Social Media & Creator Marketing Manager, US

Meitu Inc.; Palo Alto (CA); On-site; USD 65,000 - 120,000; Full time

Job summary

Meitu Inc. is seeking a results-driven social media marketer to lead content and creator partnerships across priority markets, including the US, Japan, Korea, and Southeast Asia.

You will translate product capabilities into engaging content to drive awareness and app installs. You will develop campaigns with design and video teams, manage influencer relationships, and establish a measurement framework to improve performance across platforms such as TikTok, Instagram, and YouTube.

Qualifications

• Experience in international social media, content marketing, or creator marketing.
• Strong understanding of major social platforms and audience behaviors.
• Strong ideation, copywriting, and visual judgment; ability to turn product value into content people want to watch, share, and act on.
• Analytical, growth-oriented approach; refine strategies based on content, acquisition, and conversion results.
• Strong communication, project management, and cross-functional collaboration skills; end-to-end creator partnership experience is a plus.
• Professional working proficiency in English; knowledge of markets like Japan, South Korea, Thailand, Vietnam, United States, or Portuguese-/Spanish-speaking markets is a plus.

Responsibilities

• Develop social content and channel plans for priority markets to grow product awareness, audience engagement, and qualified acquisition.
• Research content trends, audience preferences, and distribution dynamics across platforms such as TikTok, Instagram, and YouTube, owning ideation, creative briefs, publishing, and performance reviews.
• Turn product features into locally relevant use cases, before-and-after demonstrations, and creative content, working with design and video teams on production.
• Plan campaigns around product updates, marketing moments, and local trends, partnering with Product and In-App Operations teams to connect campaign messaging with the experience after download.
• Build and manage relationships with influencers, creators, and agencies, overseeing selection, commercial discussions, content development, review, publishing, and performance evaluation.
• Establish a measurement framework for social content and partnerships, using content performance, qualified visits, app installs, and downstream user quality to improve results.

Skills

Social media strategy

Influencer marketing

Content ideation

Copywriting & storytelling

Cross-cultural marketing

Job description

We are the team behind global market operations for Meitu’s consumer products. Through imaging and AI-powered creation tools, we help people around the world express themselves and bring their ideas to life.

You may support one or more products in our portfolio, including Meitu, BeautyCam, BeautyPlus, Wink, and AirBrush. Your product and market scope will be determined by business needs and your strengths. Potential markets include the United States, Japan, South Korea, Thailand, Vietnam, and Portuguese- or Spanish-speaking markets. Specific country coverage will be discussed during the interview process.

In this role, you will use localized content, social channels, and creator partnerships to turn product capabilities into ideas people want to watch, share, and try, building product awareness and driving qualified traffic and app installs.

What You’ll Do

• Develop social content and channel plans for priority markets to grow product awareness, audience engagement, and qualified acquisition.
• Research content trends, audience preferences, and distribution dynamics across platforms such as TikTok, Instagram, and YouTube, owning ideation, creative briefs, publishing, and performance reviews.
• Turn product features into locally relevant use cases, before-and-after demonstrations, and creative content, working with design and video teams on production.
• Plan campaigns around product updates, marketing moments, and local trends, partnering with Product and In-App Operations teams to connect campaign messaging with the experience after download.
• Build and manage relationships with influencers, creators, and agencies, overseeing selection, commercial discussions, content development, review, publishing, and performance evaluation.
• Establish a measurement framework for social content and partnerships, using content performance, qualified visits, app installs, and downstream user quality to improve results.

What You’ll Bring

• Experience in international social media, content marketing, or creator marketing, with examples of independently managing channels or delivering campaigns.
• A strong understanding of major social platforms, including their content cultures, creative formats, and audience behaviors.
• Strong ideation, copywriting, and visual judgment, with the ability to turn product value into content people want to watch, share, and act on.
• An analytical, growth-oriented approach, with the ability to refine strategies based on content, acquisition, and conversion results.
• Strong communication, project management, and cross-functional collaboration skills. End-to-end creator partnership experience is a plus.
• Professional working proficiency in English, including the ability to create English-language content and manage partner communications independently. Deep knowledge of Japan, South Korea, Thailand, Vietnam, the United States, or Portuguese- or Spanish-speaking markets is a plus.