Social Media & Email Marketing Specialist

Open Sky Community Services; Northbridge (MA); On-site; USD 33,000 - 41,000; Full time

Benefits offered by this job

Paid time off

Tuition reimbursement

Medical, Dental and Vision Insurance

403b Retirement Plan

Life Insurance

Job summary

Open Sky Community Services in Massachusetts is seeking a Digital Marketing Specialist to manage graphics for Facebook, Instagram, Twitter and LinkedIn for the Open Sky, Safe Homes and Central Community Health Partnership brands. You will create monthly content calendars, respond to messages, post stories, and stay current with social media best practices.

You will also manage email marketing campaigns, including newsletters, to engage stakeholders, drive registrations for events, and share

Qualifications

• Bachelor's degree or equivalent experience in a related field required.
• Minimum of 3 year of marketing, communications or public relations experience.
• Minimum of 2 years experience managing professional social media accounts required.

Responsibilities

• Manage social media accounts for the Agency’s brands including Open Sky Community Services, Safe Homes, Central Community Health Partnership, and the Bridge Training Institute.
• Provide support to programs that manage their own social media accounts, including ValleyCAST, Crystal House Clubhouse and Tradewinds Clubhouse.
• Develop strategies to improve the online presence of the Agency’s brands including social listening, brand audits, and competitive social performance, and explore new software options to improve performance and processes.
• Create relevant and creative content including engaging photos, videos, and copy.
• Manage email marketing campaigns to communicate with internal and external audiences including newsletters and other campaigns as needed.
• Maintain the Open Sky, Safe Homes, Central Community Health Partnership, Crystal House and Tradewinds websites, including content creation and SEO best practices.
• Work with the Senior Director of Advancement and Marketing to manage digital ad campaigns (Meta, LinkedIn, Google).
• Provide reports on social media, email, and website performance as needed.
• Assist Agency programs with marketing needs including flyers, forms, and other materials, plus liaise with third party vendors as needed.
• As part of the Advancement team, assist with planning and implementation of the Agency’s three major fundraising events.
• Develop and implement communication and marketing strategy for fundraising efforts including Annual Appeal letters and campaigns.
• Participate in other Agency committees as needed.
• Perform other related duties as assigned.

Skills

Social media management

Content creation

Email marketing

SEO basics

Communication

Education

Bachelor's degree or equivalent experience in a related field

Tools

Adobe Photoshop

Facebook Ads Manager

Google Analytics

Job description

Open Sky Community Services in Massachusetts is seeking a Digital Marketing Specialist to manage graphics for Facebook, Instagram, Twitter and LinkedIn for the Open Sky, Safe Homes and Central Community Health Partnership brands. You will create monthly content calendars, respond to messages, post stories, and stay current with social media best practices.

You will also manage email marketing campaigns, including newsletters, to engage stakeholders, drive registrations for events, and share