Advertising Specialist

The Planet Group; Framingham (MA); On-site; USD 70,000 - 100,000; Full time

Job summary

The Planet Group is seeking a Paid Social Specialist to plan, execute, and optimize paid social campaigns across platforms. You will collaborate with cross-functional teams to deliver measurable results and report on performance.

Ideal candidates have 3-4 years of hands-on paid social media experience, strong knowledge of Meta Ads Manager, and familiarity with analytics tools. This role emphasizes ownership, proactive optimization, and stakeholder communication.

Qualifications

• 3–4 years of hands-on paid social media planning and buying experience.
• Expert knowledge of Meta Ads Manager required; Pinterest and TikTok experience a plus.
• Experience with digital analytics platforms (e.g., Adobe Analytics) is advantageous.
• Strong collaboration and effective communication with stakeholders across teams.

Responsibilities

• Manage day-to-day activation and execution of all paid social campaigns from setup through launch and reporting.
• Lead reporting, monitor campaign performance, and provide actionable insights.
• Support media planning and strategy and oversee campaign processes and trafficking.
• Identify opportunities for A/B testing to improve performance and optimize spend.

Skills

Paid social

Stakeholder communication

Campaign execution

Reporting

Problem solving

Agile working

Excel

Data interpretation

Tools

Meta Ads Manager

Pinterest

TikTok

Adobe Analytics

Excel

Microsoft Office

Job description

• Demonstrate Paid Social subject matter expertise, communicate clearly with stakeholders, proactively solve problems, take ownership of campaign execution, reporting, and continuously seek opportunities to improve results.
• Stay current on Paid Social platform capabilities, industry trends, and emerging opportunities, bringing recommendations and new ideas to the team.
• Identify opportunities and share insights, best practices, and recommendations with internal teams to improve campaign performance.
• Participate in cross-functional digital marketing knowledge sharing and education.

Drive Results (Plan, Execute, Measure)

• Manage day-to-day activation and execution of all paid social campaigns from setup through launch and reporting, serving as primary point-of-contact with planning / brand teams.
• Lead reporting, monitor campaign performance and provide actionable insights to ensure performance goals are met.
• Support Paid Social Manager with media planning and strategy
• Lead and oversee campaign processes, documentation, and partner communications on trafficking, campaign management, reporting, and optimizations.
• Innovative thinker with demonstrated experience in identifying and executing A/B tests to improve performance.

Cross-Functional Collaboration

• Collaborate effectively across Planning, Measurement, Creative, Brand Marketing, agency, and platform partners while maintaining a solution-oriented mindset and delivering high-quality work.
• Partner with creative teams on best practices, briefs and feedback to ideate content to drive results.
• Work closely with and train Digital Marketing Specialist on campaign execution and platform management.
• Collaborate with In-House buying team (paid search, affiliate, online video) on cross-channel strategy and execution.
• Cultivate and strengthen strategic partnerships with platform partners and external vendors.

Who We’re Looking For

• 3-4 years of hands-on paid social media planning and buying experience
• Expert knowledge of Meta Ads Manager required, experience with Pinterest and TikTok a plus
• Retail and/or performance marketing experience is a plus
• General understanding of digital analytics platforms (e.g., Adobe Analytics)
• Team player who is collaborative while being an effective communicator
• Ability to interpret and analyze data and present it to a variety of stakeholders
• Results driven, detail-oriented, and self-motivated
• Excellent project management skills
• Agile worker in fast-paced environment
• Experience with Microsoft Office suite is required, particularly Excel
• Related experience with a media agency, vendor or client-side media/marketing
• Additional experience with executing and measuring various forms of digital media is a plus