Product Operations Manager

Meitu Inc.; United States; On-site; CAD 112,000 - 154,000; Full time

Job summary

Meitu Inc. in the US market seeks a product operations professional to drive localization and user growth across our portfolio, including Meitu, BeautyCam, BeautyPlus, Wink, and AirBrush.

You will connect market needs with product teams to improve local relevance and user experience. You will translate market trends and user insights into product initiatives, collaborate with Product, Design, Engineering, and Marketing, and work to enhance feature adoption, retention, and paid conversion for the

Qualifications

• Experience in consumer product operations for the US market.
• Localization or localization-related work with US user needs and culture.
• Ability to translate market trends into actionable product initiatives.
• Strong collaboration across Product, Design, Engineering, and Marketing teams.

Responsibilities

• Research US photo and video creation needs, aesthetic trends and use cases.
• Translate insights into recommendations for features, content and initiatives.
• Develop localized use cases and in-app programs to improve adoption and engagement.
• Collaborate with Social Media, Creator Partnerships, Paid Acquisition, and App Store teams.
• Analyze behavioral data and user feedback to identify gaps and drive improvements.
• Evaluate US market initiatives and document scalable localization approaches.

Job description

We are the team behind global market operations for Meitu’s consumer products. Through imaging and AI-powered creation tools, we help people around the world express themselves and bring their ideas to life.

You will drive local product operations for the US market, supporting one or more products in our portfolio, including Meitu, BeautyCam, BeautyPlus, Wink, and AirBrush. Your product scope will be determined by business needs and your experience.

In this role, you will connect users in the US with our product teams, translating market trends, cultural insights, and user needs into product and operational initiatives that improve local relevance and user experience.

What You’ll Do

• Research photo and video creation needs, aesthetic trends, use cases, and competitors in the US market to identify product and growth opportunities.
• Translate user and market insights into recommendations for features, content, creative assets, and operational initiatives, partnering with Product, Design, and other teams to bring them to life.
• Develop localized use cases, feature education, and in-app programs around core features and product launches to improve adoption, engagement, and paid conversion.
• Work with Social Media, Creator Partnerships, Paid Acquisition, and App Store teams to connect external messaging with the in-app experience.
• Combine behavioral data, user interviews, app store reviews, and customer support feedback to identify experience gaps, drive improvements, and track outcomes.
• Regularly evaluate US market initiatives, validate localization strategies, and document approaches that can be reused or scaled.

What You’ll Bring

• Experience in consumer product operations, localization, or user growth for the US market, with a deep understanding of local user needs, culture, and the digital content landscape.
• The ability to turn trends and user insights into actionable initiatives, with examples of improving feature adoption, retention, or conversion.
• Strong content judgment and analytical skills, with the ability to balance local needs with the broader product direction.
• Strong project management skills and experience delivering initiatives with Product, Design, Engineering, and Marketing teams.
• Professional working proficiency in English; proficiency in Mandarin Chinese is a plus.
• Experience with photo and video, design, AI creation, or other consumer utility products is a plus.