Social Media Specialist (Remote)

steelskystudio; Knoxville (TN); Remote; USD 42,000 - 64,000; Full time

Job summary

steelskystudio in Knoxville is seeking a creative Social Media Specialist to build and execute engaging content across platforms, manage community interactions, and support customer care efforts.

You will develop campaigns, analyze performance data, and collaborate with teams to align messaging with brand goals, crisis management, and calendar planning.

This role requires a bachelor’s degree in marketing or related field and 2+ years of digital marketing experience.

Qualifications

• Bachelor’s degree in marketing, communication, or related field.
• 2+ years’ experience in digital marketing and social media.
• Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.).
• Knowledge of project management and web design best practices.
• Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns.
• Strong written and verbal communication skills.

Responsibilities

• Build and execute social media strategy through research, benchmarking, messaging, and audience identification.
• Write, develop, and strategize online content production and scheduling.
• Assist with crisis management, bad reviews, and negative news communications.
• Generate, edit, publish, and share content daily (original text, images, video, and HTML).
• Build meaningful connections and encourage community members through dialog and messaging.
• Create and maintain company social media pages and profiles.
• Moderate user-generated content and messages appropriately, based on company and community policies.
• Create and implement social media marketing plan and editorial calendar.
• Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.
• Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach.

Skills

Social media marketing

Content creation

Analytics interpretation

Written and verbal communication

Education

Bachelor's degree in marketing, communication, or related field

Job description

Social Media Specialist

We are seeking a creative, forward-thinking, and organized social media specialist to join our growing team. In this position, you will interact with targeted virtual communities and network users to promote our products and provide customer care services to new audiences. You must be able to create consistent, meaningful content on all social media platforms as well as act quickly and gracefully to resolve any customer complaints or criticisms posted on social media.

Social Media Specialist Duties and Responsibilities

• Build and execute social media strategy through research, benchmarking, messaging, and audience identification
• Write, develop, and strategize online content production and scheduling
• Assist with crisis management, bad reviews, and negative news communications
• Generate, edit, publish, and share content daily (original text, images, video, and HTML)
• Build meaningful connections and encourage community members through dialog and messaging
• Create and maintain company social media pages and profiles
• Moderate user-generated content and messages appropriately, based on company and community policies
• Create and implement social media marketing plan and editorial calendar
• Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
• Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach

Social Media Specialist Requirements and Qualifications

• Bachelor’s degree in marketing, communication, or related field
• 2+ years’ experience in digital marketing and social media
• Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)
• Knowledge of project management and web design best practices
• Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
• Strong written and verbal communication skills