Paid Social Manager

Funnel Efficiency; United States; On-site; USD 90,000 - 120,000; Full time

Job summary

Funnel Efficiency is seeking a Paid Social Manager to bridge creative and performance, owning cross-client campaigns on Meta and TikTok while briefing creators and turning top content into ads that drive CPL, CPA, and ROAS. You will manage budgets, forecast, and lead strategic client discussions.

The role emphasizes data-driven decision making, strong communication with creators and clients, and the ability to juggle multiple accounts and priorities in a fast-paced, growth-focused agency

Qualifications

• 3+ years hands-on Meta Ads Manager experience.
• Track record briefing creators or influencers and turning their content into ads that performed.
• Strong data-driven judgment on creative fatigue and test results.
• Commercial acumen with budgets and business targets like CAC, LTV, and contribution margin.
• Familiarity with FTC endorsement rules for creator content.
• Ability to manage multiple accounts and priorities.

Responsibilities

• Plan, launch, and optimize paid social campaigns in Meta Ads Manager across multiple client accounts, with TikTok as a growing channel.
• Source, brief, and manage creators and influencers to produce ad-ready content, and keep relationships.
• Test creator content in paid, read the results honestly, and scale what works.
• Own budgets and pacing, contribute to forecasting, and hit client targets on CPL, CPA, or ROAS.
• Lead weekly client meetings, walking through campaign and creator performance with clear takeaways and a recommended next move.
• Work with the team on creative strategy, testing roadmaps, and account growth.

Skills

Meta Ads Manager

Brief creators/influencers

Data-driven decision making

Budget management & CAC/LTV

FTC rules awareness

Multi-account juggling

Clear client/creator communication

Tools

TikTok Ads Manager

Creator management tools

Job description

Role: Paid Social Manager (Content Creation & Media Buying)

Company Description

Funnel Efficiency is a growth partner for companies that expect marketing to drive measurable profit, not just impressions. We combine performance marketing, financial modeling, analytics, and AI-powered content and automation to tie spend directly to revenue and margin. We work as an embedded growth team rather than a traditional agency, with clients across legal services, B2B software, and consumer lead gen. You'll own your accounts end to end and work closely with agency leadership on strategy.

Role Description

This isn't a pure media buying job. You'll sit between creative and performance. You'll brief creators, test what they make, and turn the winners into paid campaigns that move the numbers our clients care about: cost per lead, cost per acquisition, and ROAS, all tied back to revenue and margin.

What You'll Do

• Plan, launch, and optimize paid social campaigns in Meta Ads Manager across multiple client accounts, with TikTok as a growing channel
• Source, brief, and manage creators and influencers to produce ad-ready content, and keep the good relationships going
• Test creator content in paid, read the results honestly, and scale what works
• Own budgets and pacing, contribute to forecasting, and hit client targets on CPL, CPA, or ROAS
• Lead weekly client meetings, walking through campaign and creator performance with clear takeaways and a recommended next move
• Work with the team on creative strategy, testing roadmaps, and account growth

Qualifications

• 3+ years hands-on in Meta Ads Manager, managing budgets you were accountable for
• A track record of briefing creators or influencers and turning their content into ads that performed (we'll ask to see examples)
• Good judgment with data: you know when a creative is fatigued, when a test is actually conclusive, and when to kill something
• Commercial acumen: comfortable working with budgets and business targets like CAC, LTV, and contribution margin, not just platform metrics
• Working knowledge of FTC endorsement and disclosure rules for creator content
• Comfort running multiple accounts and priorities at once
• Clear, direct communication with creators and clients, and confidence running client meetings on your own

Nice To Have

• Bilingual in Spanish; several of our clients reach Spanish-speaking audiences
• Experience with TikTok Ads Manager
• Agency background
• Experience with influencer platforms or creator management tools
• Hands-on experience with AI marketing tools, whether for creative and copy generation, campaign analysis, or reporting
• Experience advertising in regulated categories (legal, insurance, financial services)