Social Media & Content Strategy Specialist

APU College of Nursing and Health Sciences; Azusa (CA); On-site; USD 45,000 - 52,000; Full time

Job summary

Azusa Pacific University seeks a Social Media Specialist to join the Public Relations and Content Development team in Azusa, CA. You will shape the university’s social voice, craft engaging stories, and coordinate an integrated content calendar that supports enrollment and brand priorities.

You will develop organic and paid campaigns, assess performance with data insights, and mentor interns while collaborating with marketing, communications, and campus partners to extend APU’s reach across

Qualifications

• Bachelor’s Degree or equivalent experience preferred.
• Three to five years of marketing or communications experience
• Knowledge of higher education
• Strong written and verbal communication skills
• Ability to manage details and follow through
• Must be collaborative and an effective team member and team builder
• Provide support to Enrollment teams by promoting both brand consistency and service philosophy through communications, environment, and other aesthetics.

Responsibilities

• Develop and execute organic and paid social media strategies that advance university brand awareness, reputation, engagement, and enrollment priorities.
• Create, curate, and publish compelling content across university social channels, maintaining an integrated content calendar aligned with enrollment, PR, and institutional priorities.
• Write and develop audience-centered content for multiple university channels, including social media, apu.edu, APU Life magazine, email, and other print and digital communications.
• Identify and develop stories that showcase the university’s people, programs, mission, accomplishments, and student experience, conducting interviews and collaborating with campus partners as needed.
• Ensure content reflects university brand standards, messaging, editorial style, and voice while partnering with the Assistant Director of Public Relations and Content Development and other Strategic Communication and Engagement colleagues on integrated initiatives.
• Monitor social media trends, conversations, audience behavior, and emerging platforms to identify opportunities to strengthen engagement, storytelling, and the university’s digital presence.
• Track and analyze content and social media performance, using insights and industry best practices to recommend improvements and inform future strategies.
• Supervise and mentor interns, student workers, and other assigned support personnel, providing project direction, feedback, and professional development.
• Assign and review work, establish expectations and deadlines, and ensure deliverables meet university standards and team priorities.
• Contribute to special projects and cross-functional MCE initiatives and perform other duties as assigned by the Assistant Director of Public Relations and Content Development.

Skills

Strong written and verbal comms

Detail oriented

Collaborative team player

Support Enrollment teams

Education

Bachelor’s Degree or equivalent experience preferred

Tools

Google Apps

Microsoft Office (Word, PowerPoint, Excel)

Job description

Azusa Pacific University seeks a Social Media Specialist to join the Public Relations and Content Development team in Azusa, CA. You will shape the university’s social voice, craft engaging stories, and coordinate an integrated content calendar that supports enrollment and brand priorities.

You will develop organic and paid campaigns, assess performance with data insights, and mentor interns while collaborating with marketing, communications, and campus partners to extend APU’s reach across