Social Media & Graphic Design Specialist

State of Colorado – Governor's Office of IT; Denver (CO); Hybrid; USD 59,000 - 68,000; Full time

Benefits offered by this job

Healthcare benefits

Pension plan

Paid time off

Job summary

Colorado Department of Transportation (CDOT) is seeking a Marketing and Communications Specialist III to lead its social media strategy and content creation. The role focuses on producing engaging digital content, coordinating with experts, and ensuring accessibility in all materials.

You will analyze metrics, craft quarterly reports, and stay ahead of trends in social media and design while collaborating with cross-functional teams across the agency.

Qualifications

• Six+ years in communications, graphic design, journalism, marketing, or video design/production, with at least two years on professional social media management.
• Proven ability to develop, plan, execute, and manage content and strategy for professional social media channels.
• Experience writing copy, creating videos, and collaborating with design or video teams.
• Proficiency in Adobe Creative Suite, Canva, Sprout Social, X, TikTok, Meta Business Suite, LinkedIn, YouTube, MS Office, Google Suite, and SAP.
• Strong time and project management skills with ability to multi-task under tight deadlines.
• Excellent written and oral communication, facilitation, and presentation skills.

Responsibilities

• Lead strategy, content creation, and community engagement across CDOT's social platforms.
• Develop, plan, execute, and manage content and strategy for CDOT channels.
• Write copy, create videos, and collaborate with design or video teams.
• Discuss content organization, messaging, graphics, and promotion with subject matter experts.
• Analyze performance metrics to improve visibility and engagement; produce quarterly reports and monthly analytics.
• Conduct quarterly assessments of strengths, weaknesses, opportunities, and risks in CDOT communications.
• Design and produce graphic materials including reports, brochures, banners, and logos.
• Assist with multimedia and video production by gathering b-roll, photos, and on-site setup.
• Coordinate vendor bids, track production, review proofs, and finalize billing.
• Ensure content complies with state accessibility standards and best practices.
• Research industry trends in social media and graphic design; train team on new tools.

Skills

Social media strategy

Content creation

Video production

Graphic design

Adobe Creative Suite

Canva

Sprout Social

X/Twitter

TikTok

Meta Business Suite

LinkedIn

YouTube

MS Office

Google Workspace

SAP

Tools

Adobe Creative Suite

Canva

Sprout Social

X (Twitter)

TikTok

Meta Business Suite

LinkedIn

YouTube

MS Office

Google Suite

SAP

Job description

The Colorado Department of Transportation (CDOT) is a state government agency that maintains and improves Colorado's transportation network, keeping the traveling public safe and connected. CDOT's Office of Communications manages the agency's public-facing messaging, social media presence, and creative materials.

The role

This position, formally titled Marketing and Communications Specialist III, sits within CDOT's Office of Communications and is responsible for managing and executing CDOT's social media strategy and content, as well as producing graphic design materials. The role is open only to Colorado state residents.

What you would do

• Lead strategy, content creation, and community engagement across CDOT's social media platforms.
• Develop, plan, execute, and manage content and strategy for CDOT's social media channels.
• Write copy, create videos, and collaborate with team members to gather and produce video and digital content.
• Discuss content organization, messaging, graphics, and page promotion with subject matter experts across the agency.
• Analyze performance metrics to increase channel visibility and audience interaction, producing quarterly reports and monthly analytics.
• Conduct quarterly assessments of strengths, weaknesses, opportunities, and risks related to CDOT's communications.
• Design and produce graphic materials including reports, brochures, banners, presentations, logos, and digital graphics.
• Assist with multimedia and video production by gathering b-roll, photos, and supporting on-site production set-up.
• Obtain specifications, gather vendor bids, track projects in production, review proofs, and coordinate final billing.
• Ensure all designed and published content complies with state accessibility standards and graphic design best practices.
• Research new industry trends in social media and graphic design for print and digital deliverables, and train the team on approved new tools or processes.

What they are looking for

• At least six years of experience in communications, graphic design, journalism, marketing, or video design/production (a combination of relevant education and experience is accepted), including at least two years of professional or business social media management.
• Demonstrated ability to develop, plan, execute, and manage content and strategy for professional social media channels.
• Experience writing compelling copy, creating videos, and collaborating with design or video teams.
• Proficiency in Adobe Creative Suite, Canva, Sprout Social, X, TikTok, Meta Business Suite, LinkedIn, YouTube, MS Office, Google Suite, and SAP.
• Strong time and project management skills, including the ability to prioritize and multi-task under tight deadlines.
• Excellent written and oral communication, facilitation, and presentation skills.
• Strong analytical and problem-solving ability.
• A current valid driver's license (required for operating state or personal vehicles to visit project locations).
• Ability to pass a pre-employment screening (criminal records, driving records, educational records, and social security number trace).

Working arrangements

The primary work address is 2829 W. Howard Pl., Denver, CO 80204. The role follows a hybrid schedule combining in-office and remote work, with approximately 50% of time in the field and 50% in the office. Core hours are 8:00 am to 5:00 pm, Monday through Friday, with some schedule flexibility. Travel within the Metro Denver and Front Range area is required during work hours, with occasional overnight travel one to three times per year throughout Colorado. Occasional attendance at evening or public meetings and weekend events is expected. Operating CDOT vehicles to visit project locations and gather video and photography content is required.

Pay and benefits

The annual salary range is $59,460 - $68,376. The state offers competitive medical, dental, and vision insurance, life and disability insurance, flexible spending and health savings accounts, PERA retirement and optional 401K plans, generous paid time off (annual, sick, holiday, and other leave), tuition reimbursement, professional development, and an employee assistance program. Some positions may qualify for Public Service Loan Forgiveness.