Social Media Manager

Confidential; Tiburon (CA); On-site; USD 65,000 - 90,000; Full time

Job summary

A modern marketing agency is looking for a Social Media Manager to lead social strategy and execution. The ideal candidate should have over 3 years of experience in managing social media, especially in an agency, with expertise in building strategies and content calendars. Strong creative skills, familiarity with multiple social platforms like Meta, YouTube, TikTok, and the ability to manage various brands effectively are essential. This role offers an opportunity to innovate and drive patient engagement through impactful social media campaigns.

Qualifications

• 3+ years managing social media, preferably in an agency setting.
• Proven ability to build social media strategy and content calendars.
• Strong instincts for storytelling and engaging short-form content.
• Strong copywriting and creative direction skills.
• Comfortable managing multiple brands and timelines.
• Working knowledge of Meta platforms (IG/FB), YouTube, TikTok, Reddit, Trustpilot.

Responsibilities

• Lead social strategy and execution for clients and internal brand.
• Define content pillars and messaging for diverse accounts.
• Manage timelines and content calendars effectively.
• Manage publishing schedules; coordinate with creative and stakeholders.
• Review performance of paid media and suggest scalable, data-driven optimizations.
• Ensure brand voice remains premium and clinically credible.

Skills

Social media management

Strategic thinking

Creative content creation

Copywriting

Paid media understanding

Team collaboration

Tools

Meta Ads Manager

YouTube Ads

TikTok

Reddit

Job description

Our agency is hiring a Social Media Manager who can run the full social engine, with strong instincts for platform trends, creative testing, and paid amplification.

Role overview

You will lead social strategy and execution across:

• Client accounts (healthcare)
• Company’s internal brand social
• Paid media support (Meta Ads + YouTube/Google Ads)
• PR campaign alignment

Key Responsibilities

Social Strategy (Clients + Internal)

• Build and maintain brand strategy per account
• Define content pillars , messaging hierarchy, and CTA architecture
• Translate business goals into social media content calendars
• Introduce weekly content that drives patient action
• Maintain brand voice and clinical credibility
• Manage publishing schedules across platforms
• Understand paid media and support it confidently (review performance, improve and make creative recommendations based on the results, identify what’s working and scale it quickly)
• Coordinate with creative and internal stakeholders
• Strong design and aesthetic instincts: you know what looks premium vs amateur instantly; understand brand alignment, can spot weak creative fast, and elevate it

The Ideal Candidate

You are:

• Strategic: you understand positioning and audience intent
• Creative: you can build content that performs and feels modern
• Operational: you manage timelines and details without chaos
• Data-aware: you can interpret performance and iterate quickly
• Paid-literate: you understand how organic and paid work together
• Great team player : you are collaborative and supportive.

Requirements

• 3+ years managing social media (agency experience preferred)
• Proven ability to build strategy + calendars , not just posting
• Strong short-form instincts (hooks, storytelling, retention)
• Strong copywriting and creative direction skills
• Comfortable managing multiple brands and timelines
• Working knowledge of:
• Meta platforms (IG/FB)
• YouTube
• TikTok
• Reddit
• Trustpilot (strong plus)
• Working knowledge of paid media fundamentals
• Meta Ads Manager familiarity
• YouTube/Google Ads creative considerations
• Basic ad metrics and iteration thinking

Nice-to-Haves (Big Plus)

• Healthcare social media experience
• Podcast clipping and distribution systems
• Founder-led brand experience
• Paid creative testing experience (multiple hooks, multiple angles, multiple CTAs)

Salary TBD based on experience and fit.

To Apply

Please include:

• Resume + portfolio/examples (links are fine)
• Short note with:
  • accounts you’ve managed
  • one brand you’ve grown and what worked