Social Media Coordinator

TieTalent; Virginia (MN); On-site; USD 44,000 - 52,000; Full time

Job summary

A leading community college seeks a Social Media Coordinator to enhance online engagement and visibility through effective content creation. This role is critical in promoting TCC's culture and initiatives while recruiting and supporting students through digital channels. Candidates should possess strong social media skills with a background in marketing or communications.

Qualifications

• Ability to write compelling, concise copy promoting TCC's culture.
• High-level skill with social media platforms.
• Demonstrated experience using social media to engage communities.

Responsibilities

• Support Institutional Advancement at TCC by growing online community.
• Create and manage content for official social media platforms.
• Analyze social media effectiveness and adapt strategies.

Skills

Social Media Management

Copywriting

Marketing Campaigns

Digital Engagement

Education

Bachelor's Degree in Marketing or Communications

Job description

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About

Posting Details

Posting Summary

Working Title Social Media Coordinator

Role Title PR & Mktg Spec III

Role Code 29093-SW

FLSA Nonexempt

Pay Band 04

Position Number 29500824

Agency Tidewater Community College

Division Tidewater Community College (Div)

Work Location Norfolk - 710

Hiring Range $44,000 - $52,000, commensurate w/ experience

Emergency/Essential Personnel No

EEO Category B-Professional

Full Time or Part Time Full Time

Does this position have telework options? -Telework options are subject to change based on business needs- No

Does this position have a bilingual or multilingual skill requirement or preference? No

Work Schedule

Monday through Friday from 8:30am to 5:00pm. Occasional weekend and evening hours also required.

Sensitive Position No

Job Description

Tidewater Community College has served South Hampton Roads - both students and employers - for 50 years. It has grown from 1 campus into a regional educational and economic force. TCC is the largest provider of higher education and workforce services in Hampton Roads, enrolling nearly 28,000 students in 2019-20. Founded in 1968 as a part of the Virginia Community College System, Tidewater Community College (TCC) services South Hampton Roads with 4 campuses in Chesapeake, Norfolk, Portsmouth, and Virginia Beach, 7 regional centers and 2 important cultural institutions. The college had 3,203 graduates in 2019-2020, 40 percent of whom pursued degrees that would let them transfer to 4-year institutions. Of South Hampton Roads residents enrolled in higher education 36% enrolled at TCC. TCC's institutional accreditation is affirmed through 2027 by the Southern Association of Colleges and Schools Commission on Colleges.

This position will support Institutional Advancement at TCC by growing an engaged online community via official TCC social media, providing relevant content and spurring meaningful dialogue. To champion the paradigm of new and social media as a highly cost-effective and culturally relevant way to build engaged communities at TCC. To raise TCC's visibility and amplify TCC culture, news and stories in relevant and timely conversations. To maximize TCC's ability to support existing students and to attract/recruit prospective students.

Special Assignments

May be required to perform other duties as assigned. May be required to assist the agency or state government generally in the event of an emergency declaration by the Governor.

KSA's/Required Qualifications Ability to write compelling, concise copy that summarizes and promotes TCC's culture, programs, people and events. Ability to search TCC's resources, TCC website, and the web to discover and amplify TCC news and stories. Ability to research TCC stories independently and in collaboration with Campus Communicators. High level skill with social media platforms, ability to post attractive, sharable content in accordance with best practices. Ability to communicate through multiple social media channels on a daily, often hourly, basis. Ability to represent TCC with professionalism and respect to all participants. Skill in spearheading marketing campaigns designed to increase web referrals, engagement and audience growth. Ability to recruit, coach and empower TCC departments, organizations, students and staff to further amplify TCC's stories and culture through social media. Ability to monitor trends in social media tools, applications and best practices and to apply analytics to measure traffic and engagement. Knowledge of the English Language including the meaning and spelling of words, rules of composition and grammar. Demonstrated experience using social media to engage with and grow online communities. Additional Considerations

Prior experience is in Marketing, Journalism, Communications, and/or as a Social Media Coordinator.

Operation of a State Vehicle No

Supervises Employees No

Required Travel

No

Posting Detail Information

Posting Number CLS_3799P

Recruitment Type General Public - G

Number of Vacancies 1

Position End Date (if temporary)

Job Open Date 05/28/2025

Job Close Date 06/09/2025

Open Until Filled

Agency Website TCC.edu

Contact Name

Email

Phone Number

Special Instructions to Applicants

In Support Of The Commonwealth's Commitment To Inclusion, We Are Encouraging Individuals With Disabilities To Apply Through The Commonwealth's Alternative Hiring Process. To Be Considered For This Opportunity, Applicants Will Need To Provide Their AHP Letter (formerly Called a Certificate Of Disability) Provided By The Department For Aging & Rehabilitative Services (DARS), Or The Department For The Blind & Vision Impaired (DBVI). Service-Connected Veterans May Also Apply Via The AHP If They Also Provide An AHP Letter. To Request An AHP Letter, Use This Link

https://www.dars.virginia.gov/drs/cpid/PWContact.aspx

or call DARS at 800-552-5019, or DBVI at 800-622-2155

Additional Information

Background Check Statement Disclaimer

The selected candidate's offer is contingent upon the successful completion of a criminal background investigation, which may include: fingerprint checks, local agency checks, employment verification, verification of education, credit checks (relevant to employment). Additionally, selected candidates may be required to complete the Commonwealth's Statement of Economic Interest. For more information, please follow this link: http://ethics.dls.virginia.gov/

EEO Statement

The Virginia Community College System (VCCS) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, political affiliation, veteran status, sexual orientation, gender identity or other non-merit factors.

ADA Statement

The Virginia Community College System (VCCS) is an Equal Employment Opportunity employer and complies with the Americans with Disabilities Acts (ADA and ADAAA), to provide, reasonable accommodation to applicants in need of access to the application, interviewing, and selection processes when requested.

E-Verify Statement

VCCS uses E-Verify to check employee eligibility to work in the United States. You will be required to complete an I-9 form and provide documentation of your identity for employment purposes.

Quicklink for Posting https://jobs.vccs.edu/postings/85352

• Virginia, United States
  
  

Work experience

• Social Media
• Communication/PR
• Brand Specialist / Manager
  
  

Languages

• English

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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