Social Media Specialist (Remote)

Steel Sky Studio LLC; Knoxville (TN); Remote; USD 50,000 - 65,000; Full time

Job summary

A creative marketing firm in Knoxville, Tennessee is looking for a Social Media Specialist to enhance their online presence. The role includes developing social media strategies, creating engaging content, and effectively managing customer interactions across various platforms. Candidates should have a Bachelor's degree and a minimum of 2 years in digital marketing. Strong communication skills and familiarity with social media metrics are essential. Join an innovative team and make an impactful contribution to the company's growth.

Qualifications

• 2+ years’ experience in digital marketing and social media.
• Strong familiarity with social media business applications.
• Understanding of social media metrics to improve campaigns.

Responsibilities

• Build and execute social media strategy through research and audience identification.
• Track and analyze analytics reports to gain insights on effectiveness.
• Collaborate with departments to manage company reputation.

Skills

Digital marketing

Social media strategy

Content creation

Crisis management

Communication skills

Education

Bachelor’s degree in marketing, communication, or related field

Tools

Social media platforms (Facebook, Twitter, YouTube, LinkedIn)

Job description

Social Media Specialist

We are seeking a creative, forward-thinking, and organized social media specialist to join our growing team. In this position, you will interact with targeted virtual communities and network users to promote our products and provide customer care services to new audiences. You must be able to create consistent, meaningful content on all social media platforms as well as act quickly and gracefully to resolve any customer complaints or criticisms posted on social media.

Social Media Specialist Duties and Responsibilities

• Build and execute social media strategy through research, benchmarking, messaging, and audience identification
• Write, develop, and strategize online content production and scheduling
• Assist with crisis management, bad reviews, and negative news communications
• Generate, edit, publish, and share content daily (original text, images, video, and HTML)
• Build meaningful connections and encourage community members through dialog and messaging
• Create and maintain company social media pages and profiles
• Moderate user-generated content and messages appropriately, based on company and community policies
• Create and implement social media marketing plan and editorial calendar
• Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
• Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach

Social Media Specialist Requirements and Qualifications

• Bachelor’s degree in marketing, communication, or related field
• 2+ years’ experience in digital marketing and social media
• Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)
• Knowledge of project management and web design best practices
• Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
• Strong written and verbal communication skills