Social Media Director

Empower; United States; Remote; USD 103,000 - 147,000; Full time

Job summary

Empower is seeking a Social Media Director to lead innovative strategies that enhance brand presence and engagement across various platforms. The ideal candidate will have extensive experience in financial services and a passion for creative brand storytelling. This role involves collaboration with multiple teams to create impactful content and drive social media initiatives that resonate with target audiences. Join us in transforming financial lives through effective communication and community engagement.

Benefits

Medical, dental, vision, and life insurance

Retirement plans with company matching

Tuition reimbursement

Casual dress code

Paid time off and holidays

Qualifications

• 8+ years of experience in financial services, marketing, or media.
• 5+ years of experience in promotion strategies for large organizations.

Responsibilities

• Deliver content aligned with the social media strategy.
• Engage across all social media platforms.
• Utilize analytics tools to track and measure campaign performance.

Skills

Creativity

Analytical Skills

Problem-Solving

Education

Bachelor’s degree in Marketing

Tools

Social Monitoring Tools

MS Office

Job description

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Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, fluid career paths, and celebrate internal mobility. We recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, with associates dedicating thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

As an experienced content creator and marketing communications expert, the Social Media Director will be responsible for integrating data and insights to create compelling content and drive interest in Empower. This role adopts a newsroom approach to social media content, focusing on social monitoring, rapid response, and digital community engagement. The social storyteller will develop financial shorts, social media soundbites, and syndication opportunities for Empower research to foster brand affinity.

What You Will Do

1. Deliver content aligned with the social media strategy to elevate the brand and executive reputation, targeting key audience segments.
2. Develop strategic social content strategies and creative briefs based on brand, audience, and channel insights.
3. Engage across all social media platforms, including LinkedIn, X, Facebook, Instagram, TikTok, and YouTube, ensuring consistent messaging and branding.
4. Create and curate engaging content such as articles, blog posts, videos, and infographics to attract followers and drive traffic.
5. Collaborate with internal teams (marketing, HR, Legal, Compliance, business lines) to integrate social media initiatives into broader campaigns.
6. Utilize analytics tools to track, measure, and report on social media campaign performance.
7. Provide regular updates on social media trends, industry news, and competitor activity, identifying growth opportunities.
8. Stay updated on best practices, emerging technologies, and regulatory requirements in social media marketing within the financial services industry.
9. Mentor and develop team members, fostering a culture of creativity and collaboration.

What You Will Bring

1. 8+ years of experience in financial services, marketing, or media, leading social media strategies.
2. Proficiency in operating within corporate, sales, or agency environments.
3. 5+ years of experience in promotion strategies for large organizations.
4. A creative thinker passionate about brand building.
5. Proven project management and strategic planning skills.
6. Excellent analytical, problem-solving, and influencing abilities.
7. Bachelor’s degree in Marketing, Communications, or related field.

What Will Set You Apart

1. Ability to prioritize tasks in high-pressure environments.
2. Strong critical thinking, curiosity, and creativity.
3. Excellent presentation skills.
4. Demonstrable writing and editing skills.
5. High competency with social monitoring tools and MS Office.

Applicants must be authorized to work in the U.S. without sponsorship.

What We Offer You

We provide diverse, inclusive benefits to support a healthy work-life balance, including:

• Medical, dental, vision, and life insurance
• Retirement plans with company matching up to 6%
• Tuition reimbursement up to $5,250/year
• Casual dress code, including jeans
• Paid time off, holidays, and volunteer hours
• Leave programs, BRGs, and more

Base Salary Range

$103,600 - $146,350, with potential bonuses and incentives based on performance and location.

Empower is an equal opportunity employer committed to diversity and inclusion. All qualified applicants will be considered without regard to personal characteristics or protected statuses.

Remote and hybrid workers must have reliable high-speed internet and a dedicated workspace. Inadequate home environments may require working from the office.

Application deadline: 05-24-2025.

Additional Information

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