Social Media Lead

P2P; New York (NY); On-site; USD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking organization as a Social Media Lead, where you'll shape the social identity of a pioneering blockchain platform. This role offers the chance to craft innovative campaigns and engage with a vibrant community, leveraging your creativity and strategic thinking. Collaborate with diverse teams and influencers to bring compelling stories to life, while staying ahead of trends in the dynamic crypto landscape. If you're passionate about blockchain technology and eager to make an impact, this position is perfect for you.

Qualifications

• Proven expertise in creating impactful content across social media platforms.
• Strong creative instincts with an ability to craft engaging narratives.

Responsibilities

• Lead the development and execution of social storytelling across platforms.
• Collaborate with influencers to create authentic and engaging content.

Skills

Social Media Content Creation

Project Management

Creative Writing

Meme Culture Understanding

Communication Skills

Tools

Figma

Canva

Job description

About Us

Sei is the first parallelized layer 1 blockchain. By re-writing the most widely adopted execution environment in Web3, Sei is setting a new standard in blockchain performance and scalability. Apps on Sei benefit from both the performance of web2 and the decentralization and sovereignty of web3. For more detailed information visit Sei's official website.

As an organization dedicated to advancing blockchain technology, Sei Development Foundation drives adoption, supports the community, and partners with developers to bring groundbreaking applications to life. Our vision is to create a decentralized ecosystem that democratizes access to blockchain technology while advancing the broader crypto community.

About the Role

As Social Media Lead at Sei Development Foundation, you will spearhead the development of Sei’s social and cultural identity across global platforms. You will craft innovative campaigns, foster community engagement, and expand our reach by bringing compelling stories to life. Collaborating with our team and partners, you’ll drive Sei’s social narrative, leveraging creativity, strategic thinking, and a passion for blockchain technology.

Responsibilities

• Stay ahead of social media trends, technologies, and crypto narratives to deliver innovative and engaging content.

• Lead the development and execution of social storytelling across platforms like X (Twitter), Instagram, TikTok, LinkedIn, and Discord.

• Collaborate with influencers, developers, and community leaders to create authentic, engaging video content, memes, and campaigns.

• Develop strategic frameworks and creative copy for brand and product campaigns, maintaining Sei’s distinctive tone and style.

• Partner with internal teams to align campaign objectives, manage distribution strategies, and deliver results.

• Create and optimize standard operating procedures (SOPs) for seamless cross-functional collaboration, resolving challenges efficiently.

• Supercharge go-to-market (GTM) strategies for new initiatives with fresh and impactful social media activations.

What We're Looking For

• Proven expertise in creating impactful content across X, Instagram, TikTok, Discord, and other platforms.

• A deep understanding of meme culture and how it intersects with crypto trends and storytelling.

• Strong creative instincts with an ability to craft taglines, social narratives, and visually engaging content.

• Owner mentality, coupled with framework-driven strategic thinking.

• Exceptional project management and multitasking skills.

• Proficiency in design tools like Figma and Canva.

• Excellent written and verbal communication skills in English.

• Problem-solving mindset with the flexibility to adapt to the dynamic social media landscape.

• A passion for blockchain technology, with a clear understanding of crypto-related trends and terminology.

Nice to haves

• Experience working at a large blockchain foundation or Traditional Finance institution.

• Prior success building social communities for a Layer 1 blockchain, or large scale DeFi project.

• Strong connections with influencers and creators in the crypto space.