Senior Social Media Manager

The Brand Leader, Inc.; Greenville (SC); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Medical, dental, vision, and short- &‑

Disability insurance

Flexible vacation time

Retirement plan with employer match

Job summary

The Brand Leader, Inc. is hiring a Senior Social Media Manager to lead social strategy and execution for national brands. You will shape strategy, guide a team, and partner with clients as a trusted advisor, taking a hands-on role in the work and building scalable processes as social, digital, and media grow.

You will lead multiple brands, manage calendars and deadlines, and mentor staff while staying ahead of platform changes and cultural trends to drive results.

Qualifications

• 4-6 years of social media experience, with 1+ year leading people or programs.
• Proven track record building social strategies for multiple brands.
• Deep knowledge of Instagram, TikTok, Facebook, LinkedIn, YouTube, Pinterest, and emerging platforms.
• Experience with influencer marketing and with integrating organic and paid social.
• Strong writing, presentation, and client-facing communication skills.
• Bachelor's degree or equivalent experience.

Responsibilities

• Lead social strategy and end-to-end execution for client accounts.
• Guide and mentor social media managers, coordinators, and specialists.
• Present strategy, results, and recommendations to clients as primary social contact.
• Collaborate with account, creative, strategy, and digital teams to stay aligned with client goals.

Skills

Social strategy development

Team leadership

Client presentation

Project management

Content strategy

Data-driven decisions

Copy editing

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

Sprout Social

Later

Meta Business Suite

Job description

At The Brand Leader®, Discover. Real. Growth. is not just something we deliver to clients. It defines how we build careers.

Discover your potential.

Create work that shows up in the real world.

Grow your skills, your portfolio, and your career.

For almost 30 years, we have built and led national brands across industries. With strategy, creative, digital, photography, and video under one roof, we bring brands full circle from idea to execution.

The Opportunity

We're hiring a Senior Social Media Manager to lead social strategy and execution across a growing roster of national brands, from wine, spirits, beverage, CPG, lifestyle, and beyond.

You'll own the social program for your accounts end to end: shaping strategy, guiding the team that brings it to life, and partnering with clients as a trusted advisor. This is a player-coach role for someone who still loves getting into the work and who wants to help build the team and processes behind it as social, digital, and media become even more central to how we grow brands.

Who You Are

• You think in platforms and culture, and you can connect a trend to a brand's business goals.
• You lead with strategy and back it up with data.
• You're a confident presenter, comfortable being the social lead in the room with clients.
• You develop people, giving clear direction, honest feedback, and room to grow.
• You stay organized and calm while managing multiple brands, calendars, and deadlines at once.
• You lead without ego and are energized by getting into the work, not just directing it.

Qualifications

• Lead development of social strategies for client accounts, including platform mix, content pillars, audience, and the role of each channel.
• Translate brand strategy and campaign ideas into always-on and campaign-based social programs.
• Stay ahead of platform changes, emerging channels, and cultural trends, and bring that thinking to clients and internal teams.
• Contribute social strategy and thinking to new business pitches.
• Guide content calendar development and ensure work is on‑brand, on‑strategy, and platform‑native.
• Partner with our creative, photography, and video teams on short‑form video, shoots, and content capture.
• Review and elevate copy, creative, and community responses before they go live.

Influencer & Community

• Shape influencer and creator programs, identification through activation and reporting.
• Set community management standards, response protocols, and issue escalation.

Paid Social Integration

• Partner with media and digital strategy teams to align organic and paid social, including audience strategy, boosting, and testing.

Measurement & Reporting

• Own social performance reporting for your accounts, turning data into clear insights and recommendations.
• Define KPIs and benchmarks with clients, and use testing to continuously improve results.
• Manage, mentor, and develop social media managers, coordinators, and specialists.
• Serve as the primary social point of contact for clients, presenting strategy, results, and recommendations.
• Build and refine social workflows, tools, and best practices across the agency.
• Collaborate with account, creative, strategy, and digital teams to keep social aligned with client business goals.

What we are looking for

• 4-6 years of social media experience, including 1+ years leading people or programs; agency experience strongly preferred.
• Proven track record building and leading social strategies for multiple brands at once.
• Deep knowledge of Instagram, TikTok, Facebook, LinkedIn, YouTube, Pinterest, and emerging platforms.
• Experience with influencer and creator marketing and with integrating organic and paid social.
• Hands-on experience with social management and analytics tools (Sprout Social, Later, Meta Business Suite, etc.).
• Strong writing, presentation, and client-facing communication skills.
• Nice to have: wine, spirits, beverage, or CPG experience; familiarity with alcohol advertising guidelines; Meta certifications; experience with monday.com or similar project management tools.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field; equivalent experience considered.

• Medical, dental, vision, and short- & long-term disability insurance
• Flexible time and vacation time (after the first 90 days)
• Retirement plan with employer match

The pay range for this role is:

60,000 - 80,000 USD per year (Greenville, SC)