Global Social Media Leader & Influencer Strategy

Crayola; Easton (PA); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Annual Bonus Potential

Company 401(k) match

Comprehensive Healthcare Benefits

Education Assistance Program

Job summary

Crayola seeks a socially led, strategic manager to lead its global social media and influencer programs. This hybrid role in Easton, PA will shape brand storytelling, drive social commerce, and manage cross-functional teams to deliver data-driven campaigns.

You will mentor a team, partner with agencies, and stay ahead of platform shifts to maintain best-in-class social activation for Crayola’s products and campaigns.

Qualifications

• 8–10 years leading social media and influencer marketing for global brands.
• Proven ability to manage social media teams and agencies.
• Deep understanding of platforms (TikTok, Instagram, Facebook, YouTube, Pinterest).
• Strong storytelling, analytics, and communication skills.

Responsibilities

• Oversee and evolve the global social media strategy across all platforms.
• Lead influencer strategy and activation supporting product priorities.
• Guide cross-functional teams, providing thought leadership and best practices.

Skills

Strategic thinking

Leadership

Social media analytics

Storytelling

Cross-functional collaboration

Education

Bachelor's degree in marketing/communications

Tools

Social media management tools

Job description

Crayola seeks a socially led, strategic manager to lead its global social media and influencer programs. This hybrid role in Easton, PA will shape brand storytelling, drive social commerce, and manage cross-functional teams to deliver data-driven campaigns.

You will mentor a team, partner with agencies, and stay ahead of platform shifts to maintain best-in-class social activation for Crayola’s products and campaigns.