Remote Social Media and Owned Content Lead Needed at Headway Headway

Digitaltidewave; United States; Remote; USD 104,000 - 149,000; Full time

Job summary

A leading company in mental health care is seeking a Social Media and Owned Content Lead to craft strategies for owned channels and engage a growing audience. This remote position combines creativity and data insights to impact mental health positively, offering a competitive salary and comprehensive benefits.

Benefits

Equity compensation

Medical, Dental, and Vision coverage

Flexible PTO

401K

Work-from-Home Stipend

16-week parental leave

Therapy Reimbursement

Employee Assistance Program (EAP)

Training and professional development

Carrot Fertility annual reimbursement

Qualifications

• 5+ years of experience in social media management or digital marketing.
• Creative storyteller with a passion for mental health.
• Data-driven with experience analyzing performance metrics.

Responsibilities

• Develop and execute cohesive owned media strategy across content.
• Foster community engagement and monitor online conversations.
• Track performance metrics and refine content strategy based on data.

Skills

Social media management

Content creation

Digital marketing

Analytics

Community engagement

Job description

Job role:Social Media and Owned Content Lead

Company name: Headway

Location:Remote, USA

Salary: $104,000 – $149,000Annually

Read also:Data Architect- Senior Associate| Remote Needed at PwC

About the Job:Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.

Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 45,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients.

Role Overview

As Headway’s Social Media & Owned Content Lead, you will be responsible for developing and executing a content strategy across the company’s owned channels — with a focus on crafting compelling, mission-driven content that resonates with our growing audience. This role is a unique opportunity to blend creativity, strategy, and data-driven insights to build a best-in-class social presence for a company making a real difference in mental health.

Responsibilities in this Role

Content Strategy & Creation

• • Develop and execute a cohesive owned media strategy across short- and long-form content (social media posts, blogs, etc.)
  • Craft engaging content that aligns with Headway’s brand voice, mental health advocacy, and strategic goals.
  • Launch and maintain a content calendar to ensure a consistent and timely publishing cadence.

Brand & Community Engagement

• • Foster community engagement by monitoring online conversations, responding to comments, and collaborating with the CX team for community management.
  • Identify opportunities to spark meaningful conversations and build authentic relationships with Headway’s audiences.

Performance & Optimization

• • Track key performance metrics across channels, using data to refine content strategy and improve engagement and reach.
  • Provide regular performance reports with actionable insights to inform future content.

Cross-Functional Collaboration

• • Partner with content, design, and communications teams to ensure consistent messaging and visuals across all owned channels.
  • Collaborate with internal teams to amplify company initiatives and thought leadership.

Required Qualifications/Experience

• Have 5+ years of experience in social media management, content creation, or digital marketing, preferably in a growth-stage company.
• Are a creative storyteller with a passion for mental health and mission-driven work.
• Are a phenomenal writer of both short- and long-form content.
• Have a proven track record of building engaged social communities and driving audience growth.
• Are data-driven, with experience analyzing performance metrics and using insights to optimize content strategy.
• Thrive in a fast-paced environment and can balance multiple priorities with ease.
• Are a strong collaborator who can build relationships across teams and work closely with design, content, and communications partners.

Compensations and Benefits

• • $101,000 – $149,000 salary
  • Equity compensation
  • Medical, Dental, and Vision coverage
  • HSA / FSA
  • 401K
  • Work-from-Home Stipend
  • Therapy Reimbursement
  • 16-week parental leave for eligible employees
  • Carrot Fertility annual reimbursement and membership
  • 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
  • Flexible PTO
  • Employee Assistance Program (EAP)
  • Training and professional development

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