Digital Marketing Specialist — SEO, CMS, Analytics

PlanIT Group, LLC; United States; On-site; USD 55,000 - 85,000; Full time

Job summary

PlanIT Group, LLC is seeking a Digital Marketing & Content Specialist to drive SEO, CMS, and analytics within a multi-brand digital ecosystem. The role builds and optimizes digital experiences across markets while collaborating with cross-functional teams.

The position supports content, SEO, and analytics programs, maintains governance, and advances platform initiatives with autonomy. Relevant certifications and enterprise experience are valued in this multi-level IC role.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4+ years of hands-on digital marketing experience in an enterprise organization or large agency environment.
• Demonstrated experience in content management, SEO, analytics, and digital platform operations.
• Relevant certifications (Google Analytics, Google Ads, SEO tools) are a plus.
• Experience supporting multi-brand, multi-market, or global digital ecosystems preferred.

Responsibilities

• Executes assigned work with defined guidance and priorities.
• Supports content, SEO, analytics, and platform initiatives.
• Follows established processes, standards, and governance.
• Escalates complex issues or decisions as appropriate.
• Builds foundational proficiency across required platforms and tools.
• Independently executes core responsibilities with minimal oversight.
• Manages multiple concurrent initiatives within defined scope.
• Applies judgment to optimize content, SEO, and digital experiences.
• Identifies issues, recommends improvements, and implements solutions.
• Collaborates effectively with cross-functional stakeholders.
• Leads complex or high-impact initiatives within the role's scope.
• Serves as a subject matter resource and mentor to peers.
• Proactively identifies opportunities to improve performance, processes, or governance.
• Operates with a high degree of autonomy and accountability.

Skills

Content management

SEO

Analytics

Digital marketing

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Digital Marketing, Communications, Business, Information Systems, or related field

Tools

Google Analytics

Google Ads

SEO tools

Job description

PlanIT Group, LLC is seeking a Digital Marketing & Content Specialist to drive SEO, CMS, and analytics within a multi-brand digital ecosystem. The role builds and optimizes digital experiences across markets while collaborating with cross-functional teams.

The position supports content, SEO, and analytics programs, maintains governance, and advances platform initiatives with autonomy. Relevant certifications and enterprise experience are valued in this multi-level IC role.