Social Media Lead

Gauntlet; New York (NY); Remote; USD 130,000 - 175,000; Full time

Job summary

An innovative firm is seeking a Social Media Lead to amplify its presence in the DeFi space. This role is perfect for a crypto-native individual passionate about community engagement and storytelling. You will lead social media strategies, create compelling content, and interact with various stakeholders to drive brand awareness and engagement. The position offers a remote-first work environment, competitive compensation, and numerous perks, including unlimited vacation and comprehensive health benefits. If you're ready to make a significant impact in the fast-paced world of decentralized finance, this is the opportunity for you.

Benefits

Remote work flexibility

Competitive salary packages

In-person company retreats

100% paid medical, dental, and vision premiums

Laptop provided

$1,500 WFH stipend

$100 monthly fitness reimbursement

Monthly internet and phone reimbursement

Unlimited vacation policy

100% paid parental leave

Qualifications

• 3-5 years of experience in social media and community marketing.
• Successful track record of growing social following in crypto.

Responsibilities

• Manage social media presence across various platforms.
• Create engaging content that translates complex research into insights.

Skills

Social Media Marketing

Community Engagement

Brand Strategy

Crypto Knowledge

Storytelling

Data Analysis

Job description

Gauntlet is looking for a Social Media Lead in New York, NY.
This local job opportunity with ID 3065581793 is live since 2025-02-06 20:08:09.

Our mission is to drive adoption and understanding in the future financial systems. Gauntlet is the premier curator of DeFi. Gauntlet's models and math secure over $46 billion in digital assets. We measure, monitor, and tailor risk for over $775 million in managed vault strategies. Gauntlet serves the most prolific, impactful on-chain spot trading, borrowing, lending, and derivatives protocols in crypto.
Our quantitative risk management helps solve the most novel challenges in crypto. We are among the most-cited institutions- including academia in DeFi by peer-reviewed research. Gauntlet has led the space since 2018. We've raised over $45 million in capital from investors including Ribbit Capital, Coinbase Ventures, Paradigm, Polychain, and more.
Gauntlet is seeking a cracked Social Media Manager or Lead. In the forest of DeFi, a terminally online, CT-obsessed crypto native can have an asymmetrically positive impact. Is that you, anon? We're looking for someone to lead our social media execution and strategy. You will copywrite on our products, analysis, and insights, and engage with our clients, community, and the industry.
The role reports to the Head of Marketing. You'll own daily-weekly execution on social, create short-form content that distills complex research into quantitative insights, and engage authentically with our clients and partners.
You're capable of codeswitching at the speed of on-chain narratives; from engaging with other leaders in DeFi on behalf of Gauntlet to shipping bangers from our intern account to summarizing new vault strategies. It's a challenge- not for everyone, but for the right person.
Responsibilities

• Manage our social presence across X, LinkedIn, Farcaster, Discord, Telegram, and new channels
• Leverage your knowledge of Crypto Twitter and our deep bench of experienced protocol experts, engineers, and data scientists to lead social storytelling
• Capture the latest narratives, debates, memes, along with our research, products, and analysis to convert new followers, subscribers, impressions, and engagement on social
• Use our social channels in partnership with our business development and protocol strategy teams to help nurture and convert leads
• Report on social analytics, including campaign performance and attribution analysis; identify trends and refine strategies to reach our target audiences
• Manage Gauntlet main, Gauntlet intern, and Aera social media accounts
• Advance our visual and auditory style
• Create and summarize complex technical content into shortform writing
• Work with our growth, product, and data science teams to distill quantitative research, client success, and partnerships into social content
• Engage with our clients and their social presences; collaborate on co-marketing campaigns
• Plan and execute social media campaigns that help advance our go-to-market strategies
• Convert internal discussion and debate into external content, thoughtfully and with discretion- collaborate with legal and other teams to ensure important messages are communicated clearly and cleanly
• Deepen the bench by giving opportunities for our client-facing team leaders to grow their social followings and brands on behalf of Gauntlet

Qualifications

• 3-5 years of relevant experience in social media, community, and brand marketing- you've been in the CT warzone
• You've worked in crypto: at a protocol, exchange, or as part of a community
• Track record of success: you've grown a successful social following- personal brand, corporate account, or ideally both
• You are terminally online, obsessed with CT and other cryptonative social channels: posting and engaging multiple times a day
• You understand DeFi and crypto culture as a member and participant
• Extremely deep respect and knowledge of social media operational security best practices
• Concise, compelling storyteller

Bonus Points

• True believer in the mission and crypto's purpose in finance and beyond
• Basic data analysis skills a plus
• Several moonshot ideas to drive Gauntlet forward
• DeFi memelord

Benefits and Perks

• Remote first - work from anywhere in the US & CAN!
• Competitive packages with the added opportunity for incentive-based compensation
• Regular in-person company retreats and cross-country "office visit" perk
• 100% paid medical, dental and vision premiums for employees
• Laptop provided
• $1,500 WFH stipend upon joining
• $100 per month reimbursement for fitness-related expenses
• Monthly reimbursement for home internet, phone, and cellular data
• Unlimited vacation policy
• 100% paid parental leave of 12 weeks
• Fertility benefits

Please note at this time our hiring is reserved for potential employees who are able to work within the contiguous United States and Canada. Should you need alternative accommodations, please note that in your application.

The national pay range for this role is $130,000 - $175,000 plus additional On Target Earnings potential by level and equity in the company. Our salary ranges are based on paying competitively for a company of our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide. Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skill set, and balancing internal equity relative to peers at the company.

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