Digital Marketing Specialist

Open Sky Community Services Inc.; Northbridge (MA); On-site; USD 32,000 - 43,000; Full time

Benefits offered by this job

Paid time off

Tuition reimbursement

Health insurance

Retirement plan

Life Insurance

PSLF eligibility

Job summary

Open Sky Community Services seeks a Digital Marketing Specialist to manage graphics and content for Facebook, Instagram, Twitter and LinkedIn across Open Sky, Safe Homes and Central Community Health Partnership brands. You’ll create monthly calendars, respond to messages, post stories, and stay current with social media best practices while leading email campaigns and newsletters to engage stakeholders.

You will work with the Advancement team to plan digital ads, create engaging media, and

Qualifications

• Bachelor's degree or equivalent experience in a related field required.
• Minimum of 3 year of marketing, communications or public relations experience.
• Minimum of 2 years experience managing professional social media accounts required.

Responsibilities

• Manage social media accounts for the Agency’s various brands including: Open Sky Community Services, Safe Homes, Central Community Health Partnership, and the Bridge Training Institute.
• Provide support to programs that manage their own social media accounts, including ValleyCAST, Crystal House Clubhouse and Tradewinds Clubhouse.
• Develop strategies to improve the online presence of the Agency’s various brands including conducting social listening, brand audits, and competitive social performance, and exploring new software options to improve performance and processes.
• Create relevant and creative content including engaging photos, videos, and copy.
• Manage email marketing campaigns to communicate with internal and external audiences including the quarterly internal newsletter, monthly external newsletter, and other campaigns as needed.
• Maintain the Open Sky, Safe Homes, Central Community Health Partnership, Crystal House and Tradewinds websites, including content creation and SEO best practices.
• Work with the Senior Director of Advancement and Marketing to manage digital ad campaigns, including but not limited to ads for Meta, LinkedIn and Google.
• Provide reports on social media, email, and website performance as needed.
• Assist Agency programs with marketing needs including flyers, forms, and other materials, and work with third party vendors to fulfill requests as needed.
• As part of the Advancement team, assist with planning and implementation of the Agency’s three major fundraising events: Safe Homes Gala, Valley Friendship Tour and Valley Bag Toss.
• Develop and implement communication and marketing strategy for fundraising efforts including the Annual Appeal letters, United Way Campaign and Holiday Gift Card Drive.
• Participate in other Agency committees as needed.
• Perform other related duties as assigned.

Skills

Social media management

Content creation

Email marketing

Analytics reporting

Education

Bachelor's degree

Job description

Job Description

The Digital Marketing Specialist manages and creates graphics for Facebook, Instagram, Twitter and LinkedIn accounts for the Open Sky, Safe Homes and Central Community Health Partnership brands, including creating monthly calendars of varied and engaging content, responding to messages, posting stories, and staying up to date on social media best practices. Also manages email marketing campaigns, including monthly newsletters, to communicate with stakeholders, solicit registrations for fundraising events and share inspirational stories about the agency's staff and individuals served.

Qualifications

• Bachelor's degree or equivalent experience in a related field required.
• Minimum of 3 year of marketing, communications or public relations experience.
• Minimum of 2 years experience managing professional social media accounts required.

Responsibilities

• Manage social media accounts for the Agency’s various brands including: Open Sky Community Services, Safe Homes, Central Community Health Partnership, and the Bridge Training Institute.
• Provide support to programs that manage their own social media accounts, including ValleyCAST, Crystal House Clubhouse and Tradewinds Clubhouse.
• Develop strategies to improve the online presence of the Agency’s various brands including conducting social listening, brand audits, and competitive social performance, and exploring new software options to improve performance and processes.
• Create relevant and creative content including engaging photos, videos, and copy.
• Manage email marketing campaigns to communicate with internal and external audiences including the quarterly internal newsletter, monthly external newsletter, and other campaigns as needed.
• Maintain the Open Sky, Safe Homes, Central Community Health Partnership, Crystal House and Tradewinds websites, including content creation and SEO best practices.
• Work with the Senior Director of Advancement and Marketing to manage digital ad campaigns, including but not limited to ads for Meta, LinkedIn and Google.
• Provide reports on social media, email, and website performance as needed.
• Assist Agency programs with marketing needs including flyers, forms, and other materials, and work with third party vendors to fulfill requests as needed.
• As part of the Advancement team, assist with planning and implementation of the Agency’s three major fundraising events: Safe Homes Gala, Valley Friendship Tour and Valley Bag Toss.
• Develop and implement communication and marketing strategy for fundraising efforts including the Annual Appeal letters, United Way Campaign and Holiday Gift Card Drive.
• Participate in other Agency committees as needed.
• Perform other related duties as assigned.

Pay Range

Pay Range: $26.56 - $26.56

About Us

At Open Sky Community Services, we open our doors, hearts, and minds to the belief that every individual, regardless of perceived limitations, deserves the chance to live a productive and fulfilling life. Open Sky is on an anti-racist journey, committed to learning, living, and breathing inclusion, opportunity, diversity, racial equity, and justice for ALL. At Open Sky, you’ll join over 1,300 compassionate and highly trained professionals who put innovative, evidence-based practices to work in ways that positively impact our communities across Central Massachusetts and beyond. As a trauma-informed organization, Open Sky strives for transparency and sensitivity to the experiences of those we interact with. Self-care is encouraged, and we are committed to providing a positive work culture that is focused on continuous learning and the value of diverse perspectives. Open Sky is proud to be an industry leader in pay and benefits. Open the Door to Possibility and begin your career with Open Sky today!

Benefits of Working for Open Sky Include

• Excellent Supervision (Individual and Group), Professional Development, and Training Opportunities
• Generous paid time off plan – you start with 29 days (almost 6 weeks!) in your first year, including 12 paid holidays.
• Increases to 32 days in your 2nd year, and the current maximum is 43 days (OVER 8 WEEKS!)
• We pay for your higher education! Ask about our Tuition Reimbursement Program, and reimbursement for a variety of Human Services certifications.
• Medical, Dental and Vision Insurance with Prescription Plan
• 403b Retirement Plan with Employer Match
• Life Insurance (100% Employer-Paid)
• Eligible employer for the Public Student Loan Forgiveness Program
• And more!

Open Sky celebrates diversity and is proud to be an Equal Opportunity Employer. In compliance with federal and state employment opportunity laws, qualified applicants are considered for all positions without regard to race, gender, national origin, religion, age, sexual orientation, disability, veteran, or disabled Veteran status.

Thank you for your interest in Open Sky Community Services - Where Your Work Matters!

Open Sky Community Services, Inc. offers a wide range of services for adults, adolescents, and children experiencing mental health challenges, developmental and intellectual disabilities, substance use disorders, brain injury, homelessness and other complex challenges. Open Sky has 1,300 employees, an annual budget of over $100 million and more than 100 programs throughout the region serving more than 8,000 individuals. We support those we serve to achieve their definition of wellness, and pursue the opportunities and relationships that are meaningful to them. We help them see beyond what they thought was possible, to find their open sky. For more information, please visit www.openskycs.org.