Social Media Manager

The Social Shepherd; New York (NY); On-site; USD 80,000 - 95,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401k

Paid time off

Job summary

The Social Shepherd in New York is seeking a Social Media Manager to lead cross-channel organic strategies, manage multiple client accounts, and mentor a growing team. You will plan, create and deliver social content while analysing performance to drive meaningful results for globally recognized brands.

Collaborate with clients and internal teams to shape strategy, ensure day-to-day activity runs smoothly, and own KPI delivery. This role offers a competitive salary and comprehensive benefits.

Qualifications

• 3+ years of experience managing organic social media for brands.
• Strong knowledge of platform nuances across major social channels.
• Creative thinker with a data-driven mindset.

Responsibilities

• Lead the development and evolution of cross-channel organic strategies.
• Monitor platform trends and adapt strategies in real time.
• Deliver content plans, reporting and optimization of content.
• Oversee channel and community management for clients.
• Line manage a Social Media Executive and mentor the team.
• Collaborate on client reporting with meaningful insights.
• Support KPIs ownership and growth targets with the Social Media Director.

Skills

Social media strategy

Cross-channel marketing

Team leadership

Content planning

Analytics

Tools

TikTok

Instagram

Reels

Stories

Job description

We’re looking for a Social Media Manager who knows social inside out, can ideate, strategize and lead channels & communities to drive success for our clients on Social.

The ideal person will be creatively driven, culturally aware and confident managing multiple channels and projects at once. You’ll have a strong understanding of platform behaviour, content performance and what makes social-first ideas cut through.

You’ll work on global and nationally known brands - ensuring they succeed on Social.

You’ll collaborate with clients and internal teams to plan, create and deliver social content, helping to shape strategy and analyse performance while ensuring day-to-day activity runs smoothly and effectively.

You’ll be responsible for managing social channels and campaigns across your accounts, balancing creative thinking with strong organisation, attention to detail and a commercial mindset.

We're a Social-first agency helping global brands, household names, and high-growth scale-ups accelerate their business growth.

Our service offering includes Organic Social, Paid Media, Creative, Influencer & Commerce.

We’re a team of 70+ across NYC, Miami, and the UK, with big ambitions to continue delivering industry-leading social-first work.

RESPONSIBILITIES

• Lead the development and evolution of cross-channel organic strategies (TikTok, Instagram, etc.), ensuring every piece of content serves a clear purpose and contributes to wider client objectives.
• Optimize performance by monitoring platform trends and updates, proactively adapting strategies in real time to keep clients ahead of the curve rather than reacting to it.
• Deliver on content plans, reporting and optimization of content.
• Oversee the channel and community management of your clients.
• Line manage a Social Media Executive, overseeing their workload and providing the support, guidance and mentorship needed to develop their skills and confidence.
• Take an active role in team development, running regular 1:1s, fostering a positive team culture and ensuring your direct report feels supported, challenged and inspired.
• Collaborate on client reporting, moving beyond vanity metrics to deliver meaningful analysis and actionable insights that demonstrate the value of organic social.
• Support the Social Media Director on ownership of client KPIs, continuously refining content and channel strategies to meet and exceed growth and engagement targets.

WHAT WE’RE LOOKING FOR

• 3+ years of experience managing organic social media for brands. While agency experience is preferred, you’ll be confident working in a fast-paced, multi-client environment.
• A genuinely social-first mindset. You don’t just use social media; you understand it. You have a strong knowledge of platform nuances across TikTok, Reels, Stories and Comments, with a clear understanding of what makes content resonate and stop the scroll.
• A creative thinker who can back up your ideas with logic. You enjoy the challenge of ideating content that lands culturally and hits specific business KPIs.
• Excellent organisational skills, with the ability to proactively manage multiple projects across deadlines.
• A natural curiosity for social platforms, trends and evolving behaviours. You stay ahead of platform changes, algorithm updates and emerging features, and can confidently adapt strategies to maximise opportunities for clients.
• High levels of ambition and drive, with a genuine passion for producing best-in-class social work that delivers impact for both audiences and brands.
• Strong communication and relationship-building skills, with the ability to collaborate effectively across clients and internal teams. You’ll also bring the enthusiasm and leadership potential to support and mentor more junior team members as the team grows.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $80,000 to $95,000 annually, depending on experience.

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

For this role, the Company will offer medical coverage, dental, vision, 401k, and paid time off.

The Social Shepherd Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. In accordance with federal, state, and local laws, we do not discriminate based on race, color, national origin, religion, sex, age, disability, veteran status, genetic information, or any other legally protected characteristic.