Head of Growth & Operations – North America

Meitu Inc.; Palo Alto (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Meitu Inc. in North America seeks a Head of Growth & Operations to own growth and revenue for Meitu products in the region and to build the local team.

You’ll work with consumer-facing imaging tools, AI-powered productivity products, and create GTM strategies that turn insights into sustainable growth. You’ll balance user value, monetization, and scalable execution in a fast-paced market.

Qualifications

• 6+ years of growth, marketing, product operations, GTM, or business operations in consumer tech.
• Strong North America market expertise with experience building or scaling products in the region.
• Strong product instinct linking user behavior to business results.
• AI-native mindset with the ability to operate across ambiguity and build from scratch.

Responsibilities

• Own Growth & Revenue in North America with end-to-end responsibility for growth, engagement, retention, and revenue.
• Build the growth strategy and GTM plans across channels including social, search, app stores, partnerships, and performance marketing.
• Lead conversion optimization, onboarding, subscription conversion, and repeat usage.
• Build and lead a local NA team; establish metrics and operating rhythm; collaborate with global HQ.

Skills

Growth & Revenue ownership

North America market expertise

Data-driven

Product instincts

AI-native mindset

Builder mentality

Global collaboration

English proficiency

Job description

We’re looking for a Head of Growth & Operations for North America to own the growth and revenue of Meitu’s products in the region — and build the local team to make it happen.

The products you’ll work with may span very different use cases: from consumer-facing creative and imaging tools to AI-powered productivity products for creators and small businesses.

What connects them is the opportunity to solve real user problems, find the right growth levers, and turn strong products into sustainable businesses in the North American market.

This role is for someone who is equally comfortable thinking about users, growth, and execution — someone who understands the local market deeply, has strong instincts for what people actually use and pay for, and can build a team from the ground up.

What You’ll Do

1. Own Growth & Revenue in North America

• Own the business: Take end-to-end responsibility for user growth, engagement, retention, and revenue for assigned Meitu products in North America.
• Build the growth strategy: Identify the right audiences, channels, positioning, and growth loops for each product and turn them into an actionable GTM strategy.
• Drive acquisition: Lead organic and paid acquisition across channels including social, creators, search, app stores, partnerships, and performance marketing.
• Improve conversion & retention: Continuously optimize the user journey — from acquisition and onboarding to feature adoption, subscription conversion, and repeat usage.
• Turn insights into action: Use market data, user behavior, and experimentation to identify what is working, double down quickly, and stop what isn’t.

2. Build Local Market Understanding

• Be close to users: Develop a deep understanding of North American consumers, creators, and SMB owners — their workflows, needs, habits, and willingness to pay.
• Shape product localization: Work closely with global product and R&D teams to translate local user insights into better product experiences, features, positioning, pricing, and packaging.
• Build the right ecosystem: Develop relationships with creators, influencers, agencies, SMB communities, and other local partners that can help products gain traction.
• Spot opportunities early: Stay close to emerging trends in AI, imaging, creator economy, social media, and SMB marketing to identify new opportunities for growth.

3. Build & Lead the North America Team

• Build from the ground up: Recruit and develop a strong local operations and growth team as the business scales.
• Set the operating rhythm: Establish clear goals, metrics, ways of working, and a culture of fast experimentation and learning.
• Lead through execution: Stay close enough to the details to know what is happening in the market, while building a team that can operate independently.
• Work globally: Serve as the key bridge between the North America team and Meitu’s global product, marketing, and R&D teams.

Who We’re Looking For

We’re open to different backgrounds. What matters most is that you’ve built or grown a digital product or business in the North American market and know how to turn user insight into real growth.

You may come from one of two paths:

Consumer / Imaging Growth

• Experience growing consumer mobile apps, creative tools, or other consumer products.
• A genuine, long-term interest in photography, visual creation, photo/video editing, or creative tools. You’re likely someone who naturally tries new imaging products and has a strong sense of what makes a creative tool useful, fun, or worth paying for.
• Strong understanding of consumer growth, subscription businesses, social platforms, and creator ecosystems.

SMB / Creator Growth

• Experience growing products or services for SMBs, creators, or social media marketers.
• Deep familiarity with social media marketing and how small businesses and creators actually use content to attract customers.
• Hands-on experience in the SMB ecosystem is a strong plus — whether you’ve worked directly with SMB customers, built products for them, or run a business / social presence yourself.
• Being a creator, influencer, or active content publisher yourself is a strong plus.

What You Bring

• Growth & business ownership: 6+ years of experience in growth, marketing, product operations, GTM, or business operations within consumer tech, mobile apps, SaaS, AI, or related digital businesses. You’ve owned meaningful growth or revenue targets, not just individual campaigns.
• North America market expertise: Strong understanding of North American users, digital channels, and market dynamics, with experience building or scaling products in the region.
• Strong product instinct: You naturally think from the user’s perspective and can connect product experience, user behavior, and business results.
• Data + creativity: Comfortable going deep into data, while also having the creative instinct to understand content, culture, and why people choose to use and share a product.
• AI-native mindset: Genuinely curious about AI and how it can become useful, everyday products — not just interested in AI as a technology trend.
• Builder mentality: Comfortable operating in ambiguity, doing hands‑on work when needed, and building processes and teams from scratch.
• Global collaboration: Excellent communication and stakeholder management skills, with the ability to work effectively across North America and global HQ.
• Language: Native-level English. Professional Mandarin is a strong plus.

About Meitu

Founded in 2008, Meitu is an AI-driven technology company that regards "beauty" as its core ideal. Guided by our mission to "Uniting Art and Technology", Meitu is committed to creating world‑class imaging products that simplify the creation of images, videos, designs, and other visual content.

Meitu was listed in 2016 on the Hong Kong Stock Exchange(stock code 1357.HK). As of June 30, 2025, Meitu had 280 million global monthly active users, including 98 million from regions and countries outside Mainland China.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, disability, or veteran status.

At Meitu, we celebrate diversity and are committed to creating an inclusive environment for all employees.