Social Media Lead

Cleo; Morehead City (NC); Remote; USD 100,000 - 123,000; Full time

Job summary

Join a forward-thinking company on a mission to revolutionize financial accessibility. As a Social Media Lead, you'll drive brand affinity and user acquisition through innovative storytelling and strategic social media management. This role offers the chance to shape a transformative narrative and engage communities across platforms like TikTok and Instagram. Collaborate with a talented team and contribute to a culture of creativity and impact. With competitive compensation and a supportive environment, this is an opportunity to grow within a fast-paced startup that values flexibility and personal development.

Benefits

Competitive compensation package

Flexible work arrangements

Annual company offsite

401k matching

Medical, Dental, and Vision insurance

Generous Parental Leave

Paid sabbatical after 4 years

Online mental health support

Regular team socials

OpenAI subscription coverage

Qualifications

• 5+ years of experience in social media for consumer brands.
• Strong visual and written storytelling skills with an editorial eye.

Responsibilities

• Lead the organic social media strategy across multiple platforms.
• Manage content planning and cross-channel campaigns.

Skills

Social Media Management

Creative Thinking

Data Analysis

Storytelling

Community Building

Stakeholder Communication

Education

Bachelor's Degree in Marketing or related field

Tools

Analytics Tools

Social Media Platforms (Instagram, TikTok, YouTube)

Job description

At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.

Cleo is a rare success story: a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.

We're looking for a Social Media Lead who will lead our organic social vision—driving cultural relevance, brand affinity, and user acquisition through standout storytelling and smart strategy.

Keep reading if you’re an experienced social media leader with a track record of growing communities, building brand voice, and running culturally resonant campaigns. You know how to win on TikTok, build consistency on Instagram, and drive strategy across platforms—all while mentoring talent and championing innovation in social-first storytelling.

Key Responsibilities

You’ll lead Cleo’s organic social efforts, working within the Creative Studio to create follow-worthy content. You’ll shape the vision, elevate the creative, and work across the company to ensure social is a core part of how we grow and show up for our users and as industry leaders.

• Own and evolve the organic social media strategy across platforms including Instagram, TikTok, YouTube, X, and Facebook
• Define and lead long-term goals for growth, engagement, community management, and impact aligned with marketing and company OKRs
• Act as a thought leader internally on how Cleo can lead culture through social and set the standard for how we should be running our channels
• Creative Direction & Campaigns
  • Lead content planning, editorial calendars, and cross-channel campaigns
  • Ensuring everything feels distinctly “Cleo” according to brand guidelines while managing performance
• Team & Agency Management
  • Manage internal and external creators, freelancers, and agency partners
  • Work closely with cross functional teams including Growth Marketing, Comms & Creative Studio to ensure social-first thinking across all marketing initiatives
  • Provide mentorship to junior team members and help scale the function as Cleo grows
• Analytics & Optimization
  • Own reporting and performance reviews for organic social
  • Use data and customer insights to iterate and improve content strategy—ensuring we balance brand-building with performance and business needs
• Establish and maintain strong relationships with platform partners to stay ahead of new features, trends, and opportunities
• Identify and test new content formats, emerging platforms, and creative approaches to expand reach and engagement

What We’re Looking For

• You have 5+ years of experience managing and growing social channels for a consumer brand or publisher
• You’re a creative and strategic thinker, capable of driving big ideas while also keeping a pulse on day-to-day execution
• Deep understanding of the evolving social landscape
• Strong visual and written storytelling skills with a sharp editorial eye
• Comfortable with data, and able to confidently use it to influence content direction and broader marketing conversations
• Confident stakeholder and cross-functional communicator—you know how to bring teams together around shared social goals
• Bonus: You’ve managed creators or built community in previous roles

What do you get for all your hard work?

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles. You can view our public progression framework and salary bandings here: https://cleo-ai.progressionapp.com/ . This is a SM4 role and we can pay between $100k - 123k p.a., depending on experience.
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
• Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
• Work where you work best. We’re a globally distributed team. Our US team works fully remotely, but we host virtual socials and an annual company offsite in Europe with all expenses paid.
• Other benefits;
  • Company-wide performance reviews every 6 months
  • Generous pay increases for high-performing team members
  • Equity top-ups for team members getting promoted
  • 15 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo)
  • 401k matching
  • Medical Insurance, Dental and Vision care
  • Generous Parental Leave
  • 1 month paid sabbatical after 4 years at Cleo
  • Regular socials and activities, online and in-person
  • We'll pay for your OpenAI subscription
  • Online mental health support via Spill
  • And many more!

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there’s anything we can do to accommodate your specific situation, please let us know.