User Growth Manager - Activation & Lifecycle

Meitu Inc.; Palo Alto (CA); On-site; USD 140,000 - 180,000; Full time

Job summary

Meitu Inc. is seeking a Growth & Lifecycle Marketer to focus on the user journey from first use to sustained engagement across international markets. You will leverage insights, segmentation, and experimentation to help more people discover the value of our consumer apps and keep coming back.

Collaborate with Product, Design, Engineering, and Data teams to improve onboarding, activation, retention, and paid conversion, and tailor content and messaging to local markets.

Qualifications

• Experience in user growth, user engagement, or lifecycle marketing for consumer apps, with the ability to independently diagnose problems, develop solutions, execute, and evaluate results.
• A strong understanding of user segmentation, funnel analysis, and retention analysis, with examples of improving activation, retention, or reactivation through experimentation.
• Strong analytical skills and the ability to distinguish campaign performance from incremental business impact.
• Strong project management and cross-functional collaboration skills, including experience delivering initiatives with product and engineering teams.
• Professional working proficiency in English. Experience with international utility, photo and video, creative, or subscription apps is a plus.

Responsibilities

• Analyze the user journey across international markets, identifying friction points and growth opportunities from first app launch through core feature adoption and ongoing engagement.
• Develop user segments based on behavior, use cases, and lifecycle stages, and build strategies for activation, retention, engagement, and reactivation.
• Partner with Product, Design, Engineering, and Data teams to improve onboarding, feature recommendations, in-app placements, and user communications.
• Design and run experiments to measure the impact of initiatives on key user behaviors, retention, and paid conversion, turning successful approaches into repeatable programs.
• Adapt content, messaging timing, and user journeys to local market needs, and explore automated and personalized lifecycle programs.

Skills

Growth marketing

Lifecycle marketing

User engagement

Funnel analysis

Segmentation

Retention analysis

Analytics

Cross-functional collaboration

English proficiency

Job description

We are the team behind global market operations for Meitu’s consumer products. Through imaging and AI-powered creation tools, we help people around the world express themselves and bring their ideas to life.

You may support one or more products in our portfolio, including Meitu, BeautyCam, BeautyPlus, Wink, and AirBrush. Your product and market scope will be determined by business needs and your strengths. Potential markets include the United States, Japan, South Korea, Thailand, Vietnam, and Portuguese- or Spanish-speaking markets. Specific country coverage will be discussed during the interview process.

In this role, you will focus on the user journey from first use to sustained engagement. Through user insights, targeted lifecycle programs, and experimentation, you will help more people discover the value of our products and keep coming back.

What You’ll Do

• Analyze the user journey across international markets, identifying friction points and growth opportunities from first app launch through core feature adoption and ongoing engagement.
• Develop user segments based on behavior, use cases, and lifecycle stages, and build strategies for activation, retention, engagement, and reactivation.
• Partner with Product, Design, Engineering, and Data teams to improve onboarding, feature recommendations, in-app placements, and user communications.
• Design and run experiments to measure the impact of initiatives on key user behaviors, retention, and paid conversion, turning successful approaches into repeatable programs.
• Adapt content, messaging timing, and user journeys to local market needs, and explore automated and personalized lifecycle programs.

What You’ll Bring

• Experience in user growth, user engagement, or lifecycle marketing for consumer apps, with the ability to independently diagnose problems, develop solutions, execute, and evaluate results.
• A strong understanding of user segmentation, funnel analysis, and retention analysis, with examples of improving activation, retention, or reactivation through experimentation.
• Strong analytical skills and the ability to distinguish campaign performance from incremental business impact.
• Strong project management and cross-functional collaboration skills, including experience delivering initiatives with product and engineering teams.
• Professional working proficiency in English. Experience with international utility, photo and video, creative, or subscription apps is a plus.