Manager, Social Media Strategy & Growth

FOX News Channel; New York (NY); Hybrid; USD 92,000 - 115,000; Full time

Benefits offered by this job

Medical/dental/vision coverage

401(k) plan

Paid time off

Job summary

FOX News Channel is seeking a highly motivated Manager, Social Media Strategy & Growth to oversee social media strategy and on-platform growth across its portfolio of clients. You will manage presence on Facebook, Instagram, TikTok and X, drive revenue, and work closely with creator teams to execute content plans.

Ideal candidates will have 5+ years of experience managing social media strategy, expert analytics proficiency, and strong copywriting skills, with proven ability to scale audience

Qualifications

• 5+ years’ experience managing social media strategy across Facebook, Instagram, TikTok and X for personalities or businesses.
• Expert-level proficiency with Meta Business Suite, Meta Ads Manager and platform-native analytics, plus working knowledge of cross-platform analytics tools.
• The ability to edit video and create graphics for social media platforms is a plus.
• Pre-existing relationships with relevant social network connections (e.g. platform representatives and partner managers at Meta, TikTok and X) is a nice to have.
• Excellent copywriting and proofreading skills.
• An interest in current events and podcast and digital media content.

Responsibilities

• Develop, implement & oversee social media strategy and on-platform monetization for a portfolio of large (1M+ Follower) pages across Facebook, Instagram, TikTok and X.
• Activate and optimize on-platform revenue surfaces (Reels Play, in-stream video ads, and other monetizable formats), and incorporate video content produced for TV, podcasting and YouTube into the social strategy to drive new revenue.
• Maintain expert knowledge of each platform’s monetization policies & best practices while building strong relationships with platform representatives at Meta, TikTok and X.
• Direct creator and production teams on day-to-day content strategy, posting cadence and platform best practices, while assisting with hands-on page management as needed.
• Set-up, manage, analyze and scale social content campaigns that encourage greater audience participation & growth across owned channels.
• Continuously ideate, implement, and measure results of A/B testing for both creatives and campaign targeting to optimize for engagement, growth and conversions.
• Prepare and deliver regular performance reports across all clients and platforms, conducting deep-dive analysis on what is working, what is underperforming, and where teams should be doubling down.
• Manage the execution of paid social campaigns & promotional campaigns, and support the social sales team on the ad ops execution of branded content integrations

Skills

Social media strategy

Platform analytics

Copywriting

Video editing

Relationships with platforms

Independent work

Multi-project management

Podcast & digital media interest

Tools

Meta Business Suite

Meta Ads Manager

Analytics tools

Job description

OVERVIEW OF THE COMPANY

Fox Corporation Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.

JOB DESCRIPTION

Red Seat Ventures partners with the world's top creators across multiple genres to grow and monetize their content — through advertising, subscription, live events, and beyond. We take a multiplatform approach spanning podcasting, video, FAST, and more, backed by our own proprietary tech stack including Supercast (subscription) and Speakeasy (hosting, distribution, and monetization). Named after Ted Williams' longest home run at Fenway Park, RSV was built with a simple mandate: swing for the fences. Today, we’re the fastest-growing creator network, backed by Tubi Media Group and Fox Corporation.

ABOUT THE ROLE

Red Seat Ventures is seeking a highly motivated Manager, Social Media Strategy & Growth to oversee social media strategy and on-platform growth across its portfolio of clients. You will be responsible for identifying the strengths & weaknesses of each client’s presence across Facebook, Instagram, TikTok and X, creating audience & revenue growth strategies, and working closely with key staff members and creator teams to ensure the proper execution of action items.

Our ideal candidate is an expert of each platform’s respective best practices, who understands how to reach a client’s ideal subscriber/follower and is adept at directing content strategy that will resonate with existing and new potential audiences. This role requires a highly detail-oriented, data-driven individual who can operate within a quick-paced environment, with a proven track record of experience and success.

A SNAPSHOT OF YOUR RESPONSIBILITIES

• Develop, implement & oversee social media strategy and on-platform monetization for a portfolio of large (1M+ Follower) pages across Facebook, Instagram, TikTok and X
• Activate and optimize on-platform revenue surfaces (Reels Play, in-stream video ads, and other monetizable formats), and incorporate video content produced for TV, podcasting and YouTube into the social strategy to drive new revenue
• Maintain expert knowledge of each platform’s monetization policies & best practices while building strong relationships with platform representatives at Meta, TikTok and X.
• Direct creator and production teams on day-to-day content strategy, posting cadence and platform best practices, while assisting with hands-on page management as needed
• Set-up, manage, analyze and scale social content campaigns that encourage greater audience participation & growth across owned channels
• Continuously ideate, implement, and measure results of A/B testing for both creatives and campaign targeting to optimize for engagement, growth and conversions
• Prepare and deliver regular performance reports across all clients and platforms, conducting deep-dive analysis on what is working, what is underperforming, and where teams should be doubling down
• Manage the execution of paid social campaigns & promotional campaigns, and support the social sales team on the ad ops execution of branded content integrations

WHAT YOU WILL NEED

• Self-motivated with the ability to work independently and on multiple projects & campaigns simultaneously
• 5+ years’ experience managing social media strategy across Facebook, Instagram, TikTok and X for personalities or businesses
• A verifiable track record of successfully growing social reach & revenue across multiple platforms
• Expert-level proficiency with Meta Business Suite, Meta Ads Manager and platform-native analytics, plus working knowledge of cross-platform analytics tools
• The ability to edit video and create graphics for social media platforms is a plus
• Pre-existing relationships with relevant social network connections (e.g. platform representatives and partner managers at Meta, TikTok and X) is a nice to have
• Excellent copywriting and proofreading skills
• An interest in current events and podcast and digital media content

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $92,000.00-115,000.00 annually.

This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents.

Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.

View more detail about FOX Benefits.

#Ll-LS1 #Ll-Hybrid #RSV

We’re disruptors. We’re big dreamers. We’re believers in the future, in possibility, in potential. We’re reinventing the world, every day. We create content for audiences big and small, global and local. We put our audiences first, and work hard to bring them stories they’ll love, wherever they are and however they watch, listen and learn. Whatever your discipline, from on-air talent to behind-the-scenes tech guru to business and finance, the career opportunities at FOX are exciting, rewarding and game-changing. We seek out the most talented individuals – the dreamers, the disruptors and the visionaries –and we want them to know that they matter. We’re committed to helping every single one of our employees feel valued and inspired, every day.