Campus Social Media Lead & Content Strategist

Kent State University; Kent (OH); Sur place; USD 53 000 - 59 000; Plein temps

Résumé du poste

Kent State University in Kent, Ohio, seeks a Social Media Specialist for University Communications and Marketing to create, execute and support social media content and strategy across flagship channels.

You will produce social-native content that engages prospective and current students, coordinate with campus partners, and monitor performance to optimize reach and impact. The role requires collaboration, creativity, and adherence to accessibility standards.

Qualifications

• Bachelor’s degree in marketing, communications, public relations, journalism or related field.
• Two years of experience managing social media channels for an organization, brand or publication; includes content creation, photo/video capture, editing and design basics.
• Must be able to occasionally work during evenings and weekends.

Responsabilités

• Conceptualize, shoot, edit and publish original social-native content.
• Manage day-to-day publishing across flagship channels and adapt tone to each platform.
• Coordinate with campus partners and maintain the content calendar.
• Serve as a primary voice in community management and handle questions/concerns.
• Cover university events and student-life moments with photo/video content.
• Support paid social campaigns with asset development and trafficking.
• Measure performance and suggest optimizations based on analytics.
• Ensure content meets brand standards and accessibility requirements.

Connaissances

Video capture/editing

Social media content creation

Social media management tools

Copywriting/communications

Project coordination

Formation

Bachelor's degree in marketing/communications/journalism

Outils

Sprout Social

Meta Business Suite

Hootsuite

Adobe Creative Suite

Canva

Description du poste

Kent State University in Kent, Ohio, seeks a Social Media Specialist for University Communications and Marketing to create, execute and support social media content and strategy across flagship channels.

You will produce social-native content that engages prospective and current students, coordinate with campus partners, and monitor performance to optimize reach and impact. The role requires collaboration, creativity, and adherence to accessibility standards.