Social Media & Graphic Design Specialist

Pueblo Community College; Denver (CO); Hybrid; USD 70,000 - 95,000; Full time

Job summary

CDOT in Colorado seeks a Social Media & Graphic Design Specialist to manage CDOT’s social channels, craft engaging copy, produce graphics, and coordinate with subject-matter experts.

You will analyze metrics, develop content plans, supervise design projects, and ensure accessible, high-quality materials across print and digital deliverables. Occasional travel across the Denver metro area is required.

Qualifications

• Six years of experience focusing on communications, graphic design, journalism, marketing, and/or video design/production.

Responsibilities

• Lead strategy, content creation, and community engagement across CDOT’s social platforms.
• Develop, plan, execute, and manage content on CDOT’s social media channels.
• Write copy, create videos, and collaborate with team members to support the gathering and production of video and digital content.
• Coordinate with content contributors to ensure alignment with CDOT’s Social Media Strategy.
• Analyze performance metrics to increase channel visibility, drive audience interaction, and produce quarterly reports and monthly analytics.
• Design, develop, and produce graphic design and creative materials such as reports, brochures, banners, presentations, logos, and digital graphics.
• Assist with multimedia and video production projects as needed by gathering b-roll and photos and/or supporting onsite production set-up.

Skills

Social media management

Graphic design

Video editing

Content strategy

Copywriting

Education

Bachelor's degree in Communications

Tools

Adobe Creative Suite

Photoshop

Job description

Eligibility

This position is only open to Colorado state residents.

New employees to the State will be paid biweekly. There are 26 biweekly pay periods in a year.

About the Role

The Colorado Department of Transportation (CDOT) is hiring a Social Media & Graphic Design Specialist (Marketing and Communications Specialist III) to manage and execute CDOT’s social media strategy and content. You will contribute to the development, production, and distribution of assigned projects to ensure high-quality materials and products for CDOT.

Key Responsibilities

• Lead strategy, content creation, and community engagement across CDOT’s social platforms.
• Develop, plan, execute, and manage content on and strategy for CDOT’s social media channels.
• Write copy, create videos, and collaborate with team members to support the gathering and production of video and digital content.
• Discuss content organization, messaging, graphics, and promotion of pages with various subject matter experts.
• Coordinate with content contributors to ensure alignment with CDOT’s Social Media Strategy.
• Analyze performance metrics to increase channel visibility, drive audience interaction, and produce quarterly reports and monthly analytics.
• Conduct a quarterly assessment of strengths, weaknesses, opportunities, and risks to CDOT.
• Design, develop, and produce assigned graphic design and creative materials such as reports, brochures, banners, presentations, logos, digital and online graphics, and other products.
• Assist with multimedia and video production projects as needed by gathering b-roll and photos and/or supporting onsite production set-up.
• Obtain and develop specifications, gather bids from vendors, and track multiple assigned projects in various stages of production.
• Communicate with vendors to ensure projects are ready for printing by reviewing proofs, following up on questions or needs, and coordinating final billing with the client and vendor.
• Work with the Creative Services team to ensure designed, created, and published content is compliant with State accessibility standards and graphic design industry best practices.
• Research and stay current on new industry trends in social media and graphic design for both print and digital deliverables.
• Implement and train team on approved new products, processes, or technology as needed.
• Other job duties as assigned.

Work Environment

• Schedule primarily 8:00 am to 5:00 pm, Monday through Friday, with the opportunity for a flexible work schedule.
• Hybrid work schedule with a combination of in-office and remote work.
• Approximately 50% of time in the field and 50% in the office.
• Travel required during work hours throughout Metro Denver/Front Range.
• Occasional overnight travel 1-3 times a year throughout Colorado.
• Occasional attendance at night/public meetings and weekend events.
• Required to operate CDOT vehicles to visit project locations and gather video and photography content.

Minimum Qualifications

Experience Only:

• At least six (6) years of experience with a primary focus on communications, graphic design, journalism, marketing, and/or video design/production.
• This experience must include at least two (2) years of communications experience involving professional or business social media management.

OR

Education and Experience:

• A combination of relevant education and experience equal to at least six (6) years.
• Education from an accredited college or university with coursework in communications, graphic design, journalism, marketing, and/or video design/production or another field related to the duties of this position will be considered.
• At least two (2) years of communications experience involving professional or business social media management.

Examples of Professional/Business Social Media Management: Developing, planning, executing, and managing content and/or strategy for a professional or business’s social media channels; writing compelling copy; creating videos; collaborating with design or video team members; and supporting them in gathering and producing video and digital content.

Substitutions and Application Notes

• The required experience must be substantiated within the work experience section of your application. “See Resume” statements on the application or resumes in lieu of a complete application may not be accepted.
• Additional information submitted after the closing date of this announcement will not be considered in the review of your application.
• Part-time work will be prorated.
• If using education to qualify, submit a legible copy of official or unofficial college transcript(s) or an official foreign credential evaluation report with your application. Transcripts must show the name of the school, completed credit hours, and (if applicable) that a degree was conferred. Foreign transcripts must have U.S. equivalency assessed by a NACES educational credential evaluation service.
• Failure to provide a transcript or official foreign credential evaluation report may result in application rejection and you will not be able to continue in the selection process.

Conditions of Employment

• Must pass a pre-employment screening, which may include social security number trace, criminal records check, public court records check, educational records, and driving records checks.
• A current valid driver’s license is required for all CDOT positions which require operating a state or personal motor vehicle to perform one or more essential functions of the position.

Preferred Qualifications

• Demonstrated success with the duties listed in the Description of the Job section.
• Years of State service experience related to the duties of this position.
• Highest work/personal ethics and integrity.
• Excellent interpersonal, customer service, and relationship-building skills.
• Ability to work under tight deadlines and be adaptable to changing assignments.

Additional Information

The eligible list created from this announcement may be used to fill current and future vacancies for a period of up to 6 months.

Some positions may qualify for Public Service Loan Forgiveness.

Equal Opportunity Commitment

CDOT’s strength is its people. The organization is committed to shaping, supporting, and sustaining the employee experience and creating a supportive workplace where everyone can thrive regardless of gender, race, ethnicity, religion, national origin, age, sexual orientation, gender identity, citizenship status, education, disability, socio-economic status, or any other identity.