Senior Director, Media & AI Strategy

adQuadrant, Inc.; Irvine (CA); Remote; USD 140,000 - 210,000; Full time

Job summary

Join a leading growth partner as a Senior Director of Media & AI Strategy, where you will drive innovative media strategies and lead a team to transform performance marketing. This role emphasizes leadership, strategic thinking, and AI integration to foster client growth across multiple channels. Enjoy a supportive culture with excellent benefits in a remote-first environment.

Benefits

Excellent Health Benefits

401K + Match

Unlimited PTO

Paid Sick Leave

Paid Company Holidays

End of Year Flex week

$300/year for workspace equipment

$30/month for home internet

Qualifications

• 10+ years in paid media or performance marketing leadership roles.
• Experience scaling DTC brands and understanding full-funnel economics.

Responsibilities

• Define and evolve paid media strategy across all channels.
• Oversee a team of media strategists and analytics partners.
• Lead the integration of AI across full-funnel operations.

Skills

Leadership

Strategic Thinking

Media Strategy

AI Integration

Analytics

Tools

Google

Meta

TikTok

Programmatic

Native

CTV

Job description

adQuadrant is redefining what a modern growth partner looks like. We partner with the most ambitious consumer brands to scale intelligently through a powerful blend of media strategy, advanced measurement, AI innovation, and audience-first creative. As pioneers in digital marketing and social commerce, we’re building the next-generation agency model: one where media investment becomes growth capital, where creative is informed by contribution margin, and where technology and human expertise are deeply fused.

We’re proud to be one of just five dual-badged TikTok agencies in the U.S., officially recognized as both a TikTok Marketing Partner and a TikTok Shops Partner. Our highest-tier platform relationships extend to Meta, Google, Snap, Pinterest, and more. Our remote team thrives on innovation, experimentation, and forward-thinking problem-solving. If you're ready to challenge convention and architect the future of performance marketing, you're in the right place.

Role Overview:

We’re looking for a strategic force to join as Senior Director, Media & AI Strategy — a cross-disciplinary leader who thrives at the intersection of media innovation, analytics, AI, and creative.

In this role, you will define and evolve adQuadrant’s paid media strategy across all channels (Meta, Google, TikTok, Programmatic, Native, CTV, and more), champion a new measurement paradigm (MMM, GeoX, incrementality), and lead the integration of AI across our full-funnel operations. You will oversee a team of high-performance media strategists, buyers, and analytics partners and collaborate deeply with our creative and product functions to drive scalable, profitable client growth.

This role is for someone who wants to invent, not maintain. You'll be expected to lead with frameworks, build systems, pressure test assumptions, and operate with financial fluency across contribution margin, CAC payback, and marginal ROI.

What You’ll Do:

• Architect the media strategy vision and operating model for a $XXXM+ portfolio of high-growth brands.
• Lead, mentor, and scale a world-class team across media buying, planning, and analytics.
• Build and implement AI-powered workflows in media decision-making, measurement, and creative iteration.
• Own the development and evolution of media measurement systems (MMM, Geo testing, incrementality, causal lift).
• Champion testing velocity and operational scalability through frameworks, process design, and automation.
• Translate platform trends, consumer shifts, and financial signals into actionable performance strategy.
• Collaborate with Creative Strategy leads to guide concepting and iteration using media + performance data.
• Lead client conversations with authority, clarity, and a strong financial and strategic POV.
• Cultivate and grow top-tier channel partnerships (Google, Meta, TikTok, etc.).
• Represent adQuadrant externally via thought leadership — conferences, webinars, publications.
• Manage team-level P&L and collaborate with leadership on broader business planning and forecasting.

You Might Be a Fit If You:

• Have 10+ years in paid media, growth strategy, or performance marketing leadership roles (agency or brand).
• Have deep experience scaling DTC brands and understand full-funnel economics, not just top-line metrics.
• Are fluent in media platforms (Meta, Google, TikTok, Programmatic, Native, CTV) and how they work together.
• Have led high-performing paid search, paid social and lifecycle teams.
• Understand and have led adoption of advanced measurement methodologies.
• Think like a CFO, strategize like a CMO, and communicate like a founder.
• Are energized by automation, experimentation, and building smarter systems with AI.
• Have led or partnered with Creative Strategy and understand how to translate performance into storytelling.
• Thrive in client-facing settings and can command a room with insight and clarity.
• Know how to manage P&L, resource planning, and team development.
• Want to help shape the future of modern performance marketing, not just optimize the current state.

Bonus Points:

• Experience with predictive modeling, marketing mix modeling, and/or media mix experimentation frameworks.
• Past leadership in media/creative integration initiatives.
• Hands-on exposure to GenAI applications in ad creative or performance optimization.

This is not a role for caretakers. It’s for builders. For strategists with conviction. For leaders ready to transform how media drives growth.
Join us in shaping the new era of media strategy. Apply now.

Culture & Benefits:

Our people come first. No jerks. No egos. Just people who like to work hard and enjoy winning as a team.

• Excellent Health Benefits (health, dental, vision, and life insurance)
• 401K + Match
• Time Off - Unlimited PTO, Paid Sick Leave, Paid Company Holidays, End of Year Flex week (December 24 - January 1)
• $300/year to equip your work space with new equipment
• $30/month for home internet
• An extremely supportive and fun company culture

Work Environment Requirements:

• Remote-first company with the option to work from offices in Irvine, California.
• Ability to work from anywhere in the US.
• Virtual collaboration through meetings and Slack.
• Use of a laptop (Mac), computer software, and office productivity tools.
• Reliable internet access and a professional background.
• Reasonable accommodations are available for qualified individuals with disabilities.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Compensation: $140,000–$210,000/year + annual bonus + equity incentive plan

Location-Based Pay:

• Compensation is based on the candidate's location within the United States.

Note: The salary range represents the base salary and does not account for additional benefits, bonuses, or the equity incentive plan. The final compensation package will be determined based on the candidate's experience, skills, and overall fit for the role.