration, data-driven decisions, and a bold approach to culture

Qualifications

• 5+ years in organic social media, ideally with in-house experience building or significantly growing a consumer brand’s channels.
• Deep knowledge of platform algorithms, formats, and audience behavior.
• Hands-on creative skills: shoot, edit, and write short-form content.
• A portfolio of social work you personally shipped, with impact and reasoning.
• Track record delivering on contract or as a consultant.
• Good judgment on sensitive topics in regulated spaces.
• Fluency with AI tools and how social shapes search/LLM discovery.
• Bias toward shipping a v1 over a v3 on a six-month clock.

Responsibilities

• Audit the current social footprint and deliver a data-backed recommendation on where to play, cadence, and content approach for each platform.
• Define and own the organic social strategy across key platforms (Instagram, TikTok, YouTube) with KPIs.
• Build a cross-platform content calendar balancing storytelling, campaigns, product moments, and provider voices.
• Launch social channels to create buzz and grow followers quickly.
• Oversee day-to-day management: publishing on schedule, monitoring, and maintaining brand consistency.
• Write briefs for designers/editors; review deliverables and brief producers to scale work.
• Collaborate with Community Lead to source provider stories and define a creator strategy.
• Monitor cultural trends and AI opportunities; coordinate with SEO and content teams.
• Partner with Brand & Reputation Senior Manager and Customer Support on crisis protocols.

Skills

Organic social media

In‑house brand growth

Content creation

Video shooting & editing

AI tools

Social portfolio

Tools

Content calendar tools

Video editing

Job description

The Sage Group’s client is launching its organic social channels, and we’re bringing on a contractor to lead it. This is an exciting opportunity to build new channels from the ground up in a way that reaches

patients, elevates our brand, and sets us apart from the rest of the category.

You’ll define where we play, how we show up, and what winning looks like. You’ll also brief and

create the content that brings it to life. Over 6 months you’ll report to the Director of Consumer

Comms & Social, with potential to extend or convert to full-time.

This is a high-impact, high-visibility role. You’ll report to the Director of Consumer Comms &

Social and partner closely with all the comms & marketing teams so we show up with

intention across every channel. We’re looking for someone excited about building a strategy

from the ground up, not maintaining someone else’s playbook.

Responsibilities

• Audit the current social footprint and the broader landscape, then deliver a data-backed recommendation on where we should play, at what cadence, and with what content approach on each platform
• Define and own the organic social strategy across key platforms, including Instagram,
• TikTok, and YouTube. Establish each channel’s unique role, audience, and KPIs
• Set a clear measurement framework focused on reach, meaningful engagement, and social-attributed traffic, then report on performance and optimize continuously

Content and execution

• Build and manage a cross-platform content calendar that balances brand storytelling, campaign support, product moments, and provider voices. Keep it aligned with the broader marketing and comms calendar, so we tell one consistent story
• Develop a plan to launch social channels in a way that creates buzz and enables us to start gaining followers quickly
• Oversee day-to-day management of social accounts: publishing on schedule, keeping accounts actively monitored, and making sure the brand shows up consistently
• Own content direction and production. Write sharp, platform-specific briefs for designers, editors, and freelancers, and review deliverables against those briefs.
• Be able to create content yourself as well as brief producers to help scale the work.
• Partner with our Community Lead to source and amplify provider stories and define a creator strategy that brings therapist voices into our channels.

Cultural relevance and AI visibility

• Monitor cultural trends, platform moments, and mental health conversations in real time, and find opportunities to show up in ways that feel native and earn trust.
• Understand and influence how social content and conversation pull through into LLM and AI-generated answers, in partnership with SEO and content teams.

Building trust

• Partner with the Brand & Reputation Senior Manager and Customer Support on
• response management and crisis protocols to build trust and nurture two-way

Leave-behind

• Leave behind a documented social playbook, voice and content guidelines, templates, an editorial calendar, and a 12-month roadmap the team can run.

Qualifications

• 5+ years in organic social media, ideally with in-house experience building or significantly growing a consumer brand’s channels. Health, wellness, or mission-driven experience is a strong plus.
• Deep, current knowledge of platform algorithms, formats, and audience behavior, plus a strong read on internet culture.
• Hands-on creative skills: you can shoot, edit, and write short-form content yourself as well as brief it into other producers.
• A portfolio of social work you personally shipped, with the reasoning behind it and what it moved.
• A track record delivering on contract or as a consultant, or other clear evidence you can ramp fast and work without close management.
• Good judgment on sensitive topics, and comfort working in a regulated space.
• Fluency with AI tools and understanding of how social shapes search and LLM discovery.
• A bias toward shipping a v1 over perfecting a v3, which matters more than usual on a six-month clock.